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Principles of Design Project Assignment | Get Paper Help

Principles of Design Project
Your task is to create a design for each project that reflects the chosen words:
Project 1a: Hard and Calm.
Project 1b: Soft and Dynamic.
Project 1c: Vibrant and Thoughtful.
Focus on how best to apply the principles of design to enhance your concepts. For each part of the project,
brainstorm about all the possible ways to represent the words visually. The pairings of words are nearly opposite
in meaning, yet lend themselves to compelling visual solutions. You may find it necessary to make many
attempts until you create the most effective solution.
Each design must exhibit the principles of design as presented in your readings and texts. Although the different
sources may have presented design in slightly different terms, the general concepts remain the same. Remember,
there is not one correct answer or solution to these projects. There are simply more effective and less effective
visual solutions. Your goal is to create the most effective and visually compelling design.
Project Example
In the example, the forms and shapes are simple non-representational shapes. The designer did not rely on
representational drawings or symbols to reflect the word pairs. (See Figures 1, 2 and 3).
It is the shapes you use and how you combine them to organize your design that will determine the success of
your project.
Requirements
Your projects should meet the following requirements:
Use only simple geometric shapes and lines.
Do not use photographic symbolic or representational elements. The projects in this unit are an abstraction
of the principles of design. Removing imagery allows us to focus specifically on the principles instead of
concerns of representation of the natural world.
Your designs must be created using black, white, and a variety of gray colored objects or areas. Do not
use color.
Images must be no larger than 1,200 x 1,200 pixels.
Save design files in JPEG format for submission.
Include a brief description for each design that explains how you used the principles of design to meet the
project requirements.
Most electronic drawing applications provide the option to save your work as a JPEG file, and you will need to
choose a software program with this option to complete your course project. Windows users may consider using
Microsoft’s Paint program, found in the Accessories menu (Start > Programs > Accessories > Paint). Mac users
may consider using OmniGraffle, a diagram application that comes bundled with the operating system.
Additional software options are listed in your course materials Note: If you use a different software application
than Microsoft Paint, please let your instructor know.
PowerPoint Option
5/15/2020 Principles of Design Project
https://courserooma.capella.edu/bbcswebdav/institution/COM/COM2050/190400/Course_Files/cf_principles_design_project.html 2/2

Principles of Design Project Scoring Guide
Due Date: End of Unit 1.
Percentage of Course Grade: 11%.
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Create a design that
effectively reflects
each word
combination.
18%
Does not create a
design that effectively
reflects each word
combination.
Creates a design
that reflects some
aspects of each word
combination.
Creates a design
that effectively
reflects each word
combination.
Creates a design that
effectively and
creatively reflects each
word combination.
Apply the principles
of design.
18%
Does not apply the
principles of design.
Applies some of the
principles of design.
Applies the
principles of design.
Applies the principles of
design creatively.
Create designs that
are visually
compelling.
18%
Does not create
designs that are
visually compelling.
Creates a design. Creates designs that
are visually
compelling.
Creates a visually
dynamic and compelling
design.
Use only geometric
shapes and lines to
represent the word
combinations.
18%
Does not use only
geometric shapes and
lines to represent the
word combinations.
Uses some
geometric shapes
and lines to
represent the word
combinations.
Uses only geometric
shapes and lines to
represent the word
combinations.
Uses only geometric
shapes and lines to
creatively represent the
word combinations.
Use black, white,
and gray colored
objects.
18%
Does not use black,
white, and gray colored
objects.
Uses mostly black,
white, and gray
colored objects.
Uses black, white,
and gray colored
objects.
Uses a variety of black,
white, and gray colored
objects.
Explain how
principles of design
were employed.
10%
Does not explain how
principles of design
were employed for the
project.
Explains how some
principles of design
were employed for
the project.
Explains how
principles of design
were employed for
the project.
Explains how principles
of design were
strategically employed

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