MAN 4720CBE Rasmussen College Strategic Management Process Essay Competency Apply strategic management processes to analyze and improve organizational per

MAN 4720CBE Rasmussen College Strategic Management Process Essay Competency

Apply strategic management processes to analyze and improve organizational performance.

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For the module 01 assignment, you analyzed your chosen company’s existing strategic management plan and completed a SWOT analysis. Now comes a more in-depth evaluation of the analysis process.

Write a three- to four-page APA formatted paper with at least two outside sources (in addition to the text) that incorporate the following aspects:

Importance of analysis:
Multiple methods exist to evaluate management analysis. Discuss what some of these methods are and how can they be applied to your chosen organization.
Discuss how an organization’s resources impact a management analysis.
Discuss how value chain analysis can be used during the planning process for the future of the organization.
Improvement methods for auditing organizational performance:
Discuss the role an internal analysis can have during a more in-depth examination for improvement.
Understanding the capabilities that exist within an organization will aid in making improvements. Using your knowledge of the dynamic capabilities assessment profile , describe the capabilities profile, its purpose and the steps that are involved. Describe how the dynamic capabilities assessment profile can be applied to your chosen organization.

In addition to the aspects above, please share your thoughts on how this analysis assisted in the review of the current strategic plan. Incorporate information from the readings, your research, and personal experience (using APA citations where appropriate). Running Head: STRATEGIC MANAGEMENT PLAN
Strategic Management Plan
Angela Kwiatkowski
Rasmussen College
MAN4720CBE Strategic Management
Professor David Jones
April 09, 2020
Vision and Objectives
Amazon has evolved into one of the best online retail firms in the globe. It has excelled
and thrived for a long time in a landscape that is characterized by constant change. The firm was
founded almost three decades ago and has witnessed tremendous growth of clients from all
corners of the globe. There is no doubt that Amazon can attribute its success to the strategic set
of its vision statement and objectives. The vision statement of Amazon is to be the central
destination of customers in the globe where customers from different regions can discover and
find anything that they need to purchase online. The company has made various initiatives to
achieve this vision, and it has so far achieved significant milestones. For example, it has reached
a global presence with an overwhelming influence in different markets around the globe.
Moreover, it has developed its platforms in a way that places its customers at the front seat
through attractive promotions and deals and also rewards to its loyal customers (Thompson,
2015). A high level of convenience also characterizes the company because customers can find
what they want to purchase from the comfort of their seats. The company has also ensured that it
has a broad selection of products and affordable prices without compromising the quality that the
customers get.
One of the main objectives of Amazon is to increase its market share on food and
beverages to 1.1% and overtake its main rival, Wall-Mart. This type of increase is a broad
objective because it aims to increase its market share in a very competitive market, which has
several strong players who have invested intensively to create loyal customers. Amazon can
achieve this objective by offering their products at lower prices lower than Wall-Mart and other
competitors. Typically, shoppers look for low and affordable prices, and they are most likely to
purchase from the company that offers the lowest prices. It can also achieve this by increasing its
selection of products and services so that its customers can buy more products from the firm
(Stone, 2013). The other objective is to create around 3,500 new jobs in the United Kingdom.
The company can achieve this by opening new distribution facilities in different regions around
the region. The other objective is to reduce its use of non-renewable energy by 40%. The
company can achieve this by investing in a windmill farm and solar energy. The last objective is
to increase its revenue by about 10%. It can accomplish this by enlarging its business in all its
categories to achieve higher sales volume.
SWOT Analysis
Being a significant player in the online retail industry, Amazon has numerous strengths
that make it have a competitive advantage over its rivals. Amazon has a reliable brand name that
is known all over the globe. Being an e-commerce giant still has significant value even if the
industry changes because it will use its strong brand to expand in other regions. Amazon is also
customer-oriented, and its low prices make customers flock in its online platforms
(Ratnasingham, 2018). The lower prices make it possible for the company to retain its customers
because it is a customer-oriented brand. Cost leadership is another indispensable strength. This
strategy makes it difficult for any other firm to replicate the business model of Amazon business
without having to take profit cuts. Lastly, frequent acquisitions will still add value because it will
increase its market share and revenues.
The company also has several weaknesses to address. One of the weaknesses is the
problematic imitation by competitors. Competitor imitation can be reduced by using different
packaging, and giving differentiated offers unique from those potential newcomers and rivals
(Majed, 2018). Another area of weakness is product failures and flops. Carrying out intensive
research before product development and launching can reduce the amount and frequency of
these failures. Amazon is also experiencing a loss of margins in several areas, such as in India.
An increase in marketing and advertisement could ensure that the company thrives in various
Amazon has the opportunity of expanding to developing markets. This opportunity is
feasible because there are several markets in different markets around the globe that are viable.
The company can also increase its physical stores, and this can enable it to increase its
competitiveness against various big-box retailers, and thus it is highly viable (Majed, 2018). It
also has the chance to improve technology measures, and this will enable it to reduce and deal
with imitators and counterfeit sales. Amazon also has the opportunity to produce its own branded
products. In so doing, it will have eliminated many intermediaries, and this will mean that it will
be easier to generate more profit margins.
Amazon faces increased cybercrime risks and cybercrime projected to increase in the
future. It can improve its cybersecurity by upgrading its network systems. The company also
faces aggressive competition from major players in the industry, and it can differentiate its
products and services to counter the threat. Government regulation is another hurdle that the
venture is facing. Regulations should always be treated the same way—by confining all
operations within the scope of existing laws and policies. (Ratnasingham, 2018). The other threat
is imitation, which can be mitigated by advancing its technology measures.
Importance of the Analysis
This analysis is beneficial to developing a plan for the future because it presents different
aspects of the firm that reflect its current status as well as areas of concern. With the strengths
and opportunities discussed, the company can be able to establish expansion strategies. With the
weaknesses and threats addressed, the company can strengthen its brand and fill different
loopholes in its business model. Lastly, this will affect the workforce positively because it will
increase job security and employee motivation.
Majed, S. Z., Nuraddin, S. H., & Hama, S. V. S. (2018). Analyzing Amazon success
strategies. Journal of Process Management. New Technologies, 6(4), 65-69.
Ratnasingham, P. (2018). A SWOT Analysis for B2C E-Commerce: The Case of Amazon.
Com. International Journal of Cases on Electronic Commerce (IJCEC), 2(1), 1-22.
Stone, B. (2013). The everything store: Jeff Bezos & the age of Amazon. Random House.
Thompson, A., Strickland, A. J., & Gamble, J. (2015). Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.

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