Consuming Kids Assignment | Online Assignment

Respond to these posts, Incorporate specific information and ideas from the course materials, especially the film. 1. One aspect of schools is hidden curriculum, “a set of behavioral traits such as punctuality, neatness, discipline, hard work, competition, and obedience, and even ideologies like racial and gender hegemony” (Ferris and Jill 110) The video discussed many schools were starting to have advertisements integrated into the schools in order to receive extra funding. What effect do advertisements have on the hidden curriculum? As one interviewer states the purpose of school is to promote reason and the purpose of advertising is to subvert reason for that alone advertising does not belong in schools. Does anyone think advertising may be doing more than just subverting reason? 2. These ads are being specifically made to target children and their interests. But children have a lot of effect on a lot of different advertisements targeted for parents. For example, a car commercial showing that the car is spacious and has enough room to fit a full family and it is portraying the kids as happy with this product. Is it okay for companies to include kids in their advertisements to portray “what a kid needs”? https://youtu.be/pJtX0Xj77qw