Marketing Campaign Promoting a British product Assignment | Online Assignment

Individually you need to work on creating an integrated marketing campaign promoting a product of your choice that is recognised across the world as a British brand in any industry of your choice. As part of your campaign, you need to complete the tasks detailed below for which you will get formative feedback. For the final marked assessment, you are required, as an individual to submit a portfolio incorporating the tasks below. The Report should demonstrate planning, research, analysis and the ability to build coherent critical arguments. You are expected to refer to your core text and other credible academic sources. Reference your work using the Harvard style. 1 – Introduction and background – Set your campaign objectives that are Specific, Measurable, Attainable, Realistic and Time-bound (SMART) and a mission statement for your marketing campaign. This should highlight the following for your chosen company: The Vision and Mission of the company. 250 words. 2 – Use a heading to discuss the Political factors of the business environment in that country that impact your industry/business of choice. You should have three points (referenced) under this. 180 words 3 – Use a heading to discuss the Economic factors of the business environment in that country that impact your industry/business of choice. You should have three points (referenced) under this. 180 words 4 – Use a heading to discuss the Socio-Cultural factors of the business environment in that country that impact your industry/business of choice. You should have three points (referenced) under this. 180 words 5 – Use a heading to discuss the Technological factors of the business environment in that country that impact your industry/business of choice. You should have three points (referenced) under this. 180 words 6 – In planning your promotional campaign you need to consider as well as discuss the following: Target audience, media strategy, and channels. Clearly state why you have chosen them. 150 words 7 – Write a Conclusion paragraph and make recommendations. 200 words