Elements of Kimptons Earth Care Program Paper I need Help With A case study assignmentkeenly read through and follow the instructions on the attachment In groups of no more than 4 and referring to the web links below on the ‘KIMPTON
HOTELS’, and any other web sites you find helpful, answer the following questions
(in no less than 750 words total) and drop in dropbox by end of day today @5:00pm
with the name of each group member along with student number as the header on
the assignment. Please make sure you include all sites referenced for this
assignment at bottom of your page.
F1
www.kimptonhotels.com/kimpton-cares/environment
https://www.ihg.com/kimptonhotels/content/us/en/press/releases/kimpton-
hotels-restaurants-becomes-first-major-hotel-brand-to-achieve-tripadvisor-
greenleaders-status-for-all-of-its-hotels
Refer to the case below to answer the following questions.
https://oikos-international.org/wp-
content/uploads/2013/10/oikos_Cases_2006_Kimpton_Hotels.pdf
1. Michael Pace, the Kimpton Hotel’s Director of Environmental Programs was
“determined to walk the talk regarding their commitment to environmental
responsibility”. Do you believe the Kimpton is ‘walking the talk’ or are they
“greenwashing” in regard to their environmental commitment and corporate
social responsibility? Explain your answer in full.
2. What are the fundamental elements of Kimpton’s EarthCare program? You
may list.
3. In your opinion, do you think Kimpton’s Earth Care program was a wise
business decision or do you think it was a costly venture that hurt their
overall business model. Explain your answer.
4. Opportunity’s for reducing a hotel’s environmental footprint are plentiful
while yielding bottom-line savings. List 5 ways (not used by Kimpton) that a
hotel can reduce their carbon footprint.
5. Since starting the ‘earth care program, where does Kimpton stand today
with respects to ‘greening and sustainability initiatives’
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SUSTAINABLE TOURISM
TOUR 10016
KIMPTON HOTELS CASE STUDY
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Kimpton’s founder, Bill Kimpton, is credited with inventing the boutique” hotel
segment in 1981. By 2005, Kimpton Hotels was comprised of 39 hotels throughout North
America and Canada, each one designed to create a unique and exceptional guest
experience. While Kimpton was known for designing hotels that reflected the energy and
personality of their distinct locations, by 2004 the company’s top executives realized that
uniting its hotel portfolio under a single recognizable brand could add considerable value.
One aspect of the branding effort was to add the Kimpton name to each property, as in
“Hotel Monaco San Francisco, a Kimpton Hotel.” Another aspect of their efforts to
establish the Kimpton brand was the development and roll out to all of their hotels of a
major environmental initiative they named EarthCare. EarthCare was built on an already
established commitment to environmental and social responsibility. Their Hotel Triton
was a model for the program, as it already included initiatives such as: energy efficient
lighting solutions, low-flow/high pressure showerheads and sink aerators, and toilets that
reduce water use, linen and towel reuse program, non-toxic, non-allergenic, all natural
cleaning products, low VOC paints used to paint walls and ceilings and more. Planned
future initiatives went well beyond those in the Triton Hotel.
KIMPTON Firsts and Notables:
We were the first boutique hotel and restaurant company in the US, thanks to our founder, Bill Kimpton, and his first hotel in San
Francisco
The idea behind our first hotel was simple a place one could stay that felt more like a beautiful, livable and stylish home than a big.
impersonal hotel
That idea caught on – not only for us, but for the entire hospitality industry. “Boutique” has gone global. And while we’re flattered
we have plenty of imitators, we’re also proud to say that there still is really no substitute for the Kimpton Experience
Today, we manage dozens of award-winning boutique hotels all over the country. In addition to equally-exciting restaurants with
cuisines that have quickly become local institutions thanks to the chefs’ creative approach to using regional ingredients and flavors
We say “cheers” every day by offering a hosted evening wine hour at every hotel
We adapt beautifully, too. We have more experience turning historic, richly-charactered buildings into unique hotels than anyone
Our historie adaptations often become matters of great civic pride
Our focus on modem adaptation extends to our social values as well. All Kimpton hotels are Green Key and IHG Green Engage
certified, putting to work more sustainable practices across the country
Our deep-seated desire to connect doesn’t stop with our guests. We’ve been named a FORTUNE “100 Best Companies to Work
For” many times. And we’re the only hotel and restaurant company to earn a perfect 100%
score on the Human Rights Campaign’s Corporate Equality Index, 10 years running
And we believe you shouldn’t have to leave your best friend behind. All our hotels are pet-friendly. We don’t charge fees or get
fussy about size
There’s a host of other extras, too, some hotel-specific, most available nationwide. We could go on about our perks, our new-and
newly-renovated hotels, and the warm reception we’ve received in the local and national press, but the surest way to understand a
Kimpton stay is to stay here yourself
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