Waldorf University iPhone X Market Performance Research Paper It is a product research paper. I choose iPhone X. I attached more details in the document. I

Waldorf University iPhone X Market Performance Research Paper It is a product research paper. I choose iPhone X. I attached more details in the document. I need 9 pages, double space. Please read carefully! Thanks!

Hello, just read the requirement documents. I need to use 20 concept, expect below concepts

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Income Elasticity of Demand (normal, inferior, luxury)‡
Uncertainty, Risk*
Concentration Ratio, HHI?
Porter’s Five Forces (counts as 3!)
Opportunity/Implicit/Hidden Costs*
(substitutes, complements)‡ Project Description
This project is designed for you to apply many of the economic principles learned in your economics classes to a real-world business application. Specifically, you will choose a publicly-traded
company (or at least on that has widely available info) that has recently (in the last few years)
launched a new product. Your team (ideally four members) will then act as project managers and
prepare a paper and presentation to the board of directors of this company. All members will
agree on the project.1
I will provide a list of key economic concepts, ranging from price elasticity of demand to adverse selection. You are expected to include at least 20 of these. Each concept must be 1) defined,
2) applied, and 3) cited (the application is cited, NOT the definition).
More Details
You are expected to discuss the main features of the industry (not just the firm and product),
and are encouraged to explore the strategic interactions in the selected company’s industry. You
should also highlight the global context that this firm engages in. You are further encouraged to
take on questions related to ethics and sustainability.
Again, your project needs to clearly be directed to the board of directors (unless you follow
footnote 1; you’ll need to have a discussion with the professor). Further, the report should have
3 to 5 (or more) sections to provide structure and organization. The 20 concepts should then be
brought seamlessly into the sections. To assist you and me, please bold the concepts when your
first introduce them. You will also fill out the Concept Map spreadsheet to keep track of which
concept was introduced in which section and by whom. Finally, not every paragraph/sentence
has to touch on one of the 20 concepts, but every paragraph/sentence should support the purpose
for the report and the section.
The paper should follow APA formatting and citation rules. These include double-spaced,
letter-size paper, 12-pt font and 1 inch margins. Further, there are clear guidelines regarding bibliography, in-text citations and more. You probably want to provide an “Executive Summary”
instead of an Abstract, given the business focus of the project.
Sample 1 Tesla can benefit from economies of scope. Economies of scope means using the same factory
for more than 1 product. (no points; incorrect definition – definition not tied to context;
also, definition disrupts flow)
Sample 2 Tesla can benefit from economies of scope. Economies of scope implies that the costs of two
separate product lines is higher than the cost of one integrated production operation for the
two product lines. (no points; correct definition – but definition not tied to context; also,
definition disrupts flow)
Sample 3 The Gigafactory, which will produce batteries for cars as well as America’s 50 million households, can help Tesla to achieve economies of scope. The costs of a combined operation for
these related product lines should be less than the costs of operating. (no/partial points;
correct definition – definition tied to context, but key concept tied to unsupported fact.
Should cite Tesla (that the costs will be reduced) and the US Census (where you could
find that there are more than 50M US households). Definition does not interrupt flow
Sample 4 The Gigafactory will produce batteries for cars as well as households (Tesla, 2015). As the
costs of a combined operation for these related product lines should be less than the costs of
operating separate production processes, one expects economies of scope for Tesla (Medium,
2014). (full points; correct definition of economies of scope- definition tied to context. The
main facts have published articles for support. Definition does not interrupt flow).
Key Concepts List
Each bullet point counts as one potential concept. Use at least one concept from each week.
Key: ×Use any; †Use all; ‡Use concept and at least one term in parentheses
Session A, Week 1: Benefits and Costs

The One Lesson of Business
Taxes, Subsidies×
Price Controls
Fixed and Variable Costs†
Sunk Costs
Opportunity/Implicit/Hidden Costs×
Session A, Week 4: Markets I

Supply (Shifts vs Movements)‡
Market Equilibrium
Competitive Markets
Barriers to Entry
Indifference Principle
Session A, Week 5: Risk and Auctions
Session A, Week 2: Decision Making

Average Costs
Demand (Shifts, Movements)‡
Marginal Analysis, MRvsMC×
Net-Present Value
Break-Even Analysis
Shut-Down Analysis

Uncertainty, Risk×
Expected Value and Probability†
Difference-in-difference, Selection Bias×
Risk Aversion
Bid Rigging
Winner’s Curse
Session A, Week 6: Labor and Trade
Session A, Week 3: Pricing and Costs
• Price Elasticity of Demand
• Income Elasticity of Demand (normal, inferior, luxury)‡
• Cross-Price Elasticity of Demand (substitutes, compliments)‡
• Optimal Mark-up Rule
• Law of Diminishing Marginal Product
• Returns to Scale, Economies of Scale×
• Economies of Scope
• Competitive Labor Market, Labor Supply,
Labor Demand×
• Monopsony
• Minimum Wage
• Exchange Rates
• Trade Protectionism
Session B, Week 1: Markets II

Monopolistic Competition
Concentration Ratio, HHI×
(Sustainable) Competitive Advantage
Porter’s Five Forces (counts as 3!)
Resource-Based View
Price Wars
Prisoner’s Dilemma
Antitrust Laws, Enforcers×
Horizontal Price Fixing, Cartels×
Session B, Week 2: Strategic Decision Making

Game Theory
Nash Equilibrium
Repeated Games, Trigger Strategies×
First-, Second-Mover Advantage×
Nonstrategic View of Bargaining
Market Division
Session B, Week 3: Pricing for Greater Profit
• Pricing of Commonly Owned Products
(substitutes, complements)‡
• Informational Advertising (makes demand more elastic)‡
• Product Differentiation (makes demand
less elastic)‡
• Psychological Pricing
• Direct Price Discrimination
• Indirect Price Discrimination (Versioning,
Metering, Volume Discounts, Bundling)‡
• Illegal Price Discrimination (RobinsonPatman)‡
Session B, Week 4: Asymmetric Information

Adverse Selection
Moral Hazard
Agency Cost
Signaling, Screening×
Principal-Agent Problem
Session B, Week 5: Organizational Design

Incentive Pay
Firm (De)Centralization
Transfer Pricing
Organizational Alternatives (Functional/M)‡
Vertical Integration
Double Marginalization
Vertical Resale Price Maintenance
Mergers, Acquisitions×

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