HSA505 Strayer University Segment by Segment Invasion Plan Assignment Please respond to the following: Marketing Segment,Perceptual Map, Product Ladder, an

HSA505 Strayer University Segment by Segment Invasion Plan Assignment Please respond to the following: Marketing Segment,Perceptual Map, Product Ladder, and Hierarchy of Needs
Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization. Running Head: APPLIED RESEARCH PROJECT
GM599: Applied Research Project
Kevin Moseley
GM 599
Dr. McCoy
4/30/19
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APPLIED RESEARCH PROJECT
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Implementing Effective Leadership in an organization
Introduction
Effective leadership entails the utilization of servant eldership skills to manage all
employees and utilize their maximum skills, competence, knowledge, and experience to achieve
maximum productivity in an organization. However, this has never been the ace for all
organization, with some organizations being victims of ineffective leadership (Chiniara &
Bentein, 2016). The purpose of this applied research project paper is to address the lack of
effective leadership at General Electric Company which lead to low performance and reduced
productivity among the employees.
The paper will provide the general statement of the problem relating to the lack of
effective leadership at Cleveland Clinic and then provide a brief description of the intended
audience who may find this applied research project useful. The paper will then evaluate the
need for effective leadership in an organization and give an interpretation of its value to the
target audience (Chiniara & Bentein, 2016). Finally, the applied research project will provide a
summary of the key issues highlighted in the paper with respect to the lack of effective
leadership at General Electric Company. Using this chronological order, this applied research
project will advance understanding of causes, impacts and how to mitigate the problem of lack of
effective leadership at Cleveland Clinic.
Statement of Problem
Cleveland Clinic has for a long time been associated with effective leadership which has
facilitated its growth and development into a world-class health facility. However, this legacy
did not last for long once its senior management was overhauled and new faces took over the
leadership of the organization (Chiniara & Bentein, 2016). The new leadership faced many
challenges in leadership and coordination of the staff, leading to a depression work environment
APPLIED RESEARCH PROJECT
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for the staff and patients. In addition, there was no coordination and collaboration between the
healthcare staff and departments at the hospital to achieve a quality patient outcome. In essence,
the major problem at the facility was the lack of effective leadership to bring sanity,
coordination, control, management, and monitoring of service delivery across the hospital care
continuum.
Across the hospital operations, service delivery and workflow process, there was lack of
coordination of activities and process at the healthcare organization causing more
disorganizations, ineffective workflow process, delayed service delivery, poor quality of services
offered, and poor patient outcome (Chiniara & Bentein, 2016). Most of the employees in the
healthcare organization were greatly demoralized and lacked the motivation to deliver to their
maximum potential. Instead, the patients were greatly frustrated and dissatisfied with the quality
of healthcare and overall medicals service delivery at the facility.
With time, a place that was once known for world-class healthcare services lost its
reputation among patients, leading to reduced patients acuity, revenue, and general profitability.
The place then turned to form a healing avenue to a very toxic place where healthcare staff never
cared for the wellbeing of the patient who came to the facility to seek medication (Spears &
Lawrence, 2016). The senior executives of the hospital who were responsible for enhancing
quality service failed to create a conducive environment for the staff to provide quality
healthcare serves and the patients to receive satisfactory and patient-centered medication.
Intended Audience
The issue of ineffective leadership at Cleveland Clinic is an issue that is not unique to the
facility. Therefore, no healthcare facility is immune to such challenges, meaning that there is a
possibility of the problem being replicated in another organization. In order to address such
APPLIED RESEARCH PROJECT
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issues with proactive strategies and measures patients, their relatives, healthcare professional,
caregivers, policymakers, government agencies, students in colleges of health sciences, and
healthcare payers would find this applied research project useful (Sipe & Frick, 2015). It is no
doubt that the lack of effective leadership at Cleveland Clinic lead to poor quality service
delivery and poor quality patient outcome.
These symptoms of ineffective leadership had a direct effect on the needs and satisfaction
of patients and their families. In addition, other healthcare stakeholders were equally impacted
by the ineffective leadership, though in an indirect manner through increased cost of care,
increased readmission rates, long ques at the consultation rooms, longer patient waiting hours,
and even some patients leaving the facility without seeing a doctor (Chiniara & Bentein, 2016).
