Fear Appeal Assignment | Custom Essay Services

.) What is the target audience (be specific, not “college students” or “elderly” or “single mothers”)
2.) What is the message goal (two pieces: form, reinforce, or change; and focused on b, o, v, behavioral intention, norms or behavior)?
3a) How does the message address noxiousness?
3b) How does your message address conditional probability?
3c) How does your message address coping response?
Other (not graded but responded to): Do you have any other questions?

1.[Turn in your message, one page; you can include one additional page for details if needed]
2.Identify thepersuasive goal (which of 3 goalsand why not the other two goals) and specific target audience (and support your position, be detailed). (15points; include evidence)
3.Use the theory of protection motivation to analyze the message. How can each of the three elements (i.e., magnitude of noxiousness, conditional probability, and availability of coping responses) be seen in the message? Provide evidence and examplesfor each element and describe the strength of each individual component (30 points, 10 each)
4.What is the level of fear created in the message for thetarget audience? What evidence existsthat theycreated this level of fear? [This requires analyzing the three elements in combination (multiplicative theory)and assessment of which is low/moderate/high](10points)
5.Whatpossible responses to the message wouldyou be expecting? Include features of thevisual and written message to address the issue of response; be sure to look at multiple responsesincluding both target audience and non-targetaudience members (10points)
6.How does your messageprevent avoidance? Include features of your visual and written message to address the issue of avoidance prevention. (5points)