Bee Force Energy Drink Planning and Control Consideration Assignment This week, you will work on Part II of the Group Activity. Following the market estim

Bee Force Energy Drink Planning and Control Consideration Assignment This week, you will work on Part II of the Group Activity.

Following the market estimation and other decisions made in Part I (I will send the part 1 once tutor is confirmed), provide a detailed answer and justification to each of the following questions:

1. What considerations in terms of planning and control (time horizon, planning policy, market requirements, activity scheduling and expediting) are relevant for the product or service?

Answer this on a one page APA REFERENCING

It is recommended to review the chapter 11 of the book Operations Strategy before beginning this assignment.

James, T. (2011). Operations Strategy. Attached in PDF RUNNING HEADER: HOOSIER
1
Internal and External Environmental Analysis
Devyn Kwiatkowski
4-8-2019
RUNNING HEADER: HOOSIER
2
Introduction
The individual assignment for the current week focuses on the external an internal
environment of a business. However, as a student, I have learned to analyze the effects of both the
internal and external environment that is linked to business operations. In the current scenario, I
operate on behalf of a consulting company whose primary objective is to assist different forms of
business to improve their operations strategically. The company was recently hired by Hoosier
Media Inc which is a newspaper company. The subscription and circulation of the clients’
newspaper ended up declining thereby soring the revenues to a low of 30% in five years. The
revenues from the online ads on the other hand increased, but at the moment, they contribute to
about 5% of the business income which is not enough for the company to sustain itself. I have
been given a task to provide a comprehensive analysis of the internal and external operations of
the business. The step will enable me to apply whatever I have covered in class for the last two
weeks.
Criticize how the company adapts to changes.
Change is good for the going concern of any business operation, especially when the
financial health of the business is deteriorating. Adapting to change to enable the company to stay
on top in the financial performance is not an easy task. The board of management in Hoosier Inc
needs to revisit its mission and vision statement to improve on the performance of the firm. Hoosier
team Inc. management recognizes the company’s potential and success of its online advertisement
services. The administration also needs to develop a relationship with the customers and even
improve on the online presence before it conducts a SWOT analysis and do an evaluation of the
competitors based on both the economic and environmental concerns (Ginter, Duncan & Swayne,
2018)
RUNNING HEADER: HOOSIER
3
Highlight the economic, legal and regulatory forces.
Economic trends
Three factors are linked to the decline of income which includes regulatory elements, legal
forces, and the ongoing market trends. Creativity is therefore needed when it comes to drawing of
a map to ensure that the firm maps out a success objective for going concern. Hoosier Inc should,
therefore, analyze the economic changes between the internet ads and alterations within the paper.
The company should examine its leadership structure to stay on top with the current dynamic
economic trends.
Regulatory and legal forces
Hoosier needs also to reconsider regulatory and legal factors that are behind the changes
and move forward. According to the media regulations, the amendments in the United States
constitution highlights that it is illegal to deny one freedom of speech or that of having a press
conference. In the United States, freedom has certain restrictions like especially when using
defamatory statements. The usage of internet has become a trend since more and more people are
gaining access to the platform making them have access to any data and information on the
platform. The company needs to consider becoming part of the online trend through becoming part
of the system upgrade on its website, being part of the participants in the social media platforms
and also having an application that will enable the users to access from any location. The findings
need to be deliberated by the board and action taken to ensure that there is definite progress within
the institution.
RUNNING HEADER: HOOSIER
4
Discuss the primary internal organizational considerations.
When changes within an organization are being considered, it can have both a negative and
positive effect on the workforce. Specifically, for Hoosier Inc., some internal issues are to be
addressed.
i. The lack of productivity can be attributed to a lack of leaders who could not institute the
necessary change(s). Hoosier Inc. can easily discover within its archives any cultural
differences both in the internal and external units of the business that need to be addressed
which has played a vital role in revenue (Barney & Hesterly, 2009).
ii. With each generation, a new wave of technological advances occur, and that comes with new
styles and designs. If the company is unwilling to change and adapt to the newer generation,
revenues will begin to flow. A survey of Hoosiers printed ad from over the past five years
should be looked at, and internally, employees should have the ability to adapt and develop
new ideas, innovations, and branding for the organization.
