MAN4720 Florida Atlantic University Picking the Right iPad Presentation You are required to identify an article related to some aspect of strategy. Article
MAN4720 Florida Atlantic University Picking the Right iPad Presentation You are required to identify an article related to some aspect of strategy. Articles from the Wall Street Journal, Fortune, Forbes, Business Week and alike are best suited for this assignment.
Please use fully published articles from reputable sources; many internet articles are not detailed enough, nor are they from verified new sources. Your article must be sufficiently detailed to warrant a summary and a presentation. Otherwise you may lose points.
You are required to:
1) write a two-page, double spaced summary of the article. In particular, explain the article and how it relates to strategy. You will hand in this summary for grading, along with a copy of the article.
2) create a SHORT PowerPoint presentation (approximately 3-5 slides, about 3-5 minutes) summarizing the article for the class. You will also hand in a copy of your slides for grading. The last slide of your presentation should be 2-3 questions that should stimulate discussion about the article. Examples may include, is this a good idea, why do you think the company is doing this, how will competitors likely respond, etc. B4 Monday, March 25, 2019
THE WALL STREET JOURNAL.
THE
THEY
TECHNOLOGY & FINANCE
WSJ.com/Tech
PERSONAL TECHNOLOGY | By David Pierce
Dol
Eli Lilly
Mini, Air or Pro: Picking the Right iPad Divulges
2550
High
the
Cr
Of
CITY
Insulin
Price Data
By Co
Hur
were
ship
weath
the
No
that
by L
Cruis
its i
mayo
day
1,373
from
way
11
Brit
rive
sch
day
Bars
L
MA
An iPad is
iPad Pro and its 12.9-inch Login: The Air, Mini and
an iPad is an
screen. Other than screen size, iPad use Apple’s Touch ID,
iPad: It’s a
the lineup’s differences boil while the Pros use the newer
screen, you
down to a handful of features: Face ID facial recognition.
touch it, the
Design: The Air, Mini Keyboard: The Mini and BY PETER LOFTUS
end, right?
and iPad have the same de- standard iPad don’t have offi-
And yet Apple launched
sign that iPads have had cial keyboard accessories. The Eli Lilly & Co., facing
two new models last week, an
since the Mesozoic Era. The Pros and the Air do. They cost mounting scrutiny in the U.S.
iPad Mini and an iPad Air,
Pros have a slimmer bezel an extra $159 (for the Air), Congress over big increases in
bringing the number
iPads
to five. (And that’s before you
and a more chiseled, squared $179 (Pro 11) or $199 (Pro
the list price of a widely used
design.
12.9), but make for a more insulin, says the price it was
choose color, internal storage
Charging: The Air, Mini powerful productivity device. paid dropped by 8.1% during
or cellular connectivity.)
and iPad use a Lightning If you’re buying the tablet the previous five years after
I’ve been using all five-the
port to charge, like an as a drawing tool or to edit accounting for rebates and
12.9-inch Pro, the 11-inch Pro,
Phone, whereas the Pros use video and play super-intense discounts.
the regular iPad, plus the new
a USB-C jack, which can be games, by all means get a Pro. Lilly says the net price for
Air and Mini–in an effort to
used to connect cameras and I recommend the largest one, its Humalog insulin–the price
recommend one to buy.
DELDORORO
other devices.
which makes for an incredibly after discounts and rebates-
All five iPads have fast
Pencil: The Air, Mini large canvas or television. fell to an average of $135 a pa-
processors and lovely
and iPad use Apple’s $99 In my own experience, tient a month in 2018, from
screens, and capably run The Mini is great for reading and the Pro is a great drawing canvas. first-gen Pencil. You pair and though, the Pro’s design, USB- $147 in 2014. During the same
anything you’d want from
charge it by sticking it into C charging, Face ID login and period, the product’s average
the App Store. At the same the Air is the spitting image with the 10.5-inch screen? It’s the Lightning port. The Pros improved Pencil support felt list price rose 51.9% to $594
time, they are aimed at dif of the old iPad Pro. Both run back–with an upgraded chip, have a new $129 Pencil, like overkill for the price.
ferent users. If your favorite on Apple’s fast A12 Bionic
per patient monthly.
which attaches magnetically
a lower price and a new
app is Kindle, you’ll want a
The Air is the best value. Humalog is among the most
chip, the same one that pow- name. At $499, the Air is the to charge and pair. The
Mini. If it’s Netflix, go iPad
It offers most of the produc- widely used insulins in the
ers the iPhone XS.
median-price
iPad with a fea- drawing and writing experi- tivity and power you’d get
Air. If it’s Photoshop, you’re
U.S., where an estimated 30
For the most part, either
ence is nearly the same. from the Pros, for a fraction million Americans have diabe
going to want a Pro.
you’re a Mini person or you
Mini, it supports the earlier
Ultimately, though, there’s
tes.
aren’t. If you want a small but Pencil. The Air exists mostly
Storage: The iPad starts of the price.
with 32 gigabytes of storage.
