Florida International University Volkswagen Case Study You need to answer all question that is in the last page of the world document.I attached you the power point and the world document MMGT/ MMKT 543 – MANAGING E-COMMERCE
CASE STUDY (INDIVIDUAL) – 10%
A. CASE STUDY
Read the case titled “Case 2.1: EC Application BLUE NILE INC.” on page 47 and 48 of the
textbook. The case is due on Thursday, 18 June 2020 by midnight. You have exactly 1 week to
work on it.
B. QUESTIONS TO ANSWER
Answer these questions based on the rubric further below:
1) What are two of the critical success factors of the company?
2) Do you think the “Retail Reimagined” locations will be successful? Why?
3) Competition between Blue Nile and Amazon.com will continue to increase. In your opinion,
which one will win? (Visit their websites and see how they sell jewelry).
4) Compare these websites: Bluenile.com and Damasjewellery.com.
a. Which one do you feel is more user friendly? Easier to navigate?
b. Which one have more offers?
c. Which one would you recommend to your sister to buy jewellery from?
5) Based on the case, explain two things that you learned about the company that can benefit a
C. RUBRIC FOR CASE STUDY
I will grade each question using this rubric. So make sure you explain your answer with examples.
Repetitive or lack
of clear point
– Not convincing
Satisfactory argument Convincing
Excellent and original
– Very Convincing
with not much connection to
which connect to the ideas
D. ADDITIONAL CONSIDERATIONS
Work submitted that has high similarity with other people’s work (online or other classmates) will
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