American Career College Los Angeles Team Preparation and Plan Case Presentation hi i need help with this assigment. please let me know if you can do it thi

American Career College Los Angeles Team Preparation and Plan Case Presentation hi i need help with this assigment. please let me know if you can do it this is all the informtion i have regarding this project its been attached . the case study its going to be about theme park. the picuture of article its been attached as well. thank you 1
CASE ANALYSIS
Graded Assignment
– Revenue Managment
Required Deliverables:






Practice Case Involvement
Attendance at Team Meetings
Participation in Update Meetings with Professor
Team Case Analysis – Update One
Team Progress Report – Update Two
Case Presentation
TEAM CASE ANALYSIS
UPDATE ONE
OVERVIEW
Date Scheduled:
Case Name:
Team Member Names:
TEAM PREPARATION AND PLAN
Outline work completed to date to include group and individual contributions, process and logistics,
key issues and decisions, and deliverables
TOWS
Attach completed TOWS matrix for the group
KEY ISSUES
Identify 4-5 major issues facing the case. Discuss each of these during update to narrow to 1-3 major
issues that will guide the case idea generation.
MARKET SEGMENTS
Align market segments with key issues. Discuss each of these during the update and narrow to 1-3
markets that will be researched and targeted.
TEAM PROGESS REPORT
UPDATE TWO
OVERVIEW
Date Scheduled:
Case Name:
Team Member Names:
TEAM PREPARATION AND PLAN
Outline work completed to date to include group and individual contributions, process and logistics,
key issues and decisions, and deliverables
TOOLS AND TECHNIQUES
Attach any completed tools like idea funnels and prioritization matrices
RESEARCH
Outline sources and findings about customers. Describe use of text, class and outside research.
STRATEGIES AND TACTICS
Discuss major and minor ideas and how they will be supported.
DRAFT PRESENTATION
Attach any draft presentation for feedback
Team Updates Schedule:
Update One
Held
Oct. 29th
5:00–5:15
5:15 – 5:30
5:30 – 5:45
5:45 – 6:00
6:00 – 6:15
6:15 – 6:30
Update Two
In AH 4228
November 5
5:00–5:15
5:15 – 5:30
5:30 – 5:45
5:45 – 6:00
6:00 – 6:15
6:15 – 6:30
Grading Rubric
Note that 25 points are awarded for participating in the planning
CASE PREPARATION stages of the case analysis. These points are awarded individually
Individual Practice
Group Charter
Group Progress
CASE
PRESENTATION
Situation Analysis
Customer Knowledge
Tools and Techniques
Ideas
TOTAL POINTS
Notes:
based on level of participation and quality of deliverables.
TOWS matrix and 2 funnels submitted in hard copy
5
Participation, Team prep and plan, resources,
10
TOWS, key issues and market segmentation ideas
Contribution summary, idea funnels, draft
10
presentation
75 points are awarded for the group presentation. These points are
awarded to equally to each member of the group equally based on the
presentation segments.
Each of the sections will be evaluated based on:
• Key Concepts of RM Discipline
• Applied Learning from Text, Class and Outside
• Compelling Argument Presented
• Engaging Method
• Time and Organization Followed
Overview the Facility
Present Data
Transform the Data Visually
Identify Key Issues
Market Segment
Research
Alignment with Issues
Demographic plus STR
TOWS
Idea Funnels
Prioritization Method
Other Research
Aligned with Strategies
Quantity and Price
Distribution
Major and Minor
Align with Course Vocabulary
10
20
15
30
100
EDGE Tools:
Dialogue- Idea Funnel
CREATIVE INPUTS
Enter 1-3 key issues that you can support with
data. These may be from your brainstorming
sessions, external analysis, etc. These should serve as
your creative inputs. List one issue per box.
-External Trend
-SWOT-TOWS
-Market Segment
– Strategy
Idea:
2.BIG IDEA
Synthesize the key issues into an idea that works for your
client or project. State the idea in 7 words or less. Give it
a snappy but descriptive title.
3.FUNNELING for FIT
Sift your idea through a series of steps to ensure it fits
the parameters of the project.
Fits with Key Issues:
Improves Quantity
Improves Price
Innovative?
Case Analysis

