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USE THE ATTACHED WORD DOCUMENT TO FORMAT, CONSTRUCT, AND SUBMIT YOUR ASSIGNMENT IN ACCORDANCE WITH THE FOLLOWING INSTRUCTIONS AND GUIDELINES This assignment is an opportunity for you to illustrate your understanding of the material covered by making SPECIFIC recommendations, comments, or assessments to a business executive or management board. Keep in mind that good communication is key to the success of most (if not all) marketing efforts, goals and objectives. As specified in the attached assignment format, provide SPECIFIC illustrations to support any comments, recommendations, or summaries made. The support should be from material contained in this week’s text chapters, articles, Weekly Think Videos, and other researched information that may be available. Each assignment MUST be submitted using the assignment-sheet Word document (template) that is attached to this assignment. Please include all required elements and remove all un-needed instructions from the document before submitting the assignment within Blackboard. Please refer to the applicable Blackboard tutorial if you are unsure how to attach the assignment. PLEASE DO NOT SUBMIT ANY DOCUMENT UNTIL YOU ARE CERTAIN IT MEETS ALL OF THE ASSIGNMENT REQUIREMENTS. YOU SHOULD KEEP A DRAFT ON YOUR COMPUTER UNTIL YOU ARE READY TO SUBMIT IT AS COMPLETE. The recommendation set or summary submission should completely, clearly, and succinctly respond to each of the following: 1. Please provide a clear and compelling statement of the purpose and benefit to a business executive or management board. Provide a specific citation of any suggested benefits from the course material using appropriate APA style for citations and references. 2. Provide a specific statement detailing the strength of the reference cited in the assignment (e.g., the author’s expertise, experience, and credentials). Provide the appropriate citations as required using appropriate APA style for citations and references. ******************************************** All submissions should conform to the following structure and guidance: A 1.5-inch margin on the left side of the document, with 1-inch margins on all other sides. EXCEPT FOR INFORMATION WITHIN ANY ASSIGNED MATRICES Header on the top-left of each page specifying your name, the assignment title, and the date All “Word” documents should USE black ink typeset in either Times New Roman or Arial 11 or 12 pt. font. All material used to support your responses should conform to APA style for citations and references. Please refer to the Purdue Owl Writing Lab for specific rules and applications. Eliminate all personal pronouns (I, me, my, etc.) inasmuch as this document is an objective business communication. A brief reference section at the end of the document should provide the source for all resources or research material used to support comments, recommendations, or assessments. This section should be a separate last page of the submission. Please refer to the attached assignment for specific issues needing attention. PLEASE REVIEW THE GRADING RUBRIC FOR THE SPECIFICS OF ALL EVALUATIONS

Student Name: Johann V. Smith

Assignment Title: Weekly Integration Assignment 04

Date: 4 July 1776

1. After reviewing chapters 9, 10, and 11 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following:
   1. The benefit to an organization about how it defines and characterizes its product/service and brand relationships. Provide an analysis of how this product/service and brand relationship is both positively and negatively affected by co-branding and ingredient branding practices from a brand equity perspective (consider information from pages 142 – 145 of the text). Please use appropriate APA citation and attribution rules for all information sources.

      [insert the body of the response here]

   2. How an organization can develop consumer experiences that enhance the abstract and often complex characteristics of services (consider information from pages 160 – 169 of the text). Please use appropriate APA citation and attribution rules for all information sources.

      [insert the body of the response here]

   3. Describe how consumer psychology is influenced by discrepancies in reference prices, price-quality inferences, and unexpected price-endings. Assess the impact of disconfirmations on brand equity to include a statement regarding the risks to the financial success of the organization’s products and services (consider issues covered in pages 175 – 176 of the text). Please use appropriate APA citation and attribution rules for all information sources.

      [insert the body of the response here]

2. After reading the companion article (Competing on the Eight Dimensions of Quality ); provide a recommendation to a group of executives regarding the importance of considering this information (perhaps review the significance of auditing each dimension alone and then in combination).Please use appropriate APA citation and attribution rules for all information sources.

   [body of response]

3. After reading the companion article (Viewing Brands in Multiple Dimensions); provide an executive summary for executives regarding the significance to the firm of this information; especially the information contained on page 44 of the article. Please use appropriate APA citation and attribution rules for all information sources.

   [body of response]

The term briefly (or brief) suggests a limit of no more than 300 words per response.

References Cited: [use APA style and cite/reference all material used in support of responses prov