Discuss the external organizational considerations
The competition level, political and social conditions, technological factors, economy,
customers and the resources are some of the company’s external factors that may influence the
performance of the company from the outer dimension (Hatch, 2018). The company’s external
factors are further divided into socio-cultural, economic forces, political forces, legal and
governmental factors and the natural environmental factors which need careful evaluation. Hoosier
Inc. needs to reduce the number of paper advertisements since its income has considerably declined
over the years.
RUNNING HEADER: HOOSIER
5
The primary focus should be the ads posted on the internet to help in increasing the traffic and
views on the website. Currently, only about 5% of the company’s revenue comes from the internet
ad campaigns.
i. Technological aspect: To increase the revenue, Hoosier Inc. needs to add more of their online
advert content to enable readers to get reliable sources of information. The company needs to
adjust its systems to fit the current technological aspects which will enable it to produce the
latest contents that would sell well in the market.
ii. Customers and suppliers: The customers and suppliers play a bigger role towards the success
of the company. Hoosier, therefore, needs to build a brand image with both clients to ensure
continued cooperation with the suppliers and increased sales as a result of customer loyalty.
Production of better online content, quality products customer satisfaction will result in more
repeat purchases.
iii. Legal aspect: The changes in the government policy may have either a negative or positive
impact on the company’s operations. Hoosier needs to adhere to the government laws and
regulations through by paying the taxes promptly and having the necessary license to enable it
to operate without interference.
iv. The community also has some of the cultural norms that it would not nee the company to
interfere or violate. The company will, therefore, have to produce contents that will be in line
with the socio-cultural norms. For a peaceful coexistence, the company also should not show
any political affiliation which may tamper with its operations. The company should refrain
from engaging in political issues to allow it to have a peaceful relation with the residents.
Hoosier also has to reconsider how it relates with the community to ensure that there is a
peaceful co-existence.
RUNNING HEADER: HOOSIER
6
v. Competition: The level of competition determines how Hoosier will price its output thereby
becoming a factor in the determination of profit margin. The business has to ensure that it
establishes itself and break into the competitor’s markets to capture the bigger maker share
which will increase its competitive nature.
Identification of the major issues and the company opportunities faced based on personal
analysis
Hoosier Inc has different issues affecting its performance thereby making it have to comply
with coming trends. The technological advances have given the customers many opportunities
through televisions, phones, tablets, and their smartphones (Hatch, 2018). Hoosier, on the other
hand, loses revenue through the printed ads by not catching up with the trends in technology.
Purchase of the real newspaper has become a trend of which the customers get their news via the
social media and other websites. In case Hoosier decides to follow the suggested directions, the
opportunities may then become boundless thereby increasing the income through affecting the
proposed changes.
Conclusion
Hoosier Inc. needs to think about its mission statement to help in bringing the company in
line with its objectives for the betterment of the future of the institution. My thoughts accompanied
by the insights on the management of Hoosier Inc will signify an increase in the customer
subscription and also more site traffic due to the ad campaigns. I, therefore, believe that Hoosier
will respond with positivity on the outlined recommendations.
RUNNING HEADER: HOOSIER
References
Barney, J. B., & Hesterly, W. S. (2009). Strategic management and competitive advantage.
Upper Saddle River, NJ: Pearson Education.
Hatch, M. J. (2018). Organization theory: Modern, symbolic, and postmodern perspectives.
Oxford university press.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care
organizations. John Wiley & Sons.
7
Week 3 Worksheet
Business 475
Devyn Kwiatkowski
Copyright © XXXX by University of Phoenix. All rights reserved.
