Samsung Target Audience

Samsung Target Audience.
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft PowerPoint presentation, Prezi, or Vimeo video, etc. which illustrates:
PRODUCT IS SAMSUNG
INTRO
1 one traditional media option (print, TV, radio, billboard, etc.) and 3 SLIDES
2 one new (social media) media option for your brand and brand strategy.
The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
In a separate paper, Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content.
A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.

Samsung Target Audience