Communications Product Revival Essay Assignment | Online Assignment

Spring 2020 – COMM PR 3844 Integrated Communications

Revival IMC Plan (100 points)

You are to choose a currently “dead” or unavailable product, service, franchise, trademark, etc. and present a complete IMC campaign to revive it and make it relevant to a contemporary audience. The campaign could be local, regional, national, or international in scope. You may do this project alone or with others, each person must be responsible for their role in the project. You will present your project at the end of the semester. This must include a significant level of research, planning, creativity, and analysis.

Your paper should be in the 7-10 page range, with the usual guidelines: 1 inch margins, 12 point type, cite your sources, use a bibliography for research and there needs to be research, use APA style.

The issues I am looking for you to complete include:

• Your research/background/history section
• Evidence and reasons for the potential for a revival campaign
• Stakeholders who would respond to the campaign and support it
• Your message strategy: how are you making the case?
• Deliverables: Examples of logos, names, locations, images
• Presentation performance: the case you make to the class

Make this fun and interesting. Most of these campaigns are launched because there is something about the product or service that is viewed positively by consumers. They are driven towards things that they like or are entertained by. You need to capture that passion and interest in pitching your return for