Business to Business Firms Assignment | Get Paper Help

Objective/ Overview: This assignment helps you gain a managerial perspective on business to business (B2B) firms that targets a specific business of your choice. You will also apply class content and analyze new B2B marketing practices.

Description: You are to identify one company predominantly in the business-to-business marketplace. The company should be from one of the following industries: Manufacturing, general services, professional services, information/communications technology, media, wholesaling, and financing

For the selected company, you should

• Briefly describe the company’s B2B products and services (and include the company’s website);
• Identify at least one B2B customer of the company. Evaluate the relationship between the company and this customer;
• Analyze the company’s customer value propositions and competitive differentiation in the business markets; and\
• Explain the differences between the marketing practices of this company and those often adopted by B2C companies.

You are expected to submit a clear, concise, and report. This assignment must be professionally done, typed double-spaced in 12-point font and should be a minimum of 5 and not exceed 6 pages of text, you may include supporting materials (appendices, figures, tables). The supporting materials are in addition to the five pages of text.