Analysis of The Golden Circle Diagram on Coca-Cola You will be doing a 90 second speech on COCA-COLA Analyze Coca-cola’s vision against Simon Sinek’s “Gol

Analysis of The Golden Circle Diagram on Coca-Cola You will be doing a 90 second speech on COCA-COLA

Analyze Coca-cola’s vision against Simon Sinek’s “Golden Circle” diagram (attached below)

Tell us the company vision and what wrong with it according to the WHAT/HOW/WHY

Briefly tell us how you would change things if you were the CEO, be specific

CAN BE WRITTEN ON A WORD DOCUMENT GOLDEN CIRCLEO
| WHY DO YOU
DO WHAT YOU
START
HOW GREAT LEADERS INSPIRE
EVERYONE TO TAKE ACTION
WITH
WHY?
Do? WHAT’S
THE PURPOSE ?
THOW
DO YOU
DO WHAT
?
WHAT
Do You Do?
SIMON SINEK
WITH A NEW PREFACE AND AFTER WORD
YOU DO
How?
WHY
WHAT?
IDEA: SIMON SINEK
The Golden Circle
WHAT
Every organization on the planet
knows WHAT they do. These are
products they sell or the services
HOW
Some organizations know HOW
they do it. These are the things
that make them special or set them
apart from their competition.
WHY
WHY
Very few organizations know WHY
they do what they do. WHY is
not about making money. That’s
a result. WHY is a purpose, cause
or belief. It’s the very reason your
organization exists.
HOW
WHAT

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