Kaivac Company Marketing Leaders and Competitive Analysis Project This is a 10 pages, double space analysis paper about Kaivac So I’m having a team projec

Kaivac Company Marketing Leaders and Competitive Analysis Project This is a 10 pages, double space analysis paper about Kaivac

So I’m having a team project to analysis a company called Kaivac,https://kaivac.com/ here is their website. Kaivac is a new company that having a hard time to find different Marketing Channels. According to their CEO, They are having a price advantage, but in the mean time, customers are still concerning with their quality because most of their products are made by plastic( they said it’s solid and it’s good condition for cleaning). You can go to their website to view more information, they got pretty much everything on the website. Product’s price may be differently considering they usually sell their products to the distributor with discounts.

I’ve also got some information from my group for you to view, we all take a different parts of the project and I was doing the Our Their Marketing Leaders and Competitive Analysis. They put their names on each part they are responsible.

The guide is the first picture I upload, this paper needs to be done before Monday’s 12 o’clock in the morning .

I’ve got more pictures in the google doc, I will upload it later when you accept this work Final Project Expectations- Student Papers
1. Each student will submit a formal final
presentation in Business Case format
hr
fit
.
.
Business Strategy
Corporate Strategy
Background on company
Challenges or issues assigned
Organization of company/business +
organization of student team
Team members & responsibilities
Goals of team
SWOT
Assumptions
Solutions and options
Financial impact and summary
Final recommendations: financial profiles
for each and expected outcomes
.
Global Strategy
Competitive Advantage
VALUES
8888888
2. A minimum of 10 pages in length
Organizational Change
Ethics & Compliance
Team 4: Yinglei Lou, Zhiquan Jiang, Dingwen Shi, Jin Lan, Jose Gomez, Baocheng Dai
Business Summary
Our Company
Kaivac is a company headquartered in Hamilton, Ohio. The company’s vision is to be
the world leader in creating complete cleaning systems that produce healthy results and
outcomes. The company’s mission is to innovate and market their scientifically proven
systems that are economically better, faster and cheaper as well train personnel to
better use them
SWOT Analysis
As Kaivac’s marketing team, we want to help the brand lean into what it does well,
improve what it doesn’t, capitalize on what it can do, and defend against what could
challenge it. With that in mind, here is our SWOT analysis for 2019.
Strengths
Weaknesses Opportunities Threats
What we’re good
at. What’s
working. What our
customers like
about us
What we want to What the industry
fix. What we want might soon want.
to strengthen. What What we think we’ll
we want to become be good at. What
more efficient at. will be our
difference-maker.
What we think
could hinder our
growth. What/who
we think could take
our customers.
The
company
has many
kinds of
products
and can
face all
kinds of
sity
Product
Price is
cheaper
Low visibility
of the
company
Low
efficiency of
after-sales
service
Customers
worried
about the
quality of
products
Present their
products at
the huge
convention
2020 8th
annual event
Expand their
facility
numbers and
focus on
more doing
more direct
sales and
Competitors
of KAIVAC:
SC Johnson
companies,
Portion Pac
Chemical
Corp. and
Hesco, Inc.
Lack of
sales
channels
skip the
distributors.
than other
company.
The weight
of the
product is
one third
lighter than
that of the
same type
of product
from other
companies.
Business Initiatives zhiquan jiang
Kaivac has the ambitious goal of being the world leader in creating complete cleaning
systems. To help the business do that, our marketing team will pursue the following
initiatives in 2019:
Initiative 1
Description: We will increase after-sales service personnel (Regularly call the users
who have purchased our products to investigate the user’s product satisfaction).
Goal of initiative: Service-oriented management and innovation strategies have
become the basic strategic choice for modern companies. More and more companies
are now relying on the core of competition to serve the center. Excellent after-sales
service can often give customers a higher level of loyalty and stickiness.
Metrics to measure success: Do a survey to count users’ satisfaction with after-sales.
Initiative 2
Description: We will present their products at the huge convention (2020 8th annual
event)
Goal of initiative: Let the outside world and the industry generate more understanding of the
company’s products, promote the company’s brand, and increase contact with other companies
in the industry.
Metrics to measure success: Do some market research to confirm whether the
company’s visibility has changed compared to the past.
Initiative 3
Description: In the future, we will expand their facility numbers and focus more on
doing more direct sales and skip the distributors
Goal of initiative: This one is combined with the second one. By increasing vendor
visibility, increasing factory direct sales and reducing distributors, company profits may
not change in the short term, but in the long run this measure can reduce a lot costs and
help Kaivac stay strong in the industry.
Metrics to measure success: By comparing sales expenses during the same period. If
sales expense become less meanwhile the amount of direct sales gets bigger, it works.
Target Market – Baocheng Dai, Jose Gomez
Industries
In 2019, we’re targeting the following industries where we’ll sell our product and reach
out to customers:
[Industry 1]
Retailers. Company like Kroger, Walmart, Costco
[Industry 2]
Heavy Industrial ,such as big manufacturer factory or warehouse.
Our Marketing Leaders
[Marketing Leader 1] Julie Carrol is Central Midlands Cleaning’s sales and Marketing
Manager. She manages all the marketing for the company and other activities in the marketing
department.
[Marketing Leader 2] Amy Milshtein is CarrollCLEAN Montgomery Manufacturing
Company’s Channel Marketing Manager. Her responsibility is to manage all aspects of
marketing for a particular channel within a company.
[Marketing Leader 3] Jonathan Jacobs is A&B Wiper Supply’s Marketing Coordinator. He is
tasked with helping team members with their daily marketing tasks and overseeing marketing
activities and other activities as assigned to him.
Competitive Analysis
Within our target market(s), we expect to compete with the following companies:
[Company 1]
Products we compete with: Central Midlands Cleaning is a renowned cleaning company
which offers a variety of cleaning services to their clients. Their cleaning services range from the
boardroom to the operating room. The company offers its services to schools, hospitals,
churches, offices, construction sites, and gyms. The company creates a specialized and
individualized cleaning service program for every facility they are hired to clean.
Other ways we compete: [Example: This competitor has a blog that ranks highly on
Google for many of the same keywords we would like to write content on]
[Company 2]
CarrollCLEAN is a leading company in contract packaging, cleaning and sanitation solutions,
private label and private brand manufacturing. The company manufactures aerosols, cleaners and
degreasers, disinfectants, floor care chemicals, flu products and offers laundry services.
CarrollCLEAN is famous for some of the best formulas on the market in the world of cleaning
and sanitation (Polak & Warwick, 2013). The company has an outstanding group of customers
and distributors from all over the world who have contributed to its success.
[Company 3]
A&B Wiper Supply, Inc.
The company manufactures and supplies wiping clothes, wiping rags, cleaning cloths,
terry towels, and other cleaning supplies. The company also offers oil absorbents, janitorial
wiping products, coveralls, and paint wiping products to its customers. The company has

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