Luxury Strategy Assignment | Essay Help Services

before proceeding i just want to know if there is any expert writer in Strategy and Fashion subjects.

please review the case and if you find the best writer let me know i will send him some other materials

The Situation. 

To put into practice our strategic thinking, let’s consider a complex strategic situation.

Capri Holding, owner of Brands like Michael Kors or Jimmy Choo, acquired last 2018 Versace. The plan is to create the so-called “American LVMH”. This initial plan however is not providing, so far, the expected results.

As a consequence, analysts and media experts are questioning the strategy. Nevertheless, it is still soon and the strategy might be still valuable, but require some more time.

In line of this controversy, John Idol (Capri Holding’s CEO) is interested in getting to know your perspective and sound strategic view.

Versace’s background and strategy under Capri’s management:

https://www.businessoffashion.com/articles/professional/versaces-new-owner-plans-to-build-americas-answer-to-lvmh-it-has-a-long-way-to-go

https://www.bloomberg.com/news/articles/2019-06-04/versace-to-open-dozens-of-stores-a-year-to-meet-2-billion-goal

Carpri’s Strategy and intentions: 

https://www.businessoffashion.com/articles/professional/the-plan-to-turn-versace-and-michael-kors-into-americas-lvmh-begins-now

Analyst and Media skepticism about current evolution: 

https://www.voguebusiness.com/companies/capri-holdings-versace-jimmy-choo-michael-kors

Latest Capri’s results – 2^nd quarter.

http://www.capriholdings.com/news-releases/news-releases-details/2019/Capri-Holdings-Limited-Announces-Second-Quarter-Fiscal-2020-Results/default.aspx

Note: While you are free to research some more (to get to know better Versace and their origins), consider that I will not rely on the information you know, but on the convenient use of the concepts gained in class. It is true that these articles might not give you all the information, but they are good enough to put into practice your strategic skills, which is what I am really looking for.

The report.

Extension: 

1 pages report (maximum). In case you want to add any framework summary, figure, table or image, please do so as exhibits, the two pages limit should be exclusively for text analysis.

Content: 

Page 1 – Assessment of Versace’s Business Strategy: 

In the report you should evaluate the current strategy of Versace. Here the CEO might expect your view on its potential, but also its limitations to compete successfully in the market.

Delivery:

Upload your file (pdf preferred) on Campus, section Assignment.

Remember that I am not asking for your opinion. This is simply an excuse to show me and put into practice the lessons you have gained in the course. I expect a proper identification of the course content to be applied and the profound knowledge of the course content. With that we can advance in the analysis of the situation, identify the real managerial complexity and show valuable strategic lessons. This is exactly what I will be evaluating. I will not consider in the grading any other information, framework or knowledge which is not strictly the course content.

Suggestions: 

• As in any strategic situation, this is not a quest for the right/wrong thing to do. You should identify the main managerial issues, its complexity and how the lessons gained in the course help you unveil such complexity.
• Again, the most important aspects in the report are the identification and proper use of the course content. So a sound argumentation is expected. Avoid generic statements in your answer. There is no need to summarise or repeat the articles (they are not a case study). Of course, feel free to make any reasonable assumption, as I do not expect you to be an expert on the firm or the industry.
• As said in class, my suggestion is that you relax for 2 hours, read the articles and think how the lessons you have gained in the course help you understand the complexity Versace as firm is facing.