Media to Target Working Mom for Boxed Website Essay REQUIREMENT: YOU MUST USE market research tool (Such as, Simmon, MRI studies, Lifestyle studies for inc
Media to Target Working Mom for Boxed Website Essay REQUIREMENT:
YOU MUST USE market research tool (Such as, Simmon, MRI studies, Lifestyle studies for incentive,..) to search the information and write a small essay about 2-3 pages ( including the data) to answer the question
WHAT IS THE BEST MEDIA TO REACH WORKING MOM(the target customer)?
About Boxed:
The website of Boxed: https://www.boxed.com/
Official Boxed Brief :http://www.marketingedge.org/sites/default/files/pdf/Official%20Boxed%20Brief%20-%20Final.pdf
CNBC Interviews Boxed CEO: http://findyouredge.marketingedge.org/students/marketing-programs/collegiate-echo
I attached a report/survey results so you can see if you want to use it or not ( I think it can be helpful) Statista Survey Online-Shopping in the U.S. 2018
Method
Source
Online Survey
Statista Survey
Survey name
Statista Survey Online-Shopping in the
U.S. 2018
Statista
Cint
USA
Published by
Panel provider
Region
992
18 years and older
U.S. online population
13. – 20. September 2018
October 18
Statista
Léonie Brandt
Number of respondents
Age of respondents
Type of respondents
Survey time period
Publication
Contact
l.brandt@statista.com
Johannes-Brahms-Platz 1
20355 Hamburg, Germany
Respondents
992
896
all respondents
respondents who use social networks
812
respondents who have bought
something from amazon.com during
the last 12 months
respondents who are prefering to buy
products of at least one of the listed
categoriees online
782
666
respondents who use social networks
and follow online shop accounts
579
respondents who buy clothing, shoes &
accessories online
respondents who have bought
something from walmart.com during
the last 12 months
respondents who order products from
abroad at least once a year
respondents who buy electronic
devices online
respondents who usually pay by online
payments when shopping online
435
429
427
386
269
268
225
188
166
130
114
110
90
88
81
77
74
63
56
54
44
41
37
32
respondents who buy groceries &
beverages online
respondents who buy s products and
medication online
respondents who have bought
something from target.com during the
last 12 months
respondents who have bought
something from bestbuy.com during
the last 12 months
respondents who have bought
something from kohls.com during the
last 12 months
respondents who have bought
something from homedepot.com
during the last 12 months
respondents who have bought
something from macys.com during the
last 12 months
respondents who have bought
something from jcpenney.com during
the last 12 months
respondents who have bought
something from chewy.com during the
last 12 months
respondents who have bought
something from lowes.com during the
last 12 months
respondents who have bought
something from wish.com during the
last 12 months
respondents who have bought
something from apple.com during the
last 12 months
respondents who have bought
something from wayfair.com during the
last 12 months
respondents who have bought
something from costco.com during the
last 12 months
respondents who have bought
something from cvs.com during the
last 12 months
respondents who have bought
something from victoriassecret.com
during the last 12 months
respondents who have bought
something from staples.com during the
last 12 months
respondents who have bought
something from gap.com during the
last 12 months
respondents who have bought
something from sears.com during the
last 12 months
respondents who have bought
something from zulily.com during the
last 12 months
31
29
28
26
18
13
respondents who have bought
something from newegg.com during
the last 12 months
respondents who have bought
something from aliexpress.com during
the last 12 months
respondents who have bought
something from qvc.com during the
last 12 months
respondents who have bought
something from kroger.com during the
last 12 months
respondents who have bought
something from dell.com during the
last 12 months
respondents who have bought
something from safeway.com during
the last 12 months
U.S. 2018
Link
Usage and Frequency
