Communication styles can vary, yet your style may not be compatible with all potential buyers. Understanding various communication principles allows you as the salesperson to adjust your personal style to meet the style of different buyers. While not changing anything about the product or your ethics, you may be able to communicate with a wider variety of people and more successfully build relationships with them if your style is more compatible with theirs. Instructions: Review Chapter 4: “Using Communication Principles to Build Relationships.” Test your “Active Listening Skills” (page 101). Print out the assessment, then have someone else (a close friend, significant other, or relative) rate your listening skills. Respond to these questions in the discussion area: 1. How did you rate yourself as a listener? 2. What can you do to improve your listening skills? 3. How was your self-rating different from the rating of your friend (significant other, or relative)? 4. What did you learn from this assessment?
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