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Assignment List Week 7 Assignment
Week 7 Assssiignmentt
DUE: Jul 19, 2020 11:59 PM
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Week 7 Assignment
Course Objective:
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LO8: Explain how to manage the growth and other challenges that arise from
an entrepreneurial venture
LO9: Demonstrate knowledge of the fundamentals of entrepreneurship
Prompt:
Choose one to the three following scenarios to base your final (Week 8) Essay
on:
Option 1: In July of 1994, Jeff Bezos launched Amazon.com, initially as
an online book retailer. In 2016, the company reported $136 billion in
revenues. Your research assignment is to understand how Jeff grew this
company so fast. Begin your essay by describing the key strategies that
Jeff Bezos employed to grow the company during the past 23 years. Use
credible sources and research to support and explain. Again, this is not
an “opinion Essay,” it is purely a research essay within which you report
findings from credible resources for the majority of the essay. At the end
of the essay, draw your conclusion regarding the (a) strategies employed,
(b) missteps that occurred, and finally (c) what future strategies you
would recommend Mr. Bezos employ to continue growth.
Option 2: Franchise Opportunities – For this option you will analyze both
successful and failed franchises to better understand the dynamics
involved with acquiring and operating a Franchise.
Section 1: Research 3 failed franchised businesses and 3 successful
franchise businesses and explain the differences; focus on why
they either failed or succeeded.
Section 2: Research and develop a list and short description of
available franchises options in your area or region.
Section 3: Select one franchise option that may be potentially
interesting to you in the future. Describe the business of the
franchise in some detail. Research and describe the criterion for
being accepted as a potential franchisee. Include an explanation for
why this business may be of interest to you.
Section 4: Research and describe the legal, social, and ethical issues
involved with owning a franchise of this type.
Section 5: Summarize why a franchised business may or may not be
of interest to you.
Option 3: Interview – Select a local business owner or manager and
conduct a personal on-sight interview to gain insight into the challenges,
risks, and rewards for owning a small business
Section 1: Completely describe the business you chose as your
subject for this option including the size, employees and
management organization, facilities and equipment, target markets,
products and services provided, time in business, and region served.
Section 2: Formulate and include in your essay the specific (openended)
questions you will use to gain insight into the small business
you have chosen for this project. Under each question, include a
summary of the responses from the interviewee. Be sure to include
the following in your interview questions: (a) business strategies for
growth; (b) risks to the business; (b) competition environment; (c)
options for growth, interests in expansion through new product or
service offerings; (d) outside services employed; (e) employee
hiring, retention, and training challenges; and any other factors
important to the long-term viability of the business.
Section 3: Investigate and discuss the legal, social, and ethical
issues involved with owning a small business of this type.
Section 4: Summarize your insights into owning and operating a
small business of this type and in owning a small business general.
Instructions:
Please use the attached APA formatted Essay Template for this assignment. Be
sure to properly cite your your expert resources using APA 7th citations rules.
Also, use proper APA referencing guidelines in your “References” (bibliography)
section at the end of your papers. Your written weekly assignment paper should
be 1200 to 1500 words and should include a minimum of 3 cited credible
sources.
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Grading Rubric:
Please review the rubric provided for details on how this assignment will be
evaluated.
Supporrttiing Matterriiallss
Student Paper Template APA 7th.docx (24 KB)
Submiissssiion
To submit your assignment, enter text in the Submission Text box below and/or
attach one or more files and then click Submit. Save your work frequently.
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