Use multiple texts to examine a significant public argument. Identify the range of important concerns, assumptions, appeals, and evidence, evaluating the relative persuasiveness of these texts and drawing connections among them.”
USE 4 or more authors
(Slaughter, Hardin, Hirshman, Dorment, Kington, and Frankel.)
I attached the instructions and rhetorical strategies given to me by my professor
Rhetorical Strategies
Rhetorical strategy – a particular way in which writers craft language so as to have an effect on readers. Strategies are means of persuasion, ways of using language to get readers’ attention and agreement.
Some Common Rhetorical Strategies
Metadiscourse, definitions, tropes, key terms and categories, framing devices, appeals to ethos, pathos, and logos, rebuttals, qualifications, etc.
When Discussing Rhetorical Strategies, Remember to:
When describing why a strategy is used, you may want to consider alternative strategies, and think about how they would work differently. You may also want to consider what would happen if the strategy were left out – what difference would it make to the argument? This may help you figure out why the particular strategy was chosen.
Rhetorical Strategies as Frameworks
Rhetorical strategies can be identified in the ways authors create frames, choose categories and metaphors, and construct definitions.
Frames are typically constructed through the use of metaphors, definitions, narratives, categories and metalinguistic commentary. They are used to get an audience to attend to certain elements of a situation and ignore others; to construct a particular way of seeing an issue, event, person or group, and to shape the way an audience understands the context of communication. They can have persuasive effects.
For example:
Headings – consider the following newspaper headlines concerning the supreme court’s overruling of California’s medical marijuana medical laws:
1. Salon Magazine “Court rules against pot for sick people”
Examples from Frank Luntz (top lobbyist, pollster, architect of the contract with America)
1. Global Warming vs. Climate Change
2. Contract with America vs Policy/Platform
Death Tax/Estate Tax
2. Don’t talk about deregulation or rollback, talk about “streamlining unnecessary, burdensome red tape” or “common sense legislation.” Don’t focus on process, focus on benefits; don’t focus on past or present, focus on future. Don’t talk about economics, talk about protection.
How each heading or topic is framed will have an immediate effect on the audience.
Analyzing Rhetorical Strategies
Rhetorical strategies can be found in just about anything we consider a “text,” including literature, advertisements, music, art, and film. Some strategies to consider*:
*From “Rhetorical Strategies for Essay Writing,” http://www.nvcc.edu/home/lshulman/rhetoric.htm
Rhetorical Strategies for Film
In addition to the above strategies and the Aristotelian appeals, some strategies to consider for film:
Useful Links:
“Writing About Film.” <http://www.dartmouth.edu/~writing/materials/student/humanities/film.shtml>
“Film Analysis Web Site 2.0.” < http://classes.yale.edu/film-analysis/index.htm>
Structure and Organization
It is important to consider the organization of information and strategies in any text. Some elements of structure to consider:
Type of Organization:
Logical Order of Information:
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