Balanced Scorecard Template
BUS/475 Version 9
1
University of Phoenix Material
Balanced Scorecard Template
Note: Hoosier Media is to be used as a resource for this Week 3 assignment as a carryover from Week 2.
Background
Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission,
and values of the business, as well as the outcomes of the intenral and external environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.
Financial Objectives
Measures
Targets
Survive
Cash flows of Hoosier media
Inc.
There is need to adjust the
systems to increase the
revevenues .
Succeed
Quartely sales growth and
operating income by division
Track the sales growth and
look for ways of improving
them through addition of new
products and increase the
online advert content for
successful growth of the
company.
Prosper
Increased market share and
return on equity
More profitability and higher
return on equity through
analyzing the economic
changes between the internet
ads and alterations within the
paper and breaking into the
competitor’s markets.
Customers Objectives
Measures
Targets
Customer partnership
The number of cooperative
customers and suppliers
Build a brand image for the
continued cooperation of the
customers
New products
Amount of sales from the
introduction of new products
Introduce new products that
can capture the wave on
technological advances for
increased profits
Copyright © 2018 by University of Phoenix. All rights reserved.
Balanced Scorecard Template
BUS/475 Version 9
Responsive supply
Turn around time interms of
on-time delivery as defined
the customers
Internal Business Process
Objectives
2
Make the products available
whenever the customers need
them to decrease the growing
rates of competition
Measures
Targets
Lack of productivity
Efficiency of leaders that can
drive change within the
company and productivity of
employees
Increase the productivity of
the company by a certan
percentage through motivation
and reshuffling
Manufacturing excellence
The quality of the products
inconsideration with the unit
cost and the yield
Meeting customer
expectations by having
various products according to
customer needs like the online
advertisement services
Delivery time for service
Appropriate time it takes to
deliver a service to the market
Increase the promptness of
service delivery to attract
more customers through quick
and quality delivery
Measures
Targets
Learning and Growth
Objectives
Product focus
The number of products that
can equal 80% sales
To identify the products that
holds the backbone of the
organization and increase their
production for the realization
of maximum profits
Technology aspect of
leadership
Innovative leaders who can
develop next generation
To be in line with the
technological trends in terms
of of product generation and
leadership efficiency
Adaptation to change
The effectiveness of change
management effort and the
value add of change
Increase productivity through
changing the systems and
culture of Hoosier Inc.
Reflection
Assess, in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.’s business
model after completing the strategic objectives for each area.
Copyright © 2018 by University of Phoenix. All rights reserved.
Balanced Scorecard Template
BUS/475 Version 9
3
Hoosier media is going through a dilemma that most of the media houses are facing too; the
future is uncertain due to the adoption of the electronic media. The management should go
through the company statistics to identify where the problem of reduced sales begun to be in a
position to fix it. The likelihood of the company losing revenues through advertisements as the
advertisers are looking for ways in which their advertisements can reach a more significant part
of the society within a short time. Hoosier Inc. needs to look at the ownership of the newspaper to
establish a way to counter the competition while finding an innovative way to keep the customers
interested.
Hoosier Media Inc. needs to verify that the objectives are valid before the implementation
process can take place and this can be done by analyzing the objectives to identify if they are in
line with the company activities. The objective of this company can be to increase the revenue by
30% which can act as the specific targets. To be more competitive it needs to revisit the previous
strategic plans and make necessary adjustments where is required. The workers needed to be
given a specific target so that they may channel their efforts towards meeting this goal. They also
need to get customer feedback in regards to customer satisfaction to work on their weaknesses.
The risks that can be noted in Hoosier Media Inc is that the company is entirely depending on the
success of online newspaper and there are dangers associated with this like the pursuits of the
newspaper stands falling. Even though there are changes in technology, the company is still fixed
at the newspaper stands which put it at a higher risk of losing revenue. Hoosier Media Inc needs
to aggressively invest in the computerized version of the newspaper as there are no developments
in individuals purchasing the physical copies of the newspaper and this can render the printing
department obsolete. Change is inevitable, and every organization needs to embrace change in
order to increase productivity but Hoosier is lagging in accepting change, and this can pose as a
significant risk to the company’s revenue. The company should consider other modern types of
publication to keep their client base.
