BUS475 Phoenix Hoosier Media Implementation and Communication Plan Paper Consider the following information relative to your consulting engagement for Hoos

BUS475 Phoenix Hoosier Media Implementation and Communication Plan Paper Consider the following information relative to your consulting engagement for Hoosier Media, Inc.

Marketing

Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.

Information technology

Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.

For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:

Propose marketing and information technology implementation tactics for Hoosier Media, Inc.

The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:

Identifying the information that should be communicated.
Defining the audience that should receive the communication.
Identifying the channel(s) of communication. 1
Balanced Scorecard Strategic Objectives
Laura Ashley Roberts
BUS/475
04/16/2019
Dr. Brian Duhart
2
Financial Objectives
Cost minimization
Measures
•
Targets
Engage in appropriate
Achievement of desirable
reduction general
reduction overall costs
administrative
overheads.
•
Ensure ardent costs per
unit associated with
products or service
•
Consider minimizing
costs realized in selling
of newspapers
Growth in revenue
•
•
Securing of new
Realization of a significant
customer fraternity
increment in revenue by the
Provision of inherently
corporation
new product mix to the
available patrons
Utilization of the existing
•
Assets
•
Achieve the return on
Aid in ascertaining the
investment
financial performance of the
Figuratively add the
firm
desirable economic
value
Customers Objectives
Ensuring customer satisfaction
Measures
•
Targets
Through the reviewing
To ensure that there is eminent
on the on any form of
satisfaction of the available
repeated patronage
client base through using
undertaken by
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•
clienteles on repeated
surveys to meet their ever
occasions
changing needs.
Exploit the use of
questionnaires to assist
in determining the
specifications and
requirements of
reigning customers
Commencement of acquisition
•
of new customers
Engaging in the
Secure increment in the sales
circulation of new
volume for the business.
products in the form of
the ones whose prices
are considerably low
•
Engaging the
involvement of
issuance of free
samples to induce
demand
•
Consider venturing
into new market such
as entering in online
ads as a means of
diversification
Increasing the prevailing
market share
•
Though involvement
To ensure that there is an
in offering newspaper
appropriate improvement of
products at a
the market share
reasonably low price
levels
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•
Actively engaging in
advertisement and
promotional endeavors
Internal Business Process
Measures
Targets
Objectives
Innovation Process
•
•
Involve in the
Ascertain meeting ir even
exploitation of
surpassing the needs of the
technological measures
existing customer fraternity
to meet the needs of
through aligning with their
other clientele
preferences
Production of
newspapers products
that align with the
specifications of the
existing and
anticipated patrons
Operations process
•
Guaranteeing the
Aiding in the creation of value
production of
for the products of the entity
newspapers in due
within the short term
time as and when they
timeframe
become due
•
Carrying out persistent
delivery of the
products to the
customers
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Post-sales service process
•
Preparing to offer a
The entity ought to become
listening ear to client
responsive to the complaints
complaints such as
made by customers after
release of payments
purchasing its newspapers.
affiliated to
complaints
•
Acceptance of any
newspaper returns by
clients
Learning and Growth
Measures
Targets
Objectives
Increasing the intrinsic
•
capabilities of employees
•
Opt for exposing the
Considering improving the
workforce to regular
performance of a firm through
trainings on how to
the contributory role of the
operate efficiently
existing workforce
Encouraging the
workers in categories
of teams
•
Arranging for internal
as well as external
workshops for the staff
Embracing of change
•
The business ought to
To enhance improvement in
fathom the reality of a
the performance outcome in
boom in the online
the industry by augmenting
platform thus plan on
how to tap it.
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•
Increase the
the embracing of new changes
investment input on
brought along by technology
online ads in a manner
which aligns with the
goals of the
organization.
Appropriate increasing of the
•
Exposing the
Empowering the employee
employee motivation and
workforce to periodical base to take part in the striving
engagement
training for the
of attaining the leading
purpose of gaining
objectives of the company
operational knowledge
•
Offering growthoriented platforms to
the employees thereby
empowering them on
how to come up with
new skills and
expertise towards
becoming successful in
the newspaper
industry.
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Reflection
It is emphatically accurate that Hoosier Media Inc. has the dire mandate to adopt
appropriate strategies which could enable it to experience the much-desired increment in the
