BCO-112 MARKETING MANAGEMENT SPRING 2022 ASSIGNMENT

BCO-112 MARKETING MANAGEMENT SPRING 2022 ASSIGNMENT 1 MAKEUP Task brief & rubrics

Task

· Your brand is New Balance Shoes.

· Answers must be written in essay format, which means that you shall provide you opinion on each topic.

· MS Word or PDF are mandatory.

· Questions:

· Define Segmentation. Explain the different segments included in your brand’s Target Group.

· Define emotional and functional brand benefits. Explain New Balance walking shoes emotional and functional benefits and how those relate to each other.

· Analise New Balance External Marketing Environment using PESTLE.

Formalities:

· Wordcount: 800 – 1,500

· Cover, References and Appendix are excluded of the total wordcount.

· Font: Arial 12.5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission:

·

Weight:

· This task is a 30% of your total grade for this subject..

It assesses the following learning outcomes:

· Demonstrate understanding of the principles of marketing and their applicability.

· Illustrate the impact of effective marketing programs and marketing plans.