BEHS 364 UMUC Alcohol Abuse Social Media Campaign Proposal Continuation Instructions Develop a social media campaign to bring awareness to hazardous

BEHS 364 UMUC Alcohol Abuse Social Media Campaign Proposal Continuation

Instructions

Develop a social media campaign to bring awareness to hazardous alcohol consumption and/or alcohol abuse among a determined target population.

Define the problem among the target population
Research and gather data and statistics on alcohol use among the target population
Identify evidence-based practices used for the target population http://adai.washington.edu/ebp/matrix.pdf
Identify a social media platform for the campaign (ex. Facebook, Twitter, Youtube, Instagram, etc) and describe the rationale for the platform
Develop health promotional strategies targeted for the population
Describe how you plan to monitor the success of your campaign.

References:

Start with the learning resources in the classroom.
Locate 7-10 journal articles or book chapters related to your special population.
Use only scholarly, objective sources for your project. Peer-reviewed articles found in the UMUC Library databases are generally good sources. Web-based information such as Wikipedia and About.com and popular news outlets such as Time or Newsweek are NOT acceptable sources for this project.
If you are unclear as to whether a source is acceptable, contact the instructor or visit the UMUC Library’s page on locating and evaluating scholarly articles: http://www.umuc.edu/library/database/articles.shtml#evaluatingcitations

Guidelines:

APA format and citation style (http://sites.umuc.edu/library/libhow/apa_examples.cfm)
1500-2000 words
Separate title page and reference list
12 point font
Numbered pages
1″ margins
Double spaced