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Car Cinema Business Idea in Kuwait
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Car Cinema Business Idea in Kuwait 3
Car Cinema Business Idea in Kuwait
A car cinema, formally known as a drive-in cinema, is a typical cinema set-up that consists of a projection booth illuminating visuals on an enormous outdoor screen on a concession stand. Small vehicle owners view movies in the comfort of their automobiles. In Kuwait, recent research done in 2017 shows the number of motor-vehicle owners is approximately 2.1 million that is almost half of the population, making the country a business hotspot for any form of automobile-related business to thrive significantly. This article reviews car cinema enterprise in Kuwait, the marketing strategy, and long-run results if such an idea was implemented. Drive-in cinemas would be a great addition to existing economic business enterprises.
Petroleum-Based Economy
According to the World Bank, Kuwait is the fourth wealthiest country in the world per capita their economy being petroleum-based. Based on the research, most of the country’s population can afford entertainment. A drive-in Cinema set-up outside eating-joints at the parking lots and fun parks where people meet-up occasionally and that would render such places ideal. The outdoor cinema would consist of customized parking spaces where snacks can be served. Approximately 100% of Kuwait’s population is an urban population (Central Intelligence Agency, 2020). The people have more access to socializing hotspots present in the metropolitan areas. Most being Muslims living in large family groups, the drive-in business would thrive without a doubt.
Incentives
The services that would be offered in the drive-in cinema, apart from mainly entertainment through movies, would include customer after-sales services. The business would entail car cleaning services, serving of snacks and free parking for customers purchasing the outdoor cinema tickets. Also, couples would be special sections where there would be a bit private away from the parking gathering. Islam, unlike Christianity, takes economic obligations a social responsibility of a man who is termed free from primordial guilt (Ali, 508). Therefore most of the Kuwaiti’s citizens being Muslims, it is expected the car cinema exploits would be treated as significant as other economic activities. The numerous services offered together with the movie presentations would act as incentives for promoting the cinema.
Consumption Rates
Kuwait’s economy is a small, prosperous economy, and consumption rates of the entertainment industry are spectacularly massive. The drive-in cinemas would be built in the large Kuwait destinations such as Kuwait entertainment city. Over a million people visited different entertainment places in Kuwait travel destinations (Central Statistics Bureau, 2019). The presence of petroleum in Kuwait ensures massive automobile operations; therefore, car cinema would not suffer economic backlashes during oil shortages. People visiting entertainment resorts are numerous and economic statistics have shown progress in the numbers. Drive-in cinemas would be an addition to the already present entertainment places and joints.
Conclusion
In brief, the idea of car cinema enterprise in Kuwait’s corporate world is very promising, and futuristic benefits are visible. Immense support would come from other entertainment and meet-up places such as restaurants, shopping malls, and parks, which are numerous in Kuwait’s cities and major towns. These enterprises act as supporting industries that would turn the car cinema business idea into a real functional business. Government institutions can provide the needed support in promoting the business enterprise. As Kuwait’s market grows, the potential of the drive-in cinema is excellent and would be achieved in long economic plans. As Kuwait’s entertainment sector grows, so will the drive-in cinema industry.
References
Ali, J. A. (1988).The Islamic Work Ethic in Arabia: The Journal of Psychology, 126(5), 507-517
Central Intelligence Agency. (n.d.). The world factbook. Retrieved May 1, 2020 from https://www.cia.gov/library/publications/the-world-factbook/geos/ku.html
Central Statistical Bureau. (n.d.). Retrieved May 1, 2020 from https://www.csb.gov.kw/Default_EN
