Visual culture: Posters and Iconic Symbol, presidential campaign President Barack
Obamas 2008
presidential campaign
has been hailed as a
great achievement in
political branding and the
ground-breaking use of
social media in campaign
effectiveness.
Beginning with this poster and
iconic symbol, deconstruct (explain) this integrated use of typography and artistic rendering
technique.
Include screen shots (grabs) to
illustrate the points in your paper.
Embed these images in your paper.
Consider these questions as you
mine for details:
What is the specific name of this
font? Who created this font? Was
it used exclusively for this iconic
poster or was it used elsewhere in
the campaign? Is the font effective
in its purpose?
Has this font been the subject of
writings or discussions in the typographic community?
Who specifically created this
poster? Is Obamas pose derived
from the visual memory of the
artist or does it copy an existing
photographic reference? If so,
what is this photograph and who
made it? Is any controversy associated with this poster image? If so,
please develop fully.
Does another poster exist historically that may have inspired the
creation of this image? If so, fully
identify it, the artist who created it
and the circumstances around its
creation.
You must include citations for
your research. Your research may
include primary and secondary
sources. Beware of Wikipedia. A
general reference from Wikipedia
is not acceptable unless you use
its references to a published article
from a reputable media source. Requirements:
Printing the assignment: Use the 8.5 x 11 paper (letter size) format. Double space. Staple pages. No
PDFs will be accepted!
Minimum: 800 words.
Due: Beginning of class on Tuesday, March 5. Late papers lose 7 points per day.
Illustrations: Include embedded images in your report. This is a requirement.
References: Cite your sources on the final page. Use the format of your choice. Minimum 5 sources.
Writing stye: Associated Press (optional).
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