Digital Media Assignment | Essay Help Services

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Task Brief: New firm of your choice, analyse the extent to which the various types of consumer communities that exist are an indispensable feature of contemporary marketing. Then construct a digitally based community for your brand, justifying its various characteristics and features.

Introduction/Summary:-

Explain communities and their importance to brands. Give details on what the assignment will be covering.

Main Body:-

Task one – conceptualise, use theory, models, examples

Review modern marketing and the ways in which communities & tribes add value to the brand.

Break it down in subheadings that show the various ways in which marketing has moved on to consider brand communities.
Consider all aspects of the lecture material, include the various models discussed.

Examples
• Brand personalities
• E-servicescape
• Online Brand Community Engagement
• 4 P’s
• Innovation & co-creation

Analyse the extent to which consumer communities are an indispensable part of contemporary marketing – understanding the brand. Select and build some arguments around a number of key themes for task 1 because you want the company to develop a community.
For example
• Brands can build brand value and equity in communities
• A source of market research and a communications channel for RM strategies
• Positive EWOM
• The importance of brand communities in relational marketing
• Brand relationships

Analyse the extent to which consumer communities are an indispensable part of contemporary marketing – understanding the consumer.
Again some continuing the key themes to argue about
• for example brand communities can be third places – and –Self-identity theory and issues of consumers wanting to share and belong tribal marketing
• A desire to co create and engage with brands

Task Two – Design and build a Community.

Show example issues “what and why” things that you’ve had to consider and potentially change. Creating a group that adds value to a brand. Is it a specific brand community created by the brand such as Red Bull or a community support group created by lovers of the brand such as the AFOLs?

• Design the elements of a site
• What is the role of employees/owners?
• What are the rules and how will you manage the site?
• How will you engage members of the community and provide value for the brand as well?
• What content will be on your site?
• How will you use social media to build the community?
• What tribes and other outside sources could you reach out to?
• What role for co creation?

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