ACT What Are Your First Impressions of American Express Discussion Read about American Express online: https://about.americanexpress.com/?inav=footer_about

ACT What Are Your First Impressions of American Express Discussion Read about American Express online: https://about.americanexpress.com/?inav=footer_about_american_express

Answer the following questions:

1)What are your first impressions of American Express? Why are they so popular?

2)Choose one of the cause marketing campaigns listed in your text and research online. What are your impressions of the campaign? How does such a campaign provide customer service?

3)Shop Small for 2X Rewards program was designed to encourage shoppers to patronize small businesses instead of corporations.

a.Is this a good strategy for American Express or for small businesses or for customers? Why?

b.Do you see a downside to the strategy?

c.Is this type of campaign a form of customer service? Explain your reasons.

Submit a paragraph (4-5 sentences in your own words) per question (4 paragraphs total)