Business Marketing Cross Docking Inventory Control System Questions Those questions can find answers online such as Quiz let etc. you don’t need to do thos

Business Marketing Cross Docking Inventory Control System Questions Those questions can find answers online such as Quiz let etc. you don’t need to do those yourself you just need search online for the answers for me 2) Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs. What
type of marketing channel does this represent?
A) indirect
B) vertical
C) horizontal
D) direct
E) simple
3) In addition to merchandise and payments, information flows throughout a supply chain. All of the
following statements are a good characterization of the flow of information in a supply chain
except
A) a manufacturer will send and receive information from buyers, stores, and distribution
centers.
B) stores will send and receive information from manufacturers, buyers, distribution centers,
and customers.
C) distribution centers will send and receive information from stores and manufacturers.
D) customers will send and receive information from stores and manufacturers.
E) buyers will send and receive information from stores and manufacturers.
4) In vendor-managed inventory systems,
A) corporations send information to retail customers, bypassing wholesalers and retailers.
B) companies send information to cooperatives.
C) customers send information to retailers.
D) sales reps send sales information to the retailer.
5) Colin has just received a delivery from the company’s distribution center. He opens the containers
and finds the popcorn and snacks are all bar-coded and priced and the package includes an
end-of-the-aisle display rack. Colin has received a(n). shipment.
A) quick-response packaged
B) ahead of the curve
C) lead time synchronized
D) floor-ready
E) synthesized
6) At the BMW plant in Spartanburg, South Carolina, rather than use a typical order-to-delivery
process, it has suppliers deliver parts every four hours when the plant is in operation. BMW uses a
inventory control system.
A) cross-docking
B) lead time
C) just-in-time (JIT)
D) pick ticket
E) UPC
7) The Stanley company wants Home Depot to carry all its tools but not the tools of its competitors
so that Stanley can maximize its sales. But Home Depot carries a mix of tool brands so it can
maximize the sales in its tool category. This misalignment of goals will likely lead to a
channel conflict
A) horizontal
B) Independent
C) conventional
D) coercive
E) vertical
marketing channel, none of the participants have any control over the others,
8) In a(n)
A) cooperative
B) corporate
C) contractual
D) administered
E) conventional
9) In an administered vertical marketing system,
A) no individual participant has control over the others, since a third-party administrator
oversees the entire supply chain.
B) independent firms at different levels of the marketing channel join through contracts to
obtain economies of scale and coordination to reduce conflict.
C) there is no common ownership, and the dominant member has significant power to impose
its ideas and objectives.
D) independent firms join together formally to decide as a group how the marketing channel will
operate.
E) participants-such as warehouses, transportation companies, and retail outlets-are typically
owned by a parent company to ensure harmonious relations throughout the supply chain.
10) In a corporate vertical marketing system,
A) conflict tends to be a major problem.
B) independent firms at different levels of the marketing channel join through contracts to
obtain economies of scale and coordination to reduce conflict.
C) there is no common ownership, and the dominant member has significant power to impose
its ideas and objectives.
D) independent firms join together formally to decide how the marketing channel will operate.
E) participants-such as warehouses, transportation companies, and retail outlets-are typically
owned by a parent company to ensure harmonious relations throughout the supply chain.
11) If a firm declared that it wanted to develop a strategic relationship, but was unwilling to commit
funds or any effort to make it succeed, there would be an obvious lack of
A) mutual trust.
B) common goals.
C) a contractual arrangement.
D) credible commitments.
E) open communication.
12) Walmart needs P&G to satisfy its customers, and P&G recognizes that if it can keep Walmart
happy, it will have more than enough business for years to come. Walmart and P&G recognize
that it is in their common interest to be
A) separate identities.
B) strategic partners.
C) supply chain intermediaries.
D) in a corporate vertical marketing system.
E) in an administered vertical marketing system.
..
13) When Joe’s Chicken Shack wants chicken delivered in smaller batches more frequently, it offers
its distributors an incentive in the form of special bonuses to change their schedules. Joe’s
demonstrates which kind of power?
A) coercive
B) reward
C) referent
D) expertise
E) information
14) When her company’s dry goods deliveries were late for the third time, Melissa withheld payment
from her supplier until it was back on schedule. This is an example of power.