performance outcomes. With regards to the objectives identified, the top management fraternity
of this business establishment has the responsibility of ascertaining the possible performance
measures which would lead to favorable targeted outcomes. From the provided information it is
amply noticeable that the revenue level of the organization has experienced considerable
dwindling by a proportion of thirty percent in the past five-year timeline. Therefore, as a
resultant reaction towards the same, the business should consider integrating revenue growthoriented strategies which would ultimately drive the agenda of improving the financial
performance of the company as it seeks to reinstate its financial health (Akter et al., 2016).
Consequently, as the trends within the newspaper industry seem to align towards
becoming internet based, it is essential for the management team at Hoosier Media Inc. to
consider embracing the looming change prospects. As a result, it is relatively vital for the
organization to adopt measures which would ensure that it eliminates potential overheads which
it is incurring in its methodologies meant to aid meeting overall administrative sales outcome of
newspapers. Thus the firm needs to become innovational and exploit the opportunities presented
by the technological function in the form of internet whereby it could expound more to take
advantage of the online ads platform by increasing the investment ration unto it hence making it
generate significant revenue to the firm.
When contemplating the attribute to enable it to strengthen its performance equation, the
internal facets pops up. In this criterion, the organization’s top management should strive to
ascertain that its leading assets regain their economic-oriented value. For instance, the employees
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who are human resources should experience optimal motivation, and their interests become
satisfied as per the prerequisites of their prevailing demands (Akter et al., 2016). Often, these
may be in the form of exposing them to ardent training such as workshops alongside seminars
which in the short or long run contribute to them acquiring of necessary expertise, skills, and
knowledge which could eventually be significant in boosting the entity from its dismal
performance.
In another stance, the management of Hoosier Media Inc. should fathom the trending
changes within the specifications of the consumer guild by understanding that the demographic
composition needs timely deliveries, and at the same time, align their preferences to quality
products. Thus there is the necessity of the firm to shape its leading operational procedures to
meet such preferences availed by the patrons. It is further essential to note that this mediacentered business should contemplate amalgamating its functional dynamics with the trending
techno-savvy mechanisms in a feasible manner which would pave the way for it always to be
ahead of its existing competitors.
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References
Akter, S., Wamba, S. F., Gunasekaran, A., Dubey, R., & Childe, S. J. (2016). How to improve
firm performance using big data analytics capability and business strategy
alignment?. International Journal of Production Economics, 182, 113-131.
1
Internal and External Environmental Analysis
Laura Ashley Roberts
BUS/475
04/08/19
Dr. Brian Duhart
2
Internal and External Environmental Analysis
The success and sustainability of any business largely depend on a clear understanding of
the external and internal factors that influence the business operations. This paper examines the
external and internal factors that affects Hoosier Media Inc., a newspaper printing company. The
external and internal environment involves various factors including the legal and economic
factors as well as the regulatory forces and the industry trends. Notably, the newspaper industry
has been on its declines majorly following the increased technological advancements and
enlightenment of the people as well as the viability and cost effectiveness of the internet
resources. In light of this, it is important for any business to determine the influence of these
external factors for the sustainability of the business. Because of the internet and other
technological tools, the newspaper companies have had challenging times especially because of
the decline in the subscription and circulation revenues. As such, Hoosier Media Inc. need to
formulate better strategies for growth of the business.
Economic, Legal and regulatory forces and trends
Different sectors experience varying challenges. However, the economic factors
somewhat affect the business in almost similar way. Following the economic downtimes, the
media sector is experiencing a sharp decline in its revenue generation following the low
circulation and subscription revenues. One of the major economic factor that affect the media
sector is unemployment. In many countries, unemployment rate is high. For example, in the
United States, the rate of unemployment has remained high despite some efforts to reduce the
rate. With these high rates, media businesses experience hard times because many people run to
