Marketing Approaches Using Emotional Appeals Discussion Questions Questions Based on Content Modules 2 and 3 1. Based on the Viral Video Chart report

Marketing Approaches Using Emotional Appeals Discussion Questions Questions Based on Content Modules 2 and 3

1. Based on the Viral Video Chart report from Advertising Age, choose one successful appeal or

execution style that was used by marketers to generate word-of-mouth discussions and buzz for

their brands. Discuss the pros and cons of using this technique.

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2. Do you agree with the New York Times (2008) article in that “nothing sells like celebrity”?

Has the practice of brand and product endorsements changed in the YouTube and Instagram

era? Provide examples of brands using social media “influencers” instead of celebrities and

discuss the effectiveness of this approach.

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**File responses 2 and 3

Your discussion should be in the same format that you are presented