A) coercive
B) reward
C) referent
D) expertise
E) legitimate
13) walmart may have power if a supplier desperately wants to be associated with
Walmart, because being known as an important Walmart supplier enables that supplier to attract
other retailers’ business.
A) referent
B) legitimate
C) licensing arrangement.
D) information
E) coercive
16) Retailing is the primary activity in all of the following situations except
A) buying and eating a fast-food meal.
B) transporting pallets of Daisy brand dairy products.
C) visiting a tile store that sells at wholesale prices.
D) upgrading an airline ticket at the airport.
E) purchasing one case of paper for the office at Office Max.
17) All of the following are included in the broad factors manufacturers must consider when
establishing a strategy for getting their products into the hands of the ultimate customer except
A) choosing retail partners.
B) identifying types of retailers.
C) developing retail strategy.
17) All of the following are included in the broad factors manufacturers must consider when
establishing a strategy for getting their products into the hands of the ultimate customer except
A) choosing retail partners.
B) identifying types of retailers.
C) developing retail strategy.
D) managing an omnichannel strategy.
E) lowering production costs.
18) John used to work for a large, well-known retailer. He left that company to work for a much
smaller company, and in doing so, he discovered that the channel functions were handled very
differently in the smaller firm. Looking back at his experience, he noticed that larger firms
A) perform many different channel functions themselves.
B) have less control in the channel.
C) are generally less efficient.
D) spend more money wastefully,
E) use more independent salespeople.
19) A(n) distribution intensity helps a seller maintain a particular image and control the
flow of merchandise into an area.
A) intensive
B) widespread
C) selective
D) collective
E) variable
20) are combating competitive pressures by offering fresh food and healthy fast food,
tailoring assortments to local markets, opening locations closer to where consumers work and
shop, and adding new services.
A) Warehouse clubs
B) Supercenters
C) Convenience stores
D) Department stores
E) Extreme value retailers
21) If you’re a manufacturer, and you want to showcase your product in a store that has a narrow but
deep selection of merchandise and where expert sales associates can assist customers with their
selections, you’d most likely choose
A) a category specialist.
B) a specialty store.
C) a department store.
D) an extreme value retailer.
E) a warehouse club.
22) can purchase merchandise at substantial discounts from the original wholesale prices
because they do not ask the suppliers for advertising allowances or markdown adjustments.
A) Department stores
B) Specialty stores
C) Category specialists
D) Drugstores
E) Off-price retailers
23) It is often difficult for retailers to distinguish themselves from their competitors through the
merchandise they carry because
A) they do not carry enough merchandise.
B) consumers no longer recognize brand equity.
C) big-box food retailers are shifting into specialty store product lines.
D) there is not enough merchandise to go around.
E) competitors can purchase and sell many of the same popular brands.
24) Many retail golf stores have driving ranges, some with backdrops showing famous golf courses.
These driving ranges allow
A) wholesalers to evaluate promotional discounts.
B) retailers to improve the shopping experience through an improved product line assortment.
C) customers to increase their share of wallet spending.
D) retailers to avoid competition from knock-off products.
E) customers to try before they buy.
25) The knowledge retailers can gain from their store personnel and customer relationship
management databases is valuable for developing
A) supply chain relationships.
B) extreme value retailing efforts.
C) increased customer loyalty.
D) global private-label brands.
E) omnichannel retailing.
D
26) Omnichannel retailers use consumer information collected from the customers’ Internet browsing
and buying behavior to send dedicated e-mails to customers promoting specific products or
services in an effort to
A) slay the category killers.
B) compete with off-price retailers.
C) drive their supply chain.
D) increase their share of wallet.
E) combat the inroads made by big-box specialty retailers.
27) Andy purchased a number of books from Amazon.com, and he learned to trust the
recommendations made to him. More than once he was pleasantly surprised at the books and
authors he discovered this way. In this case, Amazon.com was creating value for Andy through
A) repeat business.
B) rapid delivery.
C) expanded market presence.
D personalized offerings.
E) interactive offerings.
28) Chandra owns a pet sitting service. She recently paid a web developer to build a special version of
his company website for use on smartphones. Customers will now be able to easily place orders
for pet sitting on their cell phones. This is an example of
A) M-commerce.