Table: ‘v0106_usagefreq_wherebuyA’
Table: ‘v0106_usagefreq_wherebuyA1_1_1’
Table: ‘v0106_usagefreq_wherebuyA2_1_1’
Table: ‘v0106_usagefreq_wherebuyA3_1_1’
Table: ‘v0106_usagefreq_wherebuyA4_1_1’
Grid Table: ‘v0106_usagefreq_wherebuyA1_1_1’ & ‘v0106_usagefreq_wherebuyA2_1_1’ & ‘v0106_usagefreq_wherebuyA3_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA1_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA2_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA3_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA4_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA5_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA6_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA7_1_1’
Table: ‘v0304_searchbe_diffonlineofflineA8_1_1’
Table: ‘v0304_searchbe_diffonlineofflineAGroup’
Device
Table: ‘v0201_channel_devicesA1_1_1’
Table: ‘v0201_channel_devicesA2_1_1’
Table: ‘v0201_channel_devicesA3_1_1’
Table: ‘v0201_channel_devicesA4_1_1’
Table: ‘v0201_channel_devicesA5_1_1’
Search behaviour
Table: ‘v0301_searchbe’
Table: ‘v0302_searchbe_order_sp’
Table: ‘v0302_searchbe_order_ino’
Table: ‘v0302_searchbe_order_ins’
Table: ‘v0302_searchbe_order_cs’
Table: ‘v0302_searchbe_order_co’
Table: ‘v0302_searchbe_order_oc’
Table: ‘v0302_searchbe_order_sc’
Table: ‘v0302_searchbe_orderA1’
Table: ‘v0302_searchbe_orderA2’
Table: ‘v0302_searchbe_orderA3’
Table: ‘v0302_searchbe_orderA4’
Table: ‘v0302_searchbe_orderA5’
Table: ‘v0302_searchbe_orderA6’
Table: ‘v0302_searchbe_orderA7’
Expenses
Table: ‘v0401_spending_food’
Table: ‘v0402_spending_devices’
Table: ‘v0403_spending_clothes’
Table: ‘v0404_spending_drugs’
Table: ‘v0405_spending_aveorderfoodA1_cat’
Table: ‘v0405_spending_aveorderfoodA2_cat’
Table: ‘v0406_spending_aveorderdevicesA1_cat’
Table: ‘v0406_spending_aveorderdevicesA2_cat’
Table: ‘v0407_spending_averoderclothesA1_cat’
Table: ‘v0407_spending_averoderclothesA2_cat’
Table: ‘v0408_spending_aveorderdrugsA1_cat’
Table: ‘v0408_spending_aveorderdrugsA2_cat’
Table: ‘v0409_spending_diffprice’
Payment Options
Table: ‘v0501_payment’
Table: ‘v0502_payment_preference’
Table: ‘v0503_payment’
Table: ‘v0504_payment’
Table: ‘v0505_payment_checkoptions’
Table: ‘v0506_payment_financing’
Shops and Brands
Table: ‘v0601_shops’
Table: ‘v0602_shops’
Table: ‘v0603_shops’
Table: ‘v0604_shops_quantityA1_1_1’
Table: ‘v0604_shops_quantityA2_1_1’
Table: ‘v0604_shops_quantityA3_1_1’
Table: ‘v0604_shops_quantityA4_1_1’
Table: ‘v0604_shops_quantityA5_1_1’
Table: ‘v0604_shops_quantityA6_1_1’
Table: ‘v0604_shops_quantityA7_1_1’
Table: ‘v0604_shops_quantityA8_1_1’
Table: ‘v0604_shops_quantityA9_1_1’
Table: ‘v0604_shops_quantityA10_1_1’
Table: ‘v0604_shops_quantityA11_1_1’
Table: ‘v0604_shops_quantityA12_1_1’
Table: ‘v0604_shops_quantityA13_1_1’
Table: ‘v0604_shops_quantityA14_1_1’
Table: ‘v0604_shops_quantityA15_1_1’
Table: ‘v0604_shops_quantityA16_1_1’
Table: ‘v0604_shops_quantityA17_1_1’
Table: ‘v0604_shops_quantityA18_1_1’
Table: ‘v0604_shops_quantityA19_1_1’
Table: ‘v0604_shops_quantityA20_1_1’
Table: ‘v0604_shops_quantityA21_1_1’
Table: ‘v0604_shops_quantityA22_1_1’
Table: ‘v0604_shops_quantityA23_1_1’
Table: ‘v0604_shops_quantityA24_1_1’
Table: ‘v0604_shops_quantityA25_1_1’
Table: ‘v0604_shops_quantityA26_1_1’
Table: ‘v0604_shops_quantityA27_1_1’
Table: ‘v0605_shops’
Table: ‘v0606_shops’
Layout and percpetion
Table: ‘v0701_layout’
Table: ‘v0702_layout’
Table: ‘v0703_layout’
Table: ‘v0704_layout’
Table: ‘v0705_layout’
Table: ‘v0706_layout’
Social Media Shopping
Table: ‘v0802_sm’
Table: ‘v0801_sm’
Table: ‘v0803_sm_buyitnow’
Account
Table: ‘v0901_account’
Table: ‘v0902_account’
Table: ‘v0903_account’
Shipping
Table: ‘v1001_shipping’
Table: ‘v1002_shipping_fast’
Table: ‘v1003_shipping’
Table: ‘v1004_shipping_maximumcost’
Table: ‘v1005_shipping’
Table: ‘v1006_shipping_foreigncountries’
Table: ‘v1007_shipping’
Table: ‘v1008_shipping’
Table: ‘v1009_shipping’
Table: ‘v1010_shipping_companieschoice’
Table: ‘v1011_shipping_companiepreference’
Returns and Problems
Table: ‘v1101_returns’
Table: ‘v1102_returns’
Table: ‘v1103_returns_checkconditions’
Table: ‘v1104_returns_quantfoodA1_cat’
Table: ‘v1105_returns_quantdevicesA1_cat’
