Researching Industry Statistics

Researching Industry Statistics.
Use TESLA Car Company. This is a Week 3 Team Assignment.
Purpose of Assignment
The purpose of this assignment is to allow the students an opportunity to complete their financial evaluation of a company using the financial research database Plunkett Research Online. Plunkett Research Online provides in-depth analysis of a company s financials, comparisons to industry averages, a list of top executives, how the company compares to other competitors in terms of revenue, number of employees, market capitalization and other key financial metrics.
Assignment Steps
Resources: Plunket Research Online located in the Week 3 Electronic Reserve Readings; Microsoft Excel
Access the the Plunkett Research database in the University Library by following these steps:

Click on the University Library link.
Click Company Directories and Financials under Library Resources.
Click Plunkett Research Online under Company Directory and Financials.
Review the following HOW TO USE videos:

Plunkett Research Online Overview
How to Export Company and Exec. Lists
How to Build-a-Report
How to Use Industry Analytics
How to Research an Industry
How to Use Company Profiles

Click Research A Company.
Select a company (i.e. Walmart) and input into the Search Box.
Scroll through the search results to choose the correct company.
Click the link to the company profile (in blue).

Review the Company Profile and answer the following questions in Microsoft Word:

What is the Ticker Symbol for the company you have selected?
When was the company established?
How many employees does it have?
What is the NAICS Code?
Who is the CEO?
Where does the company rank in terms of Total Revenue when compared to its competitors?
Where does the company rank in terms of Net Income when compared to its competitors?
Where does the company rank in terms of Return on Assets when compared to its competitors?
What is the Revenue in 2014 and 2015?
What was the Gross Margin in 2014 and 2015?
What was the Earnings per Share in 2014 and 2015?

Save the Company Profile as a PDF document.
Compare the 2015 Company Financials to the Industry Averages and export the results into a Microsoft Excel document.
Add a new column in your Microsoft Excel document titled Change and calculate the difference between the company s 2015 financial results and the industry averages.
Explain in 1,050 words how the company you selected compares to the industry averages in terms of financial profitability, liquidity and solvency, and why the difference is important. Also review the financial statements over the last three years, and discuss any positive and negative trends would you report to the company s management.
Submit the calculations as well as the explanation.
Click the Assignment Files tab to submit your assignment.
Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment
BOOK: Ross, S., Westerfield, R., Jaffe, J. & Jordan, B. (2016). Corporate finance (11th edition). New York, N.Y. McGraw-Hill Education.

Researching Industry Statistics