B) smart retailing.
C) cell selling
D) P-commerce.
E) channel expansion.
29) Carol’s Studio, located in a shopping mall, offers Zumba dance classes for all ages. Carol’s Studio
is known as a(n)
A) service retailer.
B) category specialist.
C) specialty store.
D) outlet studio.
30) When a manufacturer chooses one or more retailing partners, the overriding consideration must be
A) if customers can participate in mobile commerce.
B) the retailers’ customary distribution intensity.
C) the satisfaction of the retailing partners.
D) the greatest possible customer convenience and satisfaction.
E) the overall cost to the manufacturer.
31) The basic goal of integrated marketing communications is to
A) communicate the value proposition to the target market.
B) create desire.
C) manipulate consumers.
D) outspend competitors.
E) tell the world about your company.
32) Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm’s IMC
budget. He receives offers from a variety of advertising media, spends money on his firm’s public
relations efforts, and is considering electronic media alternatives. Carl must recognize that each
IMC alternative
A) will stand on its own.
B) is part of the whole.
C) is part of noncommercial free speech.
D) doesn’t help communicate value to the consumer.
E) is dictated by the nature of the supply chain.
33) Advertising agencies often provide the IMC function of comparing their customer’s target
audience with the viewer, listener, or reader profile of the communication channel being
considered. The agency is most likely trying to avoid noise problems associated with
A) competing messages.
B) lack of clarity in the message.
C) a poor choice of medium.
D) an extended feedback loop.
E) a flaw in the medium.
34) Loretta would like to know which, if any, of her firm’s IMC efforts are working. She could use all
of the following except to provide feedback from her efforts.
A) sales data
B) complaints
C) compliments
D) coupon redemption rates
E) the channel
35) Though advertising experts wish it were true, there is not always a direct link between a particular
form of marketing communications and
A) supply chain effectiveness.
B) enhanced decoding processes.
C) a consumer’s purchase.
D) the level of noise in the IMC channel.
E) the reach/frequency ratio.
36) Cheryl asked Nadia to help her buy some aftershave for her boyfriend. Nadia was going through a
list of different brand names, when Cheryl stopped her and said, “I recognize that one.” Marketers
call this
A) selective recall.
B) free association.
C) aided recall.
D) recall mapping.
E) top-of-mind awareness.
37) Once the marketing communication has captured the interest of its target market, the goal of
subsequent IMC messages should be to move the consumer from
A) “I want it” to “I like it.”
B) action to desire.
C) “I like it” to “I want it.”
D) interest to awareness.
E) feeling to thinking.
where
38) One of the difficulties in measuring the effectiveness of IMC efforts is the
consumers do not act immediately after receiving a marketing communication.
A) decoding decomposition effect
B) lagged effect
C) noncommittal effect
D) viral effect
E) click-through delay
39) Ryan is debating how to allocate the IMC budget for his new ski equipment store. He knows
having knowledgeable salespeople in his store can simplify buyers’ purchase decisions. He should
also consider that, compared to other IMC alternatives, personal selling is
A) easy.
B) expensive.
C) ineffective.
D) overrated.
E) simple.
40) Brenda wants to reduce mass media IMC and to increase the use of personalized marketing
communication messages. To achieve this goal, Brenda will likely increase her use of
A) sales promotions.
B) advertising.
C) public relations.
D) price reductions.
E) direct marketing.
41) Which of the following is most effective in building brand image, listing details about retail
locations, and educating customers about products and services?
A) corporate blog
B) faxed newsletter
C) Super Bowl ad
D) corporate website
E) Twitter
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42) Julie is developing a budget for her firm’s IMC program. First she sets objectives. Then she
chooses media, and finally she determines the cost for each product to be promoted. Julie is using
the method of establishing an IMC budget.
A) reach and frequency
B) track and decode
C) objective-and-task
D) rule-of-thumb
E) sender-receiver
43) Which of the following is true of competitive parity?
A) It assumes the same percentage used in the past, or by competitors, is still appropriate for the
firm.
B) It does not take into account new plans (e.g., to introduce a new line of products in the
current year).
C) It does not allow firms to exploit the unique opportunities or problems they confront in a
market.
D) It assumes communication expenses do not stimulate sales and profit.
