based on the country and the product, a supply and demand chain should be analyzed
BUSN3410 Summer 2020 Midterm Exam (DRAFT)
30 point in total
READ THE ENTIRE DOCUMENT VERY CAREFULLY!
INSTRUCTIONS
Failure to comply with rule #1 and 2 gets zero mark.
You are supposed to complete this exam by your own, individually and without engaging in any discussion with anyone else. Breaching this rule results in ZERO mark.
If your classmates come to ask you or request a discussion with you on this topic before the submission deadline of this exam, you need to reject right away. Engaging in any format of discussion on the exam question before the submission deadline will result in ZERO mark for all the students involved.
OTHER REQUIREMENTS
EXAM QUESTIONS
You are the Public Health Minister of the country. COVID-19 is hitting your country hard. You need to buy enough masks to protect your citizens. While theoretically there is no budget limit for mask purchase, you do have to use funds in a responsible manner. The needs have to be addressed as soon as possible.
Countries to choose from: USA or Canada
Product – you have the option to replace mask with ventilator for Covid-19 treatment
Register your country and product on Google Sheet and get approval from the Instructor.
Please conduct a global value chain analysis for medical grade mask for respiratory virus protection and determine: from which suppliers do you think you will be able to and would like to buy masks from? At what price? You need to put this information together and present to the President or Priminister by July 15, 2020 to get approval. You also need to list the following so that businesses in the country know how to execute: which documents are required; from where can you get these documents (specific source, weblinks etc that point directly to the exact document).
You answer shall include the following six components (5 points each):
The maximum number of words in your paper must be less than 5000. Redundant and pure theoretical verbiages lead to significant point deduction.
You answer MUST NOT be answering the questions in the “General Guideline” below point by point. You have to write your answer in a coherent flow.
You cannot copy any graph or picture from another source. You have to draw it in MS Word file. All references should be in APA style.
General Guideline
Demand Analysis
– Demand – which industries/sectors/companies are the users of this product and the intermediate products? What are their respective volumes and market share?
Who are the main direct users, next users and end users of this product?
– Where is your product in the value chain?
– What events may alter the demand direction, strength, and timing?
– What is price affordability of the competing streams/uses? (marginal customer vs. supply allocation)
Supply Analysis
Supply – whose are the supplier, volumes they can supply and volumes they are actually selling
– Who are the main direct suppliers in the industry? Volumes they can supply (capacity) and volumes they are actually selling
– Who are the other major players along the value chain from supply side?
– Which industries may have huge impact on our supply?
– What events may increase or decrease supply, alter supply flow direction, strength, and timing?
Substitutes
– What material may substitute the product?
– When and in what scales?
– Substitutes’ cost compared to the product?
– Huddles to substitute?
– Factors may facilitate the substitution?
Price Setting Mechanism – how the price of your product is set in the global market
Global vs. Local
– Is the industry a global industry, where markets around the world are connected with international trade flow? Or is the industry very much localized where supply and demand are interacting on local basis?
– If global, how does the trade flow look like? Possibly a trade flow map?
– What are the regional regulations that promote/impede trade flow?
– If local, any dynamics that may have impact on the flow directions and speed?
Key watch-out points
– What are the top few things that may alter the supply-demand balance
– How will these things be measured at what frequency?
– How frequently shall we revalidate the assumptions?
Note: value chain is different from a specific company’s supply chain.
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