Marketing Plan Assignment | Online Homework Help

Final Project Guidelines
The student must create a marketing plan for a product or service. Some target markets you might wish to consider could be emerging minority groups. The student must discover opportunities to develop a product that satisfies the needs of those groups. The students want to examine a segment and provide as much information as they can find. Be creative and come up with an exciting new product.

Please use this framework to develop the marketing plan for your new dessert:

Executive Summary – a very short (200-250 words) summary outlining the goals and recommendations included in the plan.
Situation Analysis – a concise description (350-700 words) of the current relevant conditions in the market:
Market Summary
Market Needs
Competition
Market Trends
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

Marketing Strategies – The main body of the plan explaining the logic by which you hope to achieve your marketing objectives. This includes identifying the target market, outlining the marketing mix strategies and the level of expenditure.
Marketing Objectives
Marketing Strategies
Marketing Tactics
Target market
Demographics
Psychographics
Product positioning (USP)
Marketing Mix
Pricing
Quantity
Product review
Features, benefits
Points of difference
Promotion

IMC
Message
Media
Advertising
Sales Promotion
Distribution
Types
Implementation Milestones

Annotated Bibliography – Please be sure to attach an annotated bibliography to your marketing plan that documents all your sources for the project.
Assignment Instructions