The bottom line of the problem was the disruption of the entire health system at the facility,
making it a very sensitive issue of interests for all healthcare stakeholders.
Value to the Audience
With the nature of sensitivity in the problem of lack of effective leadership at Cleveland
Clinic, there is no doubt that research on the topic will be of value to the audience identified
above. To begin with, this applied research project will evaluate the causes, the impacts, and
possible solution to the problem at the hospital (Seto & Sarros, 2016). A careful evaluation of the
underlying issues in this problem will advance a greater understanding of the organizational
problem. In essence, the project will provide alternative ways of improving the patient’s
satisfaction and improving the workflow process at the facility.
This applied research project will also suggest ways through which Cleveland Clinic may
emulate the servant leadership approach to prioritize the needs of the staff, other healthcare
stakeholders, the patients, and their families. It is anticipated that the full implementation of the
APPLIED RESEARCH PROJECT
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servant leadership approach will automatically create a positive impact in Cleveland Clinic and
the entire health care industry (Sipe & Frick, 2015). By proposing that Cleveland Clinic starts
implementing a servant leadership approach in leading the staff at the healthcare facility, this
research paper is of relevance to the audience because its purposes to provide a solution to the
ineffective leadership problem to enhance quality service in the health care industry.
The project is of value to the audience because it prioritizes quality service as the major
solution to the problem facing Cleveland Clinic which is not unique to the healthcare
organizations but can easily be replicated in other organizations. It also outlines the most
effective way of improving customer satisfaction, loyalty, interests, and trust of the target
customer to the healthcare organization (Seto & Sarros, 2016). Thus, the audience will find value
in relying on the finding of this research to understand the expectations, demand, needs, and
interests of their clients and then align their leadership approaches towards achieving this
objective.
The audience will find value in the servant leadership approach because it will help the
leaders to create a conducive work environment and atmosphere for the treatment of patients
(Sipe & Frick, 2015). Applying the finding of this research project will thus help the audience to
achieve transformation in their leadership style and eliminate any instance of lack of motivation
among the hospital staff and enhance the patient-staff relationship. In the long run, the audience
will be in a position to create a warm, welcoming, caring environment that promotes quality care
provision and quality patients’ outcome.
Summary
Cleveland Clinic was once a beacon of hope and a world-class center of excellent
healthcare service provision. However, the organization of its senior executive leadership caused
APPLIED RESEARCH PROJECT
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ripples in the leadership style of the institution, creating more confusion at the staff level,
workflow process, and overall operations at the facility (Seto & Sarros, 2016). The applied
research project has provided a greater understanding of the organizational problem by
evaluating the symptoms that lead to the problems, the effects of the problem, and the possible
ways of solving the problems in future. Based on the finding, the audience may find this research
useful and learn a lesson on how best to apply servant leadership to improve efficiency and
effectiveness in service delivery in any organization.
This project, therefore, concludes that servant leadership is an effective leadership style
that would lead to quality service provision and customer satisfaction, thus increasing the level
of trust and loyalty of the customers to an organization (Spears & Lawrence, 2016). In addition,
the organization may use servant leadership to motivate its staff to deliver their maximum
potential, thus leveraging its competitive advantage in the market. The healthcare organization
should, therefore, rely on this leadership style to solve its daily challenges and problems so as to
region its competitive advantage in the market.
APPLIED RESEARCH PROJECT
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References
Spears, L. C., & Lawrence, M. (Eds.). (2016). Practicing servant-leadership: Succeeding
through trust, bravery, and forgiveness. John Wiley & Sons.
Seto, S., & Sarros, J. C. (2016). Servant Leadership Influence on Trust and Quality Relationship
in Organizational Settings. International Leadership Journal, 8(3).
Sipe, J. W., & Frick, D. M. (2015). Seven pillars of servant leadership: Practicing the wisdom of
leading by serving. Paulist Press.
Chiniara, M., & Bentein, K. (2016). Linking servant leadership to individual performance:
Differentiating the mediating role of autonomy, competence and relatedness need
satisfaction. The Leadership Quarterly, 27(1), 124-141.
Unit 2 Assignment
Details and Rubric
Applied Research Project — Meta-Analysis Methodology
View an introduction and summary of this Assignment.