internet rather than buying the newspapers. Unemployment leads to variation in interest rates that
further affect the businesses.
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Even though the media sector enjoy freedom in many countries especially the developed
countries some of the government regulations and policies influence the operations of the
business (Karimi & Walter, 2016). Hoosier Media Inc. need to ensure the compliance with the
government regulations. The trends in the media sector demonstrates a sharp decline in
circulation and subscription revenue generation. In fact, many businesses are opting
reconstruction including mergers and filing of bankruptcy.
Organizational adaptation to change
It is notable that change is inevitable in the business world. Trends in the market and
different sectors influence the business operations.as such, businesses must develop strategies to
adapt to the changes in the business environment (Menguc, Auh & Ozanne, 2010). The
sustainability of any business highly depends on its adaptability to change. Firstly, business must
employ creativity and innovation towards developing strategies for the adaptability to change. It
is also important to note that the current trends in the media sector shows the increase in the
internet use. From this perspective, adapting to change requires Hoosier media Inc. to leverage
on technology by incorporating various technological strategies as the world is becoming
technological each day.
Primary Internal organizational factors
Internal factors are the fundamental elements that drive the success of the business.
Among the internal factors that affect the organization is the organizational culture. It is notable
that each business must demonstrate the culture including the employee behaviors that would
propel the business. Failure to develop good culture or inability to strictly adhere to the culture
leads to the failure of the business. Another internal consideration is the management of the
company. Oftentimes, the company’s management influence the implementation of the
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organizational strategies as well as the normal operations of the business. For instance, Hoosier
Media Inc. may lack good and effective management thus declining business. Decision making
in the business influence the business. Besides the management, the motivation and employee
satisfaction determine the success of the business (Menguc, Auh & Ozanne, 2010). Hoosier
Media Inc. needs to ensure that the employees’ satisfaction is evident to permit improved
performance and productivity. Another critical factor that influence the business is the business
funding and other resources. Lack of adequate financing, human resources among other
resources affect the business.
External organization considerations
Competition is the commonest external consideration that affects the business. From this
lens, Hoosier Media Inc. must examine its pricing among other marketing strategies to ensure
success. The economic factors are also external factors that have great impacts to the success of
the company. In the modern days, evaluation of the economic trends is critical for business
survival and adaptability in the market. Government policies and political temperatures highly
determine the business’ success (Menguc, Auh & Ozanne, 2010). The latter shows that Hoosier
Media Inc. must thoroughly examine the politics and the government policies that may affect the
operations of the business. Finally, the suppliers and customers of any business are key
stakeholders of the business and influence the direction of the business. As such, the company
must determine the relationship with the customers and its suppliers.
Issues and opportunities
From the above analysis it is apparent that Hoosier Media Inc. faces a major business
blow because of the decline on the circulation and the subscription revenues. However, the
business can engage in the technology and improve the business. In the contemporary world, it is
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important to leverage on technology. With the declining market in the newspaper industry,
engaging technological subscriptions as well as electronic business would help the industry
recover. Another issue affecting Hoosier media is the increased levels of unemployment forcing
people to run away from purchasing the newspapers. Hoosier Media need to establish new
market for the low-income earners by printing cheaper newspapers or segmenting its market
(Menguc, Auh & Ozanne, 2010). Another issue is the management and marketing. Hoosier
Media need to align its business strategy with the marketing strategy for survival, adaptability,
sustainability and growth.
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References
Karimi, J., & Walter, Z. (2016). Corporate entrepreneurship, disruptive business model
innovation adoption, and its performance: the case of the newspaper industry. Long
Range Planning, 49(3), 342-360.
Menguc, B., Auh, S., & Ozanne, L. (2010). The interactive effect of internal and external factors
on a proactive environmental strategy and its influence on a firm’s performance. Journal
of Business Ethics, 94(2), 279-298.

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