Five Primary Direct Response Tools Select a product or use your course product to describe. How would you use each of the five primary direct response too

Five Primary Direct Response Tools Select a product or use your course product to describe.

How would you use each of the five primary direct response tools as part of an IMC plan?
Personal Sales
Advertising Media
Direct Mail
Catalogs
Telemarketing
Describe the target market for the product and explain if you would use a different tool to reach different segments.
For each of the five tools. answer the following:
Describe how you will use the tool for the product.
What would be an objective for using the tool?
How would you measure to see if your tool was working as planned? MT359: Advertising, Promotions, PR, Integrated Marketing
Communication Strategies
Unit 9 Assignment: Details and Rubric
Select a product or use your course product to describe how you might use each of
the five primary direct response tools as part of an IMC plan.
?
?
?
?
?
Personal Sales
Advertising Media
Direct Mail
Catalogs
Telemarketing
1. Describe the target market for the product. Would you possibly use a different
tool to reach different segments?
A. For each of the five tools answer the following:
? Describe how you will use the tool for the product.
? What would be an objective for using the tool?
? How would you measure to see if your tool was working as planned?
Directions for Submitting Your Assignment
Before you submit your Assignment, you should save your work on your computer in
a location and with a name that you will remember. Make sure your Assignment is in
the appropriate format (Word, Excel, PowerPoint, or other).
Once completed, submit your Assignment to the Unit 9 Assignment Dropbox.
Assignments are due Tuesday 11:59 p.m. ET of their assigned unit.
MT359: Unit 9 Assignment: Criteria:
Points
Points
Possible Earned
Response addresses the required elements
demonstrating analysis and critical thinking:
Describe use of each of five tools
10
Objectives of each of five tools used
10
Description of measuring results for each of five tools
8
Writing Style, Grammar, APA
Syntax and spelling.
4
Response displays effort to analyze.
4
MT359: Advertising, Promotions, PR, Integrated Marketing
Communication Strategies
MT359: Unit 9 Assignment: Criteria:
Points
Points
Possible Earned
APA is used and correct.
4
Total Points
40

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