Instructions will all be on uploaded file.

21510: Introduction to Strategy – Assessment 2 (Individual Report) – Assessment Criteria

Note: HD – Higher Distinction; D – Distinction; C – Credit; P – Pa

This is an individual report on the Strategic Issues faced by a particular business or organisation in its effort to relocate to a particular market and the Strategic Recommendations on how to address them. This report asks you to undertake an assessment of the major strategic issues the business or organisation will face before and after successful relocation to the new market. It also asks you to articulate the strategic analysis tools/frameworks that you envisage being most useful for your analysis and your evaluation to ensure relevant strategic information is espoused on the organisation. Importantly, the main task involves; identification of the main strategic issues and well-conceived recommendations succinctly and professionally structured. The report will be submitted online through turnitin or as requested by your tutor

Hyundai Motor Group (HMG) is a Korean conglomerate. To grow and fortify its competitive edge, HMG has decided to relocate its Head Quarters (HQ), Manufacturing, Warehouse and all its operations to the Australia. HMG hopes to recruit and tap into the superior innovation power purchasing parity of the Australian workers and customers. However, HMG is also concern with the host politics centred on climate change, air pollution and emissions. Therefore, HMG has to carry out a detailed analyse, learn and understand the Australia – host country and which state to choose, before arrival and how to better settle on arrival.

The report should identify macro environmental (PESTEL framework highly recommended) issues with the potential to inhibit HMG successful relocation. Also, the report should pay close attention to issues such as industry competitive forces (Porter’s Five Forces Framework would help) in the host country, and analysis of the strategies used by the major competitors in the host country. Moreover, the report should clearly identify, through employment of framework such as VRIO the strength and resource position HMG will have to count on to mount a successful competitive fight in order to establish its position in the host country.

The assessment will be marked on the quality of the identification, description and analysis of critical strategic issues and appropriate recommendations to address these issues; the inclusion of appropriate material data and grammar and written English.

Personal interviews are not recommended since confidentiality and ethical considerations have to be observed. You must do relevant additional research (apart from accessing the information on websites of the company) to successfully complete your analysis. The relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.

Please Note: HMG operations relocation is purely hypothetical, but HMG is a real company with its key statistics and key information easily available. Also, the relevant information may be collected from annual reports or other published articles such as those available from the library electronic database, as well as other media.

3500 words excluding Executive Summary, reference and any supporting Appendices

Cover Page

Executive Summary

This report will provide an understanding on how Hyundai Motor Group (HMG) can penetrate the Australian market successfully. Such research is necessary to ensure that HMG are prepared for the relocation, otherwise the chances of surviving are slim. Through a detailed analysis on the external and internal influences on HMG, an informed decision can be made on where HMG will need to improve and focus on to ensure success.

What and how was it researched? (methodology: eg. Primary/secondary, qualitative/quantitative, list the models)

What did the research reveal? Results of the analysis

List the recommendations

Table of Contents

Introduction (to the report)

Company Background

Scope of activities – what does the company do?

Business ownership model – just 1 sentence

Stakeholders – list in one sentence the key ones

Mission & objective statements – what is the business strategy?

External Analysis

Pestel

Industry definition and life-cycle position

Porter’s Five Forces

Internal Analysis

VRIO

Value Chain Analysis

Strategic Issues & Recommendations

TOWS

Strategic Issue 1 + Recommendation

Strategy Canvas & Blue and/or Red Ocean (use textbook/lecture slide to understand)

Strategic Issue 2 + Recommendation

Conclusion

Reference List

Appendices