Marketing Course’s Midterm Take-Home exam Essay,11 pages, it worth 25% of total grade, very important for me Assignment | Get Paper Help

My course is Business marketing. This essay is my take-home midterm exam. The essay worth 25% of my total grade, so it is very very important for me. The essay requires 10 pages. I attached two requirements of this essay exam. I also attached a article which maybe helpful for you to write the essay. I already chose Apple Inc. as my target company. Please write the essay about the Apple rather than other company. At the end, this essay as a exam is very important for me, please do not copy and focus on the requirements of instructor, and use the great grammar. Thank you very much!

EXAM Essay Requirement

Below are the essay questions for your first take-home exam. The exam is intended for you to work

independently. Each question is worth a total of 25 points. Please answer each question as thoroughly

as possible, providing rich detail from our lectures, readings, and discussions. The organization of

your answers, the complexity of your analysis, and the clarity of your critical thinking are the key

elements of your evaluation.¹

1. On the Basics:
2. We have asserted that marketing is really the strategic idea of connectedness with

customers. From the perspective of your final project company, identify and discuss how

your company connects with its customers – select from either the marketing concept or

the selling concept. Be sure to define each concept and be detailed in your response.

1. Referring to your project company provide a well-developed characterization of your

 market segment and your target market.

1. Identify the most urgent issue necessary for you to penetrate or protect your

desired market space.

1. Lastly, concisely address each of the following central positioning questions pertaining to

your project company/brand:

1. What position, if any, do you already have in the prospect’s mind?
2. What position do you want to own?

iii. What companies must be outgunned if you are to establish or maintain that

position?

2. On the Marketing Mix: Discuss the strengths and weaknesses of your company’s marketing mix

and offer strategic recommendations on how the company should handle the most burning marketing

problem/opportunity impacting the strategic performance of the ‘mix’. Consider shaping your

answer with the 5Cs in mind.

3. On Consumer Buying Behavior:
4. Referring to your company, describe a scenario of your typical customer using the buyer

 decision process when considering purchasing your company’s product/service. Use the

language from our readings.

1. Consider pulling from your database research offered in our library workshop to

authenticate how your customers behave in your market environment.

1. Additionally, from the criteria that influence the rate of adoption, in what area does your

company/product excel and what area does your company/product require attention to

strengthen the adoption process? Be detailed in your response.

4. On Branding and the Product Lifecycle:
5. Identify and discuss the central features of your company’s brand vision, brand

 personality, and brand position – be specific

1. Additionally, identify at what stage your brand falls within the product lifecycle model.

What is required for you to ensure that the customer remains eternally ‘connected’ to your

brand?

¹ Recommendations on excellence – ten pages is your minimum target; dig deep into the readings and lectures; provide

unique insight; reach for high-level analysis, presentation and formatting; use 12-point, Times New Roman font; double-

space; use endnotes to cite your sources using full APA bibliographic formatting including page numbers; pay attention

to details; put some time into this assignment; teach me something new.