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Commodity Chemical Example:of Customization and Differentiation

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Subject: Customer Relationship Management.

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Requirements: Watch 2 videos and answer for 3 questions
1 – Trading Places: What is a Commodity? (2:48min)
2 – NorFalco – a B2B Commodity Business (10 min)

Questions:
1 – What is the core product
2 – List 5 additional features being offered to customers that buy the core product.
3 – For each features, what is a potential customer benefit?

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