Purpose: To apply the theory, glossary of
terms, and online project analysis to a
fictional case in the hospitality and tourism
marketplace – with an emphasis on
strategy and tactic development by
customer segments
Case Analysis
Situation
Analysis
Customer
Knowledge
Overview the
Facility
Present Data
Transform the Identify the
Data Visually Key Issues
Market
Segment
Research
Align with Key Demo plus
Issues
STR
Idea
Generation
Templates
Prioritization
Matrix
Other
Research
Price
Distribution
Align with
Course
Vocabulary
Tools/Techniq TOWS
ues
Ideas
Quantity
Case Analysis

Situation Analysis


Spend about 3 minutes orienting the audience to
the current state of your facility. This will likely
require considering a “real facility” that is similar
to your case and showing us some photos.
Conclude your situation analysis with the key
issue that your organization is wrestling with
Strengths and Weaknesses







Opportunities





New events drive customers into
the market= demand generator
Current demand generators expand
operations
An upswing in the economy
Customizable bundling of
hospitality products
New channels and more effective
channels of distribution
• Agoda & Venere
Location
Facilities
Amenities
Price/value perception
Reputation
Customer Service
Customer Loyalty/repeat business
Threats








Fear of travel
Cost of fuel
Weather
A downturn in economy
Devaluation of currency
Changing demographics
New supply entering the market
Competition
TOWS Matrix
Approach
◼ SWOT fill in
◼ Force 1-2 strategies per
box – not tactics
◼ SO Strategy
◼ WO Strategy
◼ ST Strategy
◼ WT Strategy
Matrix
Case Analysis

Customer Knowledge



Spend 4 or so more minutes letting your audience
know your key customers using what you know
about market segmentation
Conclude this section with 1-2 market segments
that you will focus strategies and tactics
Segment by demographics and by STR segments
Case Analysis

Tools and Techniques


Describe the tools and techniques you used to
explore (idea generation) and examine
(prioritization) and narrow down (implementation)
your strategies. Spend about 5 minutes here.
We are interested in your analytical method, here
– help us understand the link between your issue,
your markets, and your selected strategies
Case Analysis

Ideas



Spend 8-10 minutes of your presentation time
laying out your strategies and tactics and
describing how they will increase revenue
(quantity and price should both be represented)
Try to cover the 6 themes and make sure you are
linking your ideas to the course concepts as well
as bolstering your ideas with arguments from your
analysis.
Finally, make sure you select an engaging method
to share your ideas with us
Case Analysis

Practice Case


In Class Today in Group
Individual Practice with Tools


TOWS Matrix
2 Funnels
Practice Case – Lofty Pines






This is similar to what/where?
Situation Analysis – SWOT/TOWS
2-3 Key Issues – Narrow to 1-2
Market Segmentation
Tools and Research
Preliminary Ideas?
Practice Case




Prepare a TOWS matrix
Narrow down to 1-2 major issues you want
to address
Identify 1-2 market segments that align with
your key issues
Practice brainstorming ideas to increase
quantity and price – use the idea templates
Let’s Pick Case Groups








Groups of 2-4 Students
Boutique Hotel
Dining
Theme Parks
Golf
Convention Center
Stadium
Other
Deliverables Timeline