You have finished the first part of your applied research project. The next step in your Project is to demonstrate
the qualitative research methodology that is appropriate to investigate the problem. Imagine yourself as a
researcher who will apply a qualitative meta-analysis methodology. This methodology will allow you, as the
researcher, to gather and analyze relevant and credible data from the existing body of peer-reviewed literature.
The knowledge gained from existing studies will support your own investigation of the problem. Existing
knowledge is vast, and it is likely that your investigative approach may be different from other researchers.
Different approaches are okay, but thinking critically with depth and breadth of thought is paramount to
showing the reader that you are advancing greater understanding. Remember, this component of your applied
research project is the demonstration of your ability to understand and apply a methodological research
approach. This is a management best practice that allows you to address organizational problems and
implement solutions for effective change. This section of your Project involves the systematic process that will
guide you to exploration and discovery through the greater body of management literature. Please follow the
guidelines located in the grading rubric. It is important to remember that this is a growing document, and that
other research components will be added in each unit going forward.
The construction and development of your applied research project in GM599 is ongoing. It began in Unit 1
and will continue to expand and improve through Unit 6. Moving forward in each unit, you will be adding new
sub-heading sections to expand the research process. At the same time, you will be responding to comments
and critiques from your professor in order to make improvements to past sections.
Step 1: Prepare by studying the Reading assigned to this unit. Practice specific research concepts by
engaging in unit discussions.
Step 2: Design your applied research project in the following manner.
Title Page: Develop a unique title for the paper that captures the essence of the problem that is under
investigation.
Sub-Heading Sections
 Introduction
 Statement of the Problem
 Intended Audience
 Value to the Audience
 Meta-Analysis Methodology
 Summary Reference Page
Reference Page
Use the Library and ABI/INFORM Collection.
As you take next steps in constructing your applied research project, please use this Library service to assist
and support your capstone research project. The ABI/INFORM Collection is a useful library tool. View this
Unit 2 Assignment
video on the ABI/INFORM Collection. Here is the script.
Directions for Submitting Your Assignment
Before you submit this Unit 2 Assignment, save your work on your computer and on an external drive. Make
sure your Project is in the proper format (Word, Excel, and PowerPoint).
Submit the meta-analysis methodology component to the Unit 2 Assignment Dropbox.
GM599: Applied Research Project — Meta-Analysis Methodology
Item criteria
Areas to be evaluated
Points
Possible
Title Page
Created a unique title for the paper that captures the essence of the organizational
problem.
2
Introduction
 Described the objective or purpose in writing your applied research project.
 Informed the reader on the logical flow of your paper.
 Set the stage in how this applied research project will advance understanding of
the investigation of a real-world organizational problem.
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Statement of the Problem
 Stated the nature of the problem clearly and succinctly.
 Generalized the problem that is common in a wide range of organizational
settings. Assessed the distinction between symptoms/issues and what is truly
the underlying problem.
 Convinced the reader of your paper on the development of a formal and
comprehensive plan to advance the applied research project.
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Intended audience
 Identified and described what person or group would be interested, receptive,
and motivated in reading the applied research project.
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Value to the Audience
 Informed the reader how the applied research project will advance greater
understanding of the organizational problem. Identified and described key
lessons the reader of this paper can take away.
5
Meta-Analysis Methodology
 Described the value of using a meta-analysis research approach.
 Identified features and benefits of meta-analysis.
 Described specific elements that a qualitative approach can achieve (insights
from “Applied Organizational Research: Arguments for a Holistic Ontological
Approach” article, pp. 1–15).
 Assessed how a systematic methodology procedure defines a scope of the
project to achieve desired outcomes.
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Summary
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Points
Earned
Unit 2 Assignment




Summarized key points.
Connected back to the nature of the problem and convinced the reader that the
investigation of the problem is moving forward.
Described how an iterative approach advances project improvements.
Identified the components coming up in the next steps in the research process.
Reference Page
 Cite relevant course reading sources.
 Cite at least two other peer-reviewed journal articles outside your course
materials that support the investigation of the problem.
 Include citation and reference page per APA 6th edition.
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Paper Length: Writing the meta-analysis methodology section will add 2 pages (600
words), double spaced, not including the title page and reference page.
4
Writing Style: Appearance, spelling, grammar, originality, organization, clarity, and
APA 6th edition format and style.
20
LATE Paper Deduction
-X
Total Points
100

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