Corporate Communication Assignment | Get Paper Help

For Word documents assignments should be typed, 10 or 11-point font size (Times Roman or similar if possible) double spaced with a 4 cm margin on the right side of the page with the page size specified as A4. All pages must be numbered.

C o r p o r a t e C ommu n i c a t i o n
Take-Home Assignment
complete all parts
Culinary Adventure Tour Presentation
Stephanie Lo graduated from college with a major in French and a minor in communication. She
was very happy to get a job with Journey- Free, LLC, a company that specializes in organizing
educational tours for students, professionals, and other groups.
Ultimately, Stephanie would like to become a tour leader, but for now she is the assistant
to the Vice President of Tour Operations, Rachel Jones.
Stephanie’s role is to work on marketing communications. Stephanie’s first project required that
she use all her strength developing communications to market Journey Free’s newest product, a
culinary tour of France, specifically designed for culinary arts and nutrition teachers in high
schools and trade schools. In addition to advertising online and sending brochures to high schools,
Stephanie’s supervisor, Rachel, plans to visit school districts in major cities and present the
program to superintendents, principals, department chairs, and teachers. She will give a brief and
colorful slide presentation and offer samplings of the French food that culinary arts teachers will
experience on the tour.
Thirty culinary arts teachers have invited Rachel to give a presentation next week, so she needs a
slide presentation fast. She asks Stephanie to design and develop a draft of the presentation.
Together they work out the following outline:
• The Educational Experience
• Trip Overview
• Trip Logistics and Costs
• About Journey Free, LLC
• Q&A
Rachel and Stephanie also discuss the audience and key selling points to make in the
presentation. The next day, Stephanie puts together a draft of presentation slides. She is
planning to meet Rachel to review the slides and to discuss the talking points that will go with
the slides.
Page 2 of 3
Stephanie would like your help in analyzing the audience, evaluating the presentation,
and composing the content for the presentation and the questions after reading the
case-study in the Business Communication textbook page 435-439 and answering the
following tasks related to the case questions:
(Figures in the brackets indicate relative weightings for each part of the exam)
TASK 1: Question 1-3 (15%)
Analyzing Purpose and Audience
TASK 2: Question 4-7 (20%)
Reviewing the Structure and Composing Oral Content
TASK 3: Question 8-15 (40%)
Evaluating the Presentation Slides
TASK 4: Question 16-17 (10%) Delivering
the Presentation
TASK 5: Question 18-19 (15%)
Handling Questions and Answers
You are required to write concisely to transmit the information and your analysis.
The maximum overall word count for this assignment is
3000 words in length (+ / – 10%).
Note: Any assignment that is greater than the maximum word count will be penalized
in the marking process.
Page 3 of 3
Grading Rubric for The Exam
Criteria/ Grading Distinction Merit Pass
90-100/100 80-89/100 70-79
Course Content and Paper demonstrates Paper demonstrates Paper demonstrates
Comprehension mastery of course comprehension of lack of engagement
(50%) content; makes
numerous/rich
connections to course
content, terms, and
ideas.
course content; makes
several/useful
connections to course
content, terms, and
ideas.
with course content;
makes no/strained
connections to course
content, terms, and
ideas.
Supporting Evidence Paper supports each
question/claim with
compelling evidence;
evidence is seamlessly
integrated into paper
Paper supports most
question/claim with
relevant evidence;
most evidence is
integrated into paper.
Paper includes many
unsupported question/
claim; most evidence
(block quotations, etc.)
disrupts the flow of the
paper.
(25%)
Exam Report Paragraphs begin with
topic sentences that
support assignment;
smooth transitional
sentences connect
paragraphs; conclusion
moves beyond summary;
prose is beautiful and
prose is polished and
graceful; sentence
structure is varied
throughout paper
Paragraphs begin with
topic sentences that
relate to assignment;
transitional sentences
connect most
paragraphs; conclusion is
mostly summary; prose is
clear and serviceable;
sentence structure is
somewhat varied.
Few paragraphs begin
with topic sentences
that relate to
assignment; paragraphs
are not connected;
conclusion is absent;
prose is awkward and, in
places, incoherent.
Organization and
Style
(25%)