Universo Online Wal Mart Competitive Strategy Paper Note: Use the attached document to complete the assignment, I have already selected the company. Th

Universo Online Wal Mart Competitive Strategy Paper Note: Use the attached document to complete the assignment, I have already selected the company.

The goals of this assignment are to a) outline and analyze the business model for the selected organization, and b) to share your work with our community of learners in this class. This assignment consists of three steps that should be completed by Sunday at 11:59 p.m., CT:

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outline and analyze the business model for the selected organization;
share your business model with the class; and
read through your peers’ responses and respond to at least two.

Outline and analyze the business model for your selected organization. Include an analysis of your organization’s current operations and the guiding philosophies on which it operates. In addition, include predictions about the near future of your organization and how it will respond to those predictions should they become reality. Also include ways your organization will measure where it stands in relation to its competitive rivals.

Approach to the assignment:

In addition to drawing on your readings from this course, you will be expected to conduct additional research to complete this assignment.
The section title must be centered and bold. Sub-sections, based on your content coverage, must be left aligned and in bold.
This paper should be at least 2 pages long, excluding your cover and reference pages, and must be fully compliant with APA standards for academic writing. Running Head: STARBUCKS COMPETITIVE STRATEGY
Starbucks competitive strategy
Institution of Affiliation
Starbucks competitive strategy
With the world now being considered as a global village, firms are looking forward to
expanding their operations in foreign locations. The aim of going global is to become
competitive. One of the firms that can successfully engage in global expansion is Starbucks. In
the course of stretching its wings to the global market space, Starbucks can apply various
competitive expansion strategies, and this can be outlined as below.
Increasing the number of stores
The firm can increase the number of its outlets globally. One of the notable strategies that
can be adopted in this regard is that the firm should focus on opening more drive-through outlets
in both the urban and the suburban areas as opposed to expanding its dine-in restaurants. Besides
that, the other move that the firm should make as far as increasing the number of its stores is
concerned is establishing some express stores in New York and Seattle (Michelli, & OverDrive,
2006). The aim of pursuing this expansion strategy of having many outlets by Starbucks will be
to increase its store penetration.
Elevation of the coffee experience
The other strategy that should be adopted by Starbucks is improving its coffee
experience. The firm should focus on pulling all the stops to position itself in the market as the
best coffee dealer. To attain this desired position, Starbucks should be aggressive in establishing
at least ten roasteries that offer different coffee experience. In addition to providing coffee from
the roasteries, Starbucks should also consider having an additional item on offer, and this is the
princi courtesy of its latest partnership for promoting foods at its cafes. Having an additional
offering will help in bringing new clients on board. Apart from that, in order to meet the demand
of the middle-income group, Starbucks should open reserve stores that will be offering roastery
experience at an affordable cost.
Creation of new customer occasions.
Starbucks should aim at bringing onboard new customer occasions with one of them being the
nitro cold brew in its stores. This is aimed at attracting more customers as there will now be a
beverage option. Apart from that, the firm should implement lunch hours, whereby it should
consider offering food to its clients.
Driving at home occasions and coffee share
The firm, as a way of embracing its global competitive strategy, should aim at pushing a drive at
home strategy. In this case, Starbucks should focus on offering coffee on a takeaway basis
through its K-Cups. The aim of implementing this move is to increase its market share by
meeting the unmet need of those clients who need takeaways. The firm should also consider
engaging in partnership with soft drink manufacturers such as Pepsi to expand its ready-to-drink
segment (Rubinfeld, & Hemingway, 2009)
Extension of digital engagement
Starbucks should consider partnering with online payment platforms. The aim of enforcing this
strategy is so that the company may be able to meet the need of some of its clients who prefer
making soft payments. This strategy will help in stimulating competition by increasing its sales
revenue, given that there will now be multiple channels of payment.
Michelli, J., & OverDrive, Inc. (2006). The Starbucks Experience. S.I.: McGraw-Hill Education
Rubinfeld, Arthur., & Hemingway, Collins. (2009). Built for Growth: Expanding Your Business
Around the Corner or
Across the Globe. Wharton School Pub.
Starbucks Competitive Advantage
Institution Affiliation
The company under discussion is Starbuck Corporation. Starbuck Corporation is an
American coffee company and has branched to many other companies. Starbuck corporations are
also commonly referred to as Starbucks Coffee Company. Starbuck is the biggest coffee house
chain in the world. It has innovative strategies, and it can utilize its strengths and deal with the
weaknesses, which has helped it to have a sustained competitive advantage over the other
companies in the same field.
Competitive Advantage Strategy
Starbucks is one of the companies that face a lot of competition in the market. The main
competitors are Café Ritazza, Mc Café, Caffe Nero, Coffee Republic, Tim Hortons, KFC, Dunkin
Donuts, Costa Coffee, and Dilmah Tea. The company needs to have in place a competitive
advantage so that it can change in the market. In the past years, Starbucks has seen tremendous
growth, with the company been able to get to different countries. To continue doing better, the
company needs to have in place a competitive strategy. Below are some of the things that the
company should focus on (Roby, 2011).
Product differentiation is one of the things that Starbucks has to focus on. Product
differentiation refers to distinguishing services or products from others to make it more attractive.
Product differentiation has been the core of Starbucks when it comes to gaining a competitive
strategy. Starbucks has been able to maintain its competitive advantage by offering excellent
customer experience and quality coffee. The stores have a pleasant ambiance, and the staff is also
well trained. Venturing into any new market, Starbucks has to keep sure there is product
differentiation. This is something that the company has to keep doing. It should be able to offer its
customers more products that are unique from those of the competitors.
Another strategy that Starbucks has to adopt is a low-cost leadership strategy. This will
entail Starbucks offering lower prices than the competitors. This will help the company to create
demand for its products, especially in a new market. The rates will attract customers to the stores.
The product cost, as well as the operational costs, must be low (Geereddy, 2013). This is the only
way that the customers will be able to take advantage of the low-cost leadership strategy. Because
Starbucks will be venturing into new markets, it is crucial to use the focus strategy. This will allow
the company to know which is the best location where it can compete effectively. Starbucks should
conduct background research on the competitors in the countries it wishes to venture to. By using
the focus strategy, the company will be able to match the characteristics of the market. Starbuck
should have a better understanding of the market and the needs of the customers.
A competitive strategy is something that every company that wishes to be a success should have
in place. In this case, a competitive advantage is significant for Starbucks, and this is because it
will help to attract more customers and maintain a competitive advantage in the market. The
company will also be able to adapt easily to any changes in the market.
Geereddy, N. (2013). Strategic analysis of Starbucks corporation. Harward [???????????
??????].–????? ???????: http://scholar. harvard.
edu/files/nithingeereddy/files/starbucks_ case_analysis. pdf.
Roby, L. R. (2011). An Analysis of Starbucks as a Company and an International Business.

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