Table: ‘v1106_returns_quantclothesA1_cat’
Table: ‘v1107_returns_quantdrugsA1_cat’
Table: ‘v1108_returns’
Attitudes
Table: ‘v1201_attitudes’
Table: ‘v1202_attitudes’
Table: ‘v1203_attitudes’
Demographics
Table: ‘demo_gender’
Table: ‘demo_agegroups’
Table: ‘demo_agegroups2’
Table: ‘demo_agecat’
Table: ‘demo_language’
Table: ‘demo_ethnicityusa’
Table: ‘demo_hispanic’
Table: ‘demo_educationusa’
Table: ‘demo_maritalstatus’
Table: ‘demo_occupation’
Table: ‘demo_householdsize’
Table: ‘demo_children’
Table: ‘demo_communitysize’
Table: ‘demo_communitytype’
Table: ‘demo_regionusa’
Table: ‘demo_incomeusa’
Variable(s)
Where would you prefer to buy the following products? Choice: Online’
Where would you prefer to buy the following products? / groceries & beverages’
Where would you prefer to buy the following products? / clothing, shoes & accessories’
Where would you prefer to buy the following products? / electronic devices’
Where would you prefer to buy the following products? / medication and drugstore articles’
Where would you prefer to buy the following products? / groceries & beverages’ & ‘Where would you prefer to buy the following p
Select which statements are more likely to apply to either your online or offline shopping habits? / I deliberately search for produc
Select which statements are more likely to apply to either your online or offline shopping habits? / I search for (product) informatio
Select which statements are more likely to apply to either your online or offline shopping habits? / I seek advice’
Select which statements are more likely to apply to either your online or offline shopping habits? / I exclusively buy the product I’v
Select which statements are more likely to apply to either your online or offline shopping habits? / I tend to buy products that I did
Select which statements are more likely to apply to either your online or offline shopping habits? / I compare offers’
Select which statements are more likely to apply to either your online or offline shopping habits? / I compare prices’
Select which statements are more likely to apply to either your online or offline shopping habits? / I seek inspiration’
Select which statements are more likely to apply to either your online or offline shopping habits? / Choice: Online’
Which devices do you use for online shopping? / desktop PC’
Which devices do you use for online shopping? / laptop’
Which devices do you use for online shopping? / smart speakers (e.g. Amazon Echo)’
Which devices do you use for online shopping? / smartphone’
Which devices do you use for online shopping? / tablet’
In which of the following situations do you usually shop online?
[decide on a specific product] Think about your usual routine when shopping for a product online, please put the following steps in
[get information online] Think about your usual routine when shopping for a product online, please put the following steps in orde
[get information in the store] Think about your usual routine when shopping for a product online, please put the following steps in
[compare prices/providers in the store] Think about your usual routine when shopping for a product online, please put the followin
[compare prices online] Think about your usual routine when shopping for a product online, please put the following steps in orde
[online completion of purchase] Think about your usual routine when shopping for a product online, please put the following steps
[completion of the purchase in the store] Think about your usual routine when shopping for a product online, please put the follow
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this …, etc.).
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start wit
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this …, etc.).
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start wit
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start wit
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this Start wit
Think about your usual routine when shopping for a product online, please put the following steps in order to reflect this. Start wit
How much on average do you usually spend per month on online shopping for groceries and beverages?’
