FACTORS INFLUENCING OF FIRMs PERFORMANCE IN THE DIGITAL MARKETING FIRMS IN NIGERIA

In this portion of the assignment, students must compose a paper that addresses the following areas:

Conceptual framework:

• What is the problem that you are trying to address in this project?
• Why is this something you want to change?
• What is the central research question for this study?
• What is your hypothesis for this study?
• What is dependent variable in your study?
• What is the independent variable in this study?
• How are you, for the purposes of this study, defining your independent variable and your dependent variable?
• What are some potential control variables that you want to account for in this study?
• Do you foresee any problems in doing this study or implementing the intervention?

Literature review:

Use a minimum of five scientific journals found in the Adams Library database to answer the following questions:

• What does existing literature tell us about your independent variable?
• What does existing literature tell us about your dependent variable?
• What does existing literature tell us about the relationship, if any, between your independent and dependent variables?
• What does existing literature tell us about potential control variables in your study? How do they influence your independent and/or dependent variables?

*Be sure to describe any significant limitations that are present in the studies you cite.

Methods:

• What additional questions did you add to the tool and why did you add these questions?
• What intervention did you decide upon and why did you choose this intervention?
• How will you collect the data? Where? When?
• How will you store data and keep it secure?
• What logistical challenges might come up for you when you are collecting data?

I am using this research design in an attempt to change a behavior, and wishes to document the change. I will serve as both the control, and the treatment subject. I would need to establish a baseline of how frequently this behavior occurred. I will count the number of times something occurs in a given time periodI will measure many disruptions occurred for 7 days every week for three weeks.

Reference