Discussion post required and required material will be provided.

Consider a company that you know well. What are the strategically relevant factors for the industry and your company within this macro-environment? What strategic moves are rivals likely to make and why? What factors are driving changes in this industry and why? Keeping in mind the role that interpreting environmental factors will play in analyzing a case, what do you see as the most important external data you would want this organization to have in any strategic planning process, and why? How does this discussion board relate to our coursework this week? Be specific.
NOTE: Make sure you choose a company that is not from the below:
Your initial response to the discussion question should be 250-300 words. You must have at least our course text and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.