E) If all competitors use this method to set communication budgets, their market shares will stay
increase over time.
44) George wants to increase the number of visits to his insurance firm’s website, which specializes in
rental insurance for college students. George decides to target Internet users who search for the
terms “apartment,” “insurance,” and “student.” Which of the following will be most helpful to
George?
A) Twitter
B) corporate blog
C) Google AdWords
D) Google Chrome
E) Google Analytical Thinking
45) Charming Charlie’s, a fashion accessories retailer, encourages visitors to its stores to “check in”
using a smartphone app. In return, customers receive an instant coupon toward that day’s
purchase. This is an example of
A) personal selling.
B) mobile marketing.
C) online marketing.
D) social media.
E) advertising
46) Yesenia is working on an advertisement to promote consumer awareness of the danger of solar
radiation causing skin cancer. Yesenia’s first concern will be to
A) get consumers’ attention.
B) enlist creative advertising designers.
C) make sure firms producing sunscreen lotions approve.
D) collect a petition in support of controls against global warming.
E) use public relations to buy advertising space.
47) Generally speaking, all advertising messages are designed to
A) meet the needs of society.
B) inform, persuade, or remind customers.
C) comply with FCC rules combined with FTC antitrust regulations.
D) entertain or apprise.
E) match production scheduling with consumer demand.
48) Anne’s Pita Bread Chips offers free POP (point-of-purchase) displays to retailers ordering its
product. Anne’s is using a strategy.
A) pull
B) puffery
C) publicity
D) push
E) posttesting
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49) Which of the following is the best example of a reminder advertising message?
A) “Buy now, pay later.”
B) “Doing business in Peoria since 1848.”
C) “Buy one, get one free.”
D) “Now available-the latest fall fashions.”
“New and improved!”
E)
50) Because PSAs are a special class of advertising, FCC rules require
A) consumers to listen to them.
B) court approval before they are aired.
C) all advertisers to contribute to them.
D) broadcasters to devote a specific amount of free airtime to them.
E) that they use only the informative or reminder advertising appeals.
51) All of the following are considered a major consideration in determining an advertising budget
except
A) the role of advertising in overall promotional objectives.
B) the product life cycle.
C) the nature of the market.
D) the budgeting method used.
E) the nature of the product.
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52) Walmart’s “Everyday low prices” selling proposition is effective primarily because it is
A) unique to the industry.
B) meaningful to the consumer.
C) variable over time.
D) a one-time message.
E) generally unsustainable.
53) The key to a successful emotional advertising appeal is to use the emotion to
A) make consumers cry.
B) create a bond between the consumer and the brand.
C) get consumers to think about the benefits of the product.
D) balance social marketing with product-focused advertising.
E) deliver a logical message.
54) The is the combination of media used and the frequency of advertising in each medium.
A) media plan
B) media buy
C) media mix
D) communications tactical plan
E) communications operational plan
55) One of the advantages of niche media is it often allows marketers to
A) reach a larger audience than mass media.
B) use major events like the Super Bowl.
C) change and personalize messages for different audiences.
D) sell cooperative advertising space to cosponsors.
E) spend fewer advertising dollars.
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56) Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner
that almost 60 percent of her sales take place during the Christmas holiday season, with the other
40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a
advertising schedule.
A) continuous
B) flighting
C) pulsing
D) penetrating
E) purposeful
57) Brad is working on the creative design for his company’s new ad campaign. This is his first major
assignment. His boss reminds him that when writing a headline, it should
A) represent the main text of the ad.
B) identify the sponsor of the ad.
C) use jargon and complex terminology.
D) overshadow the visual message.
E) be short and use simple words.
58) In the United States, the regulation of advertising involves a complex mix of laws and informal
restrictions designed to
A) protect consumers from deceptive practices.
B) stimulate domestic demand.
C) reduce international competition.
D) promote social marketing.
E) institutionalize pull strategies.
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59) Unlike advertising, public relations
A) supports promotional efforts by generating “free” media attention and good will.
B) accounts for a greater increase in marketing spending.
C) converts mass media advertising into direct marketing.
D) is considered a human resource function.
E) should not be considered part of the marketing area.
60) Sarah goes through the newspaper looking for coupons to help reduce her living expenses. Her
roommate Paige doesn’t r…
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