Oct. 29 – Group Meeting with Sipe


Nov. 5 – Group Meeting with Sipe



Team Update One (See Requirements)
Team Update Two (See Requirements)
November 12 – Case Presentations
November 26 – Case Presentations
314 CHAPTER 18 Applications in Golf, Gaming, and Theme Parks
Opportunities: Packages and groups, evening attractions and shows to appeal to
the older teenage demographic.
Threats: Competition from other entertainment venues, character licensing
issues, weather, injuries, high gasoline prices and the economy.
Competitors: No other major theme parks within one day’s drive but numerous
smaller venues featuring rides and petting zoos for young children. The park
competes with all other forms of entertainment for their guest’s dollar.
Time period used for analysis: May 15 through October 31.
Booking pace and pattern: Most tickets are bought in the week for the week with
the exception of groups which book 30 to 90 days out.
Channels currently used: Park website, discounted tickets through local grocery
store chain, ticket brokers, merchant models, packages with local hotels and
tourism organizations, television advertising, paycheck stuffers given to local
corporations, community print and radio news sources, church newsletters.
Ticket prices: Online discount for general admission $36.99, general admission 12
and over $46.99, children aged four to eleven $25.99, and children under three
free. General admission season tickets are $50 each. Groups of 10 or more $32 per
ticket when purchased online at least two days in advance. Parking is $15.
Overview
Children’s Classic Theme Park is a one-of-a-kind experience located in the Black
Forest. Families drive from surrounding states or fly in on vacation to spend a few days
with the numerous rides and attractions based on classic children’s books. There is
something for everyone at this park. There are gentle rides for the toddlers, wild rides
for the teens and ‘tweens, romantic rides for the parents, and relaxing rides for the
grandparents. A concert series runs in the evenings throughout the summer. Classical
music concerts are held each Sunday in the park’s gardens. And a wide variety of food
and beverage outlets are available offering an array of items broad enough to suit any
palate. Special events may be booked in the park ranging from a child’s 5th birthday
bash to the grandparent’s 50th anniversary picnic.
What are some possible strategies and tactics that may be applied this season at the
park to optimize revenues?
1. First, the park may consider raising the price of online tickets. Currently there is
a $10 spread between the cost of online tickets and those purchased at the park.
The park should reduce this price spread. The strategy here is to increase ticket
revenues. The tactic is to raise online prices.
2. The park should consider substantially increasing the price of its season tickets.
There is only a $3 spread currently between the cost of one day’s general admis-
sion ticket and a season pass. The strategy here is to increase ticket revenues. The
tactic is to raise season-pass prices,
3. The sales department should solicit more group business. It should focus on
increasing the amount of intergenerational group bookings from family reunions,
anniversaries, engagement parties, and birthday bashes. The strategy here is to
increase group business
. The tactic is to develop family event packages.
4. The sales department should also try to solicit more youth groups interested in
having some traditional clean fun. The sales department should offer special
packages and discounts to church fouth groups and camp and scout outings.
Childhood Classics Theme Park
313
a painted wooden porch while lost in the stories of other places and other faces. A mag-
ical time, a magical place, a time to imagine.
The developers of Childhood Classics Theme Park wished to transport the
children back to this simpler time. A time when children used their imaginations to
conjure up images more fantastic than movies. A time when words on a page were
more powerful than the most stupendous special effects. So they decided to design a
park based around the places tucked deep in the recesses of their memories,
Children enter the park and are immediately greeted by Bambiº and her mother.
The animated versions speak to the children while each child is given a tiny plush fawn
to stroke in delight. Out jumps the Cat in the Hat to lead them on their way. They wan-
der into Dr. Seussland where they meet all kinds of familiar characters. They ride in
spinning teacups and catch fish in a bowl and put on all kinds of silly hats.
Willy Wonka next takes the lead guiding the children into a wonderful garden planted
with lollypops. They are able to hold a cup under the chocolate fountain until it is filled to
the brim. And they chomp on special gobstobbers that turn their mouths lime green!
Willy waves them goodbye and they are greeted by Wilbur, a most likeable pig.
He takes them to his home in the barn where they are offered salutations from
Charlotte. She is sitting so gently on the threads of her web. The children bid Wilbur
and Charlotteo goodbye, and suddenly out falls the scarecrow to take them to
Munchkenland where they will have lunch. The older children rub their hands with
glee since they know that the flying monkeys and the scary broom stick ride around the
witch’s castle are awaiting right after they eat.
Physical facilities:
• 50 rides
Emerald City Hotel
• 22 food and beverage outlets
• Meeting pavilion
Ample parking and onsite shuttles
Shuttles to downtown
Nightly fireworks display
• Souvenir shops and bookstores containing all of the classics
Fully compliant with the Americans with Disabilities Act guidelines
Services
Open May 15 through Halloween Night
• Park opens at 8AM and closes at midnight
Group sales and events department
Full catering and conference services
Meals available during all park hours
• Shuttle to car from park entrance
• Online retail outlet
>
Abbreviated SWOT Analysis for Childhood Classics Theme Park
Strengths: Strong appeal with parents and grandparents, gentle rides for younger
children and scary rides for older children, international character recognition
Weaknesses: Less appeal for older teenagers, perception of less high-tech action rides.

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