Strategic Management Assignment | Online Assignment

STRATEGICAL PROPOSAL
Description:
• You have to write a strategic proposal on the importance of Strategic Management for a successful business expansion based on an actual business that has gone from brick-and-mortar only, to offer its products and/or services in an online environment and/or in an international environment.
• You are free to choose the company you want to.
• The strategy document must have two parts:
Audit: Analyse the business of your choice, its past and present, and how is it currently performing.
Proposal: Propose your own Strategy for the business, bearing in mind that you are looking for international expansion with the aid of digital means.
• This is an academic report, so make sure to quote relevant publications, such as academic journals and books, to support your arguments.
Formalities:
• Wordcount: From 2000 to 2300.
• The in-text References and the Bibliography must be in Harvard’s citation style.

COURSE: STRATEGIC MANAGEMENT

STRATEGICAL PROPOSAL

Description:

• You have to write a strategic proposal on the importance of Strategic Management for a successful business expansion based on an actual business that has gone from brick-and-mortar only, to offer its products and/or services in an online environment and/or in an international environment.
• You are free to choose the company you want to.
• The strategy document must have two parts:

Audit: Analyse the business of your choice, its past and present, and how is it currently performing.

Proposal: Propose your own Strategy for the business, bearing in mind that you are looking for international expansion with the aid of digital means.

• You may serve from the different authors, models and theories reviewed in class.
• This is an academic report, so make sure to quote relevant publications, such as academic journals and books, to support your arguments.

Formalities:

• Wordcount: From 2000 to 2300.

• The in-text References and the Bibliography must be in