Rhetorical analysis is a way of understanding and interpreting texts by examining the components of their construction. For this essay, you will choose an image to analyze, considering its rhetorical situation and how the different elements of the image work together to try to make its audience do, think, or feel something. Your goal is to construct a thesis based on your interpretation of the image, using specific aspects of the text to support your conclusions.
Learning Outcomes:
We live in visually-dominant society. Most of the texts we consume are visual in nature, and much of what we read is accompanied by images. These images are rarely neutral, and often contain implicit arguments connected to specific cultural contexts.
By analyzing an image, you will develop your visual literacy and critical thinking skills. You will also gain a deeper understanding of the ways different modes of composition can advance arguments. As you become more adept at conducting analyses, you will find that you can apply the skill to a range of texts, both visual and written.
Requirements:
Assignment:
Begin by selecting an image. Product advertisements are a popular choice for this assignment, but you should also consider propaganda, public health campaigns, memes, movie posters, paintings, photographs, graffiti, flyers, pamphlets, t-shirts, etc. As long as the text is primarily visual, it should work for this assignment. You may also elect to work with a video if it is less than one minute in length. Next, consider:
After youve considered these aspects, think about how the appeals and strategies used in the image are connected to its rhetorical situation. Also, ask yourself how the rhetorical strategies youve identified enable particular appeals.
Once youve done this, youll be ready to compose a thesis that argues your interpretation (i.e. a particular way of viewing the image) based on the choices made in its construction. As you compose your essay, youll also want to think about what the rhetorical moves made in this image say about the larger contexts and concerns surrounding it
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