For most people, I recom- Lilly said monthly per-pa-
one pretty good default powerful tab
1 tablet, it’s practically because $500 has long been The others offer at least
mend the plain $329
iPad. tient prices were based on av-
choice. Here’s a hint: It’s the only game in town. It even the iPad sweet
spot. 64GB. The Pros go up to a
Me? I picked the Mini. It’s
only one just called iPad.
the Apple Pencil,
supports
erage use of Humalog if taken
Those two join three other terabyte.
not the most functional iPad, as prescribed. This amounts
Apple didn’t exactly blow though not the new one that updated Apple tablets: the Headphone jack: The but as a reader, a binge- about two vials or more than
its R&D budget on the newest the latest Pros use.
$329 iPad with 9.7-inch Air, Mini and iPad have 3.5- watcher and a doer of cross-
models. The new Mini looks As for the Air, well, do you screen; the $799 iPad Pro with millimeter headphone jacks. words on crowded trains, the tual use may vary by patient.
six pen injectors, though ac
exactly like the old Mini and remember the 2017 iPad Pro 11-inch display; and the $999 The Pros don’t.
size is just perfect.
The rising cost of diabetes
treatments has figured promi-
nently in broader scrutiny
drug prices, and diabetes
drugmakers like Lilly are fac
ing criticism from patients,
NYS
MA
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Dow
Indus
Trans
Utility
Total
Barrod
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we
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WI
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Financial Literacy Becomes Required Subject
S&P
500 in
Email: heard@wsj.com
FINANCIAL ANALYSIS & COMMENTARY
Apples New Show Needs to Dazzle Yields
Have Fu
Apple Inc. is expected to Apple’s segment revenue
report and that number was
serve up several new media-
based services at a Monday
$250 billion
63% compared with 34% for
hardware.
event. The market seems to
When Treasury yielo
Service Product
But the largest contribu-
be making a big and highly-
sharply, it is usually be
200
tors to Apple’s service reve-
questionable bet on how they
something bad is happ
nue historically have been its but the latest drop see
will affect Apple’s bottom
App Store commissions and
line.
be mostly about the Fe
150
licensing fees such as those Reserve. That doesn’t
The new content subscrip-
paid by Google. Media indus- can’t go on for a while.
tion services reportedly in-
100
try margins, by contrast, are The yield on the 10-y
clude a new Apple TV service
anemic. Rod Hall of Goldman Treasury has fallen to 2
that will allow users to bun-
Sachs estimates that a video- from 2.61% before the F
dle subscriptions to other ser- 50
streaming service with 20 Wednesday delivered a
vices such as HBO and Show-
million subscribers would add markably dovish policy
time. The event also will
just 1% to Apple’s per-share ment and dramatically r
0
provide a peek at original
earnings for fiscal 2020. eted down its rate
shows Apple has been fund-
FY2012 13 ’14 15 16 17 18 19 20 Yet investors seem to be expectations. Back in De
ing itself.
– Projections – betting that Apple’s media ber the median projectic
Note: Fiscal year ends September
The news offering is ex- Source: the company
foray will pay off big. The among the central banks
pected to bundle access to
stock has jumped 24% since icy makers was for two
various news outlets-report- tremely keen to find ways to iPhone, iPad and Mac, on the the start of the year and now increases this year. Now
edly including The Wall Street expand its services business, other hand, is expected to fall fetches nearly 17 times for- expect to stand pat and
Journal–for a single price in which already includes things nearly 12%.
ward earnings-close to a re- rates just once in 2020.
what some have described as like music and shows pur- Compelling new media of- cord valuation for the iPhone the end of 2018, econom
a “Netflix for news.” Apple chased through its iTunes ferings certainly could help era. Apple’s share price also is surveyed by The Wall St
announced upgrades to sev- store. Services are Apple’s expand the services bucket. now about 5% ahead of Wall Journal forecast the 10-
eral of its mediacentric de- most important growth driver That segment also has an out- Street’s median price target- yield would finish this y
vices such as the iPad in the as iPhone sales have stalled. size impact on Apple’s profit- a spread not seen in at least a 3.38%.
week leading up to the event. Service revenue is expected to ability at the moment. The decade, according to FactSet. What is remarkable is
But many details remain grow by 16% for the current company just began breaking At this point, the company the current 10-year yielo
unknown. What is crystal fiscal year ending in Septem- out gross margins for services can afford nothing less than a barely higher than the m
clear is that Apple is ex-
ber; combined revenue for the in its most recent quarterly blockbuster. -Dan Gallagher point of 2.375% on the F
current target range for
night rates. The yield on
two-year note, at 2.33%
B4 Monday, March 25, 2019
THE WALL STREET JOURNAL.
