MGT 201 SEU Uber Company Marketing Plan Analysis The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.Assignments submitt

MGT 201 SEU Uber Company Marketing Plan Analysis The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.Assignments submitted through email will not be accepted.Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.Students must mention question number clearly in their answer.Late submission will NOT be accepted.Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).Submissions without this cover page will NOT be accepted. College of Administrative and Financial Sciences
Assignment 3
Deadline: 4/11/2020@ 23:59
Course Name:
Student’s Name:
Course Code:
Student’s ID Number:
Semester: II
CRN:
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students
or other resources without proper referencing will result in ZERO marks. No
exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced)
font. No pictures containing text will be accepted and will be considered
plagiarism).
•
Submissions without this cover page will NOT be accepted.
ASSIGNMENT-3
Weightage: 10 marks
Learning Outcomes:
1. Demonstrate a solid understanding of overall marketing concepts, goals and
strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and
externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological
challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective
marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of
developing the business feasibility assessment of marketing plan development.
(LO.3.7)
Assignment No: 3
Marketing Plan
From the real international market, select a company of your choice wishing to start its activities
in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.
You have to establish a marketing department starting from the Analysis of the market,
formulate overall marketing goals, objectives, strategies, and tactics within the context of an
organization’s business, mission, and goals designing and planning the entire function.
Write a Marketing Plan considering the following points (2×5=10 Marks)
1. Introduction, Goals and Objectives
To introduce this section you should include the “mission statement” of the business; an idea of
what its goals are for customers, clients, employees and the consumer.
a. Introduction about the business.
b. Business vision and mission
c. Business objective.
d. Products and services offered
2. Environmental Analysis
Conduct an environmental analysis that looks at and comments on your local area and
your network of business contacts, competitors and customers.
3. Target Market Analysis
Identify the target market, describing how the company will meet the needs of the
consumer better than the competition does.
4. SWOT Analysis
Conduct a SWOT analysis for your chosen company based on your research.
Strengths: List the strengths of the business approach;
Weaknesses: Describe the areas of weakness in the company’s operations;
Opportunities: Examine factors that may improve the business’s chances of success;
Threats: List the external threats to the business’ success.
5. Marketing Mix (4 P’s ) Analysis
Describe each of the 4Ps of your chosen company.
Product or Service
Identify the product or service by what it is, who will buy it, how much they will pay for
it and how much it will cost for the company to produce it, why a consumer demand
exists for your product, and where the product sits in comparison to similar
products/services now available.
Place
Identify the location of the business, why it is located there (strategic, competitive,
economic objectives), the expected methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods that will be used. Identify techniques such as
word of mouth, personal selling, direct marketing, sales promotion etc. television, radio,
social media and newspaper ads.
Price
The prices of the products or services that reflects the overall company strategy. Should
be competitive as well as a reflection of the quality, costs and profit margin.
Answers:
1. Introduction, Goals and Objectives
Criteria/ achievement
Good mark
levels
Marks: 100
the student should
introduce
his Good description of the
marketing plan and overall business,
provide any necessary business vision and
background
mission, business
information about the objective as well as the
business,
business products and services
vision and mission, offered
business objectives as
well as the products
and services offered
Average Mark
Low Mark
Marks: 50
Marks: 0
The student provides
only a few information
on the chosen
company (poor
description).
No response or the
whole answer is false.
Average Mark
Low Mark
Marks: 50
Marks: 0
Good analysis of the
various forces of the
environment
(Economic, Social and
cultural, Competitive,
Legal, Political,
Technological) as well
as entities such as
customers, suppliers,
competitors, and
other businesses that
assist or influence a
business’s ability to
sell, distribute,
promote, and develop
products or services.
Student did not
provide clear and
complete analysis of
the various forces of
the environment
(Economic, Social and
cultural, Competitive,
Legal, Political,
Technological) as well
as entities such as
customers, suppliers,
competitors, and
other businesses that
assist or influence a
business’s ability to
sell, distribute,
promote, and develop
products or services.
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
2. Environmental Analysis
Criteria/ achievement
Good mark
levels
Marks: 100
Student
should
conduct
an
environmental analysis
that looks at and
comments on the local
area and the network
of business contacts,
competitors
and
customers.
3. Target Market Analysis
Criteria/ achievement
levels
Student should Identify
the target market by
describing how the
company will meet the
needs of the consumer
better
than
the
competition does.
Marks: 100
Marks: 50
Marks: 0
Good
and
clear
definition of the target
market. (Student can
list
out
the
expectations
consumers have for the
product).
Student did not
provide clear
explanation of the
target market. (Student
did not provide indepth analysis).
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear
definition of the
business
strengths, weaknesses,
opportunities, and
threats.
Student did not
provide clear and
complete explanation
of the business
strengths, weaknesses,
opportunities, and
threats.
No response or the
whole answer is false.
Good mark
Average Mark
Low Mark
Marks: 100
Marks: 50
Marks: 0
Good and clear
explanation of the
tenets of the marketing
mix, including product,
place, price, and
promotion.
Student did not
provide clear and
complete explanation
of the tenets of the
marketing mix,
including product,
place, price, and
promotion.
No response or the
whole answer is false.
4. SWOT Analysis
Criteria/ achievement
levels
Student should
conduct a SWOT
analysis for the chosen
company
3. Marketing Mix (4 P’s ) Analysis
Criteria/ achievement
levels
Student should
describe each of the
4Ps.

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