SWOT Analysis of Walmart Assignment | Online Assignment

Directions. You are to produce a 3-page (anything over 4 pages will be penalized; references not included in page count), double-spaced paper (12 point font; 1 inch margins) that offers a SWOT analysis of the strategic communication strategy of one brand or organization. You may choose any company or organization. However, you are encouraged to choose a company or organization that you have personal experience (such as one for which you have worked or volunteered). If you own your own small business (i.e., photography, yardwork, consulting, etc.) or are involved in a campus club or organization, these can also be great topics. You can also choose a larger company or organization if you prefer (i.e. Walmart, the American Red Cross, etc.). You are encouraged to discuss your thoughts with a friend or family member to enhance your brainstorming. Specifics: Your analysis should include the following six elements, each comprising roughly half a page: 1) Give a brief summary/overview of the company/organization (i.e., their type of work, key products/services/causes, location, general size, etc.) 2) List and discuss 1-2 strengths 3) List and discuss 1-2 weaknesses 4) List and discuss 1-2 opportunities 5) List and discuss 1-2 threats 6) Summarize and discuss 1-2 future recommendations The summary section should include summary/synthesis of strategic position and brand and give 1-2 concrete recommendations for your company/organization’s communication strategy given what you have identified in the SWOT. Overall, the idea is that you pick the most important strengths, weaknesses, etc. to discuss in your analysis and state why you think they are the most important, etc. The goal of a SWOT is to prioritize, so not to pick just any random strengths, weaknesses, etc. to talk about, but those that you believe are the most important ones upon which the company/organization should focus in its marketing strategy. Justify these selections in your write-up. All outside sources should be cited in a formal citation format of your choosing (i.e., APA, MLA, Chicago). Excellent grammar and sentence structure is imperative for any strategic communication professional; proofread and revise carefully