Research Proposal, Marketing; consumer behavior

Project description
Coursework 1: Research Proposal You are required to submit a 12,500 word proposal for a small-scale research project that will enable you to develop greater insights

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into consumers buying behaviour. You should select a commercial environment within your local area as the focus of your research. In your proposal you should: Clearly

articulate the aims and objectives of your research, sharing your research question (hypothesis). Share your rationale for your project; typically this should include

justification of both the commercial setting and what you hope to learn about consumer behaviour. Ensure that you underpin your proposal with application of relevant

theoretical concepts to support the justification of your approach. It is critical to explicitly outline the ethical considerations associated with your research and

how you propose to aIDress these. Observe the Harvard style of referencing theoretical concepts both in-text and