Copyright © 2018 by University of Phoenix. All rights reserved.
Running Head: MARKETING AND INFORMATION TECHNOLOGY IMPLEMENTATION
TACTICS
1
Marketing and Information Technology Implementation Tactics
Devyn Kwiatkowski
Bus 475
04-22-19
MARKETING AND INFORMATION TECHNOLOGY IMPLEMENTATION TACTICS
2
Marketing and Information Technology Implementation Tactics
Marketing
Marketing vehicles play a vital role for media companies in that it provides a means by
which marketing messages and advertisement can be delivered to the target audience. There are a
number of vehicles through which companies can disseminate their marketing message.
Considering that some marketing vehicles are costly and ineffective than others, companies should
develop a strategy which they can use to choose and implement the best medium.
In regard to Hoosier Media Inc., social media and mobile app has been considered as the
best marketing vehicles that can help the company expand its marketing reach. Social media
platforms such as Facebook can enable the company market its newspapers to a wider audience.
Essentially, the company can share information and engage with followers, fans on social media
and also promote their product. However, the organization has to apply a proper implementation
tactic in order to achieve its marketing goal.
The implementation should begin with choosing the outlet that best fit the company’s
marketing operations. Some of the common outlets include Facebook, Twitter, Linked, and
YouTube. Platforms such as Facebook can help the company create a community around its
product thus expanding its marketing reach. In order to figure out the most beneficial site to use,
the company can survey their current customers to gather information about the social media site
that is commonly used by them. They should then focus on the identified site in order to have more
engagement with their customers. Having identified the most appropriate outlet, the company can
then create their accounts and take time to accurately set their registered accounts.
MARKETING AND INFORMATION TECHNOLOGY IMPLEMENTATION TACTICS
3
The next step involves building a following which is the most imperative step. This can be
achieved by generating good content which often depends on the content development strategy
used. An appropriate strategy should include the type of contents that the company intends to post,
the frequency of posting the contents, the target audience for each content and how the content
will be promoted (Treem, 2015).In general, the content should mainly focus on giving customers
updates about sales and promotion and it should also appeal to everyone. This help to build a
following.
Once the company has attracted many followers and have initiated social media campaigns,
it can then use analytics to track progress. This helps to assess how the campaign is performing.
The company can use its preferred analytics to determine who is reading, replying and reposting
their social media post. They can also use Google analytics to identify who is viewing and
engaging with their web pages. Basing on this analysis, the company can adjust the strategy as
needed.
In regard to the mobile app technology, Hoosier Media can begin the implementation by
deciding the development method of its application. The app may come from the software vendor,
platform provider or individual development. The company can choose any of these providers and
negotiate a contract. Thereafter, they should define a measurable outcome. The company should
measure the usefulness of the app before installing it. The number of active users, positive
feedbacks from users and hours saved can be good measurable outcomes facilitating the
mobilization project. These measures will help the company set the right expectation about the
new technology. After measuring the outcomes, the company should then set the timeline for
development, installation, configuration, and customization. Generally, they should speed up the
implementation process to avoid the delays that may negatively affect the stakeholders’
MARKETING AND INFORMATION TECHNOLOGY IMPLEMENTATION TACTICS
4
motivation. Subsequently, the organization should test the mobile app to ensure that everything is
working. The first phase of the testing should be done by a specialist developer who can identify
the bugs and provide feedback about them (Laudon & Traver, 2016). The second phase which
involves the testing of functionality, usability of the tool should be done by the company. Upon
completion of all tests the company can then launch the mobile app.
Information Technology
In regard to the implementation information technology, Hoosier Media Inc. should begin
by mapping the business process to get a visual representation of the present state of the
organization. This will help in determining how the technological updates will impact the
company’s operations. The company should then develop a business requirement document which
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