THE
THEY
TECHNOLOGY & FINANCE
WSJ.com/Tech
PERSONAL TECHNOLOGY | By David Pierce
Dol
Eli Lilly
Mini, Air or Pro: Picking the Right iPad Divulges
2550
High
the
Cr
Of
CITY
Insulin
Price Data
By Co
Hur
were
ship
weath
the
No
that
by L
Cruis
its i
mayo
day
1,373
from
way
11
Brit
rive
sch
day
Bars
L
MA
An iPad is
iPad Pro and its 12.9-inch Login: The Air, Mini and
an iPad is an
screen. Other than screen size, iPad use Apple’s Touch ID,
iPad: It’s a
the lineup’s differences boil while the Pros use the newer
screen, you
down to a handful of features: Face ID facial recognition.
touch it, the
Design: The Air, Mini Keyboard: The Mini and BY PETER LOFTUS
end, right?
and iPad have the same de- standard iPad don’t have offi-
And yet Apple launched
sign that iPads have had cial keyboard accessories. The Eli Lilly & Co., facing
two new models last week, an
since the Mesozoic Era. The Pros and the Air do. They cost mounting scrutiny in the U.S.
iPad Mini and an iPad Air,
Pros have a slimmer bezel an extra $159 (for the Air), Congress over big increases in
bringing the number
iPads
to five. (And that’s before you
and a more chiseled, squared $179 (Pro 11) or $199 (Pro
the list price of a widely used
design.
12.9), but make for a more insulin, says the price it was
choose color, internal storage
Charging: The Air, Mini powerful productivity device. paid dropped by 8.1% during
or cellular connectivity.)
and iPad use a Lightning If you’re buying the tablet the previous five years after
I’ve been using all five-the
port to charge, like an as a drawing tool or to edit accounting for rebates and
12.9-inch Pro, the 11-inch Pro,
Phone, whereas the Pros use video and play super-intense discounts.
the regular iPad, plus the new
a USB-C jack, which can be games, by all means get a Pro. Lilly says the net price for
Air and Mini–in an effort to
used to connect cameras and I recommend the largest one, its Humalog insulin–the price
recommend one to buy.
DELDORORO
other devices.
which makes for an incredibly after discounts and rebates-
All five iPads have fast
Pencil: The Air, Mini large canvas or television. fell to an average of $135 a pa-
processors and lovely
and iPad use Apple’s $99 In my own experience, tient a month in 2018, from
screens, and capably run The Mini is great for reading and the Pro is a great drawing canvas. first-gen Pencil. You pair and though, the Pro’s design, USB- $147 in 2014. During the same
anything you’d want from
charge it by sticking it into C charging, Face ID login and period, the product’s average
the App Store. At the same the Air is the spitting image with the 10.5-inch screen? It’s the Lightning port. The Pros improved Pencil support felt list price rose 51.9% to $594
time, they are aimed at dif of the old iPad Pro. Both run back–with an upgraded chip, have a new $129 Pencil, like overkill for the price.
ferent users. If your favorite on Apple’s fast A12 Bionic
per patient monthly.
which attaches magnetically
a lower price and a new
app is Kindle, you’ll want a
The Air is the best value. Humalog is among the most
chip, the same one that pow- name. At $499, the Air is the to charge and pair. The
Mini. If it’s Netflix, go iPad
It offers most of the produc- widely used insulins in the
ers the iPhone XS.
median-price
iPad with a fea- drawing and writing experi- tivity and power you’d get
Air. If it’s Photoshop, you’re
U.S., where an estimated 30
For the most part, either
ence is nearly the same. from the Pros, for a fraction million Americans have diabe
going to want a Pro.
you’re a Mini person or you
Mini, it supports the earlier
Ultimately, though, there’s
tes.
aren’t. If you want a small but Pencil. The Air exists mostly
Storage: The iPad starts of the price.
with 32 gigabytes of storage.
