CSS145 USM American Express Marketing And Customer Service Analysis Submit a paragraph (3 to 5 sentences) per question (3 paragraphs total), The total word

CSS145 USM American Express Marketing And Customer Service Analysis Submit a paragraph (3 to 5 sentences) per question (3 paragraphs total), The total word is 600-700. CSS145 Case Studies in Customer Service: Project 4
Case Study: American Express
Project Description:
Read about American Express on pages 135-136 of your textbook and also online:
https://about.americanexpress.com/?inav=footer_about_american_express
Answer the following questions:
1) What are your first impressions of American Express? Why are they so popular?
2) Choose one of the cause marketing campaigns listed in your text and research online. What are
your impressions of the campaign? How does such a campaign provide customer service?
3) Shop Small for 2X Rewards program was designed to encourage shoppers to patronize small
businesses instead of corporations. Is this a good strategy for American Express or for small
businesses or for customers? Why? Do you see a downside to the strategy? Is this type of
campaign a form of customer service? Explain your reasons.
Submit a paragraph (3 to 5 sentences in your own words) per question (3 paragraphs total) to the
Project 4 Dropbox folder on D2L.

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