How much on average do you usually spend per month on online shopping for electronic devices?’
How much on average do you usually spend per month on online shopping for clothing, shoes & accessories?’
How much on average do you usually spend per month on online shopping for medication and drugstore articles?’
When you shop for groceries and beverages online, what does an average order contain? If you’re not sure, please estimate. / Num
When you shop for groceries and beverages online, what does an average order contain? If you’re not sure, please estimate. / Pric
When you shop for electronic devices online, what does an average order contain? If you’re not sure, please estimate. / Number o
When you shop for electronic devices online, what does an average order contain? If you’re not sure, please estimate. / Price for e
When you shop for clothing, shoes & accessories online, what does an average order contain? If you’re not sure, please estimate. /
When you shop for clothing, shoes & accessories online, what does an average order contain? If you’re not sure, please estimate. /
When you shop for medication and drugstore articles online, what does an average order contain? If you’re not sure, please estima
When you shop for medication and drugstore articles online, what does an average order contain? If you’re not sure, please estima
Which price difference do you expect when you shop online rather than in a store?’
How do you usually pay when you shop online?
Which payment option do you prefer for online purchases?’
Which online payment services have you used in the past 12 months?
Which criteria are important to you in the choice of a payment option?
When do you usually check which payment options an online shop offers?’
Have you ever used a special financing offer from an online shop, e.g. paying by installments?’
Which characteristics are important to you in an online shop?
Which of the following online shops have you visited in the last 12 months?
Which of the following online shops have you bought something from in the last 12 months?
How often do you buy in the following online shops? If you’re not sure, please estimate. / aliexpress.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / amazon.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / apple.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / bestbuy.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / chewy.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / costco.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / cvs.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / dell.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / homedepot.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / jcpenney.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / kohls.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / kroger.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / lowes.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / macys.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / newegg.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / gap.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / qvc.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / safeway.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / sears.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / staples.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / target.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / victoriassecret.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / walgreens.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / walmart.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / wayfair.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / wish.com’
How often do you buy in the following online shops? If you’re not sure, please estimate. / zulily.com’
How do you find out about new online shops which are still unknown to you?
What makes an online shop trustworthy for you?
Which of the following statements do you agree with?
Which of the following design characteristics are important to you in an online shop?
How should groceries and beverages be presented in an online shop for you to find them attractive?
How should electronic devices be presented in an online shop for you to find them appealing?
How should clothing, shoes and accessories be presented in an online shop for you to find them attractive?
How should medication and drugstore articles be presented in an online shop for you to find them attractive?
For what reasons do you follow online shop accounts?
Which social networks do you use?
Do you use the direct-purchase option when you find an interesting product on social media?’
What advantages do you think does a personal account with an online shop have?
What disadvantages do you see in having a personal account with an online shop?
With which of the following online shops do you have a client account?
Which of the following statements regarding the shipping of online orders do you agree with?
How important in general is a quick delivery of an online order to you?’
Regarding which products is a quick delivery important to you?
How much in total are you prepared to pay for the delivery of an order inside the USA? Regarding insured shipment, no forwarder.
Which of the following services by delivery service providers have you already used?
How often do you order products from abroad?’
What sort of experience have you had with the delivery of products ordered online from abroad?
Which of the following logistics/delivery companies do you know?
Which company usually delivers your online orders?
How important is it to you to be able to choose from different delivery providers?’
Which is your favorite delivery company?’
For what reasons do you cancel an online shopping process?
For what reasons do you return an article that you have ordered online?
When do you usually check the return policies of an online shop?’
How many in percent of your online orders of groceries and beverages do you return?We are referring to the number of deliveries
How many in percent of your online orders of electronic devices do you return?We are referring to the number of deliveries, no m
How many in percent of your online orders of clothing, shoes & accessories do you return?We are referring to the number of deliv
How many in percent of your online orders of medication and drugstore articles do you return?We are referring to the number of
Have you ever ordered products and knew that you would return several of them?
Do you use review portals when you shop online?Please choose all that apply. / I …
Which advantages do you see in online shopping compared to offline shopping at stores?
Please think back. How has your online shopping behavior changed in the past 3 years?
What is your gender?’
Age (detailed)’
Age’
Age, categorial’
What is your primary language?’
Which race / ethnicity best …
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