For most people, I recom- Lilly said monthly per-pa-
one pretty good default powerful tab
1 tablet, it’s practically because $500 has long been The others offer at least
mend the plain $329
iPad. tient prices were based on av-
choice. Here’s a hint: It’s the only game in town. It even the iPad sweet
spot. 64GB. The Pros go up to a
Me? I picked the Mini. It’s
only one just called iPad.
the Apple Pencil,
supports
erage use of Humalog if taken
Those two join three other terabyte.
not the most functional iPad, as prescribed. This amounts
Apple didn’t exactly blow though not the new one that updated Apple tablets: the Headphone jack: The but as a reader, a binge- about two vials or more than
its R&D budget on the newest the latest Pros use.
$329 iPad with 9.7-inch Air, Mini and iPad have 3.5- watcher and a doer of cross-
models. The new Mini looks As for the Air, well, do you screen; the $799 iPad Pro with millimeter headphone jacks. words on crowded trains, the tual use may vary by patient.
six pen injectors, though ac
exactly like the old Mini and remember the 2017 iPad Pro 11-inch display; and the $999 The Pros don’t.
size is just perfect.
The rising cost of diabetes
treatments has figured promi-
nently in broader scrutiny
drug prices, and diabetes
drugmakers like Lilly are fac
ing criticism from patients,
NYS
MA
“We
can
(82
???
Co
??
Dow
Indus
Trans
Utility
Total
Barrod
pe
we
w
fo
WI
R
al
Nasda
Nass
Nasde
Financial Literacy Becomes Required Subject
S&P
500 in
Email: heard@wsj.com
FINANCIAL ANALYSIS & COMMENTARY
Apples New Show Needs to Dazzle Yields
Have Fu
Apple Inc. is expected to Apple’s segment revenue
report and that number was
serve up several new media-
based services at a Monday
$250 billion
63% compared with 34% for
hardware.
event. The market seems to
When Treasury yielo
Service Product
But the largest contribu-
be making a big and highly-
sharply, it is usually be
200
tors to Apple’s service reve-
questionable bet on how they
something bad is happ
nue historically have been its but the latest drop see
will affect Apple’s bottom
App Store commissions and
line.
be mostly about the Fe
150
licensing fees such as those Reserve. That doesn’t
The new content subscrip-
paid by Google. Media indus- can’t go on for a while.
tion services reportedly in-
100
try margins, by contrast, are The yield on the 10-y
clude a new Apple TV service
anemic. Rod Hall of Goldman Treasury has fallen to 2
that will allow users to bun-
Sachs estimates that a video- from 2.61% before the F
dle subscriptions to other ser- 50
streaming service with 20 Wednesday delivered a
vices such as HBO and Show-
million subscribers would add markably dovish policy
time. The event also will
just 1% to Apple’s per-share ment and dramatically r
0
provide a peek at original
earnings for fiscal 2020. eted down its rate
shows Apple has been fund-
FY2012 13 ’14 15 16 17 18 19 20 Yet investors seem to be expectations. Back in De
ing itself.
– Projections – betting that Apple’s media ber the median projectic
Note: Fiscal year ends September
The news offering is ex- Source: the company
foray will pay off big. The among the central banks
pected to bundle access to
stock has jumped 24% since icy makers was for two
various news outlets-report- tremely keen to find ways to iPhone, iPad and Mac, on the the start of the year and now increases this year. Now
edly including The Wall Street expand its services business, other hand, is expected to fall fetches nearly 17 times for- expect to stand pat and
Journal–for a single price in which already includes things nearly 12%.
ward earnings-close to a re- rates just once in 2020.
what some have described as like music and shows pur- Compelling new media of- cord valuation for the iPhone the end of 2018, econom
a “Netflix for news.” Apple chased through its iTunes ferings certainly could help era. Apple’s share price also is surveyed by The Wall St
announced upgrades to sev- store. Services are Apple’s expand the services bucket. now about 5% ahead of Wall Journal forecast the 10-
eral of its mediacentric de- most important growth driver That segment also has an out- Street’s median price target- yield would finish this y
vices such as the iPad in the as iPhone sales have stalled. size impact on Apple’s profit- a spread not seen in at least a 3.38%.
week leading up to the event. Service revenue is expected to ability at the moment. The decade, according to FactSet. What is remarkable is
But many details remain grow by 16% for the current company just began breaking At this point, the company the current 10-year yielo
unknown. What is crystal fiscal year ending in Septem- out gross margins for services can afford nothing less than a barely higher than the m
clear is that Apple is ex-
ber; combined revenue for the in its most recent quarterly blockbuster. -Dan Gallagher point of 2.375% on the F
current target range for
night rates. The yield on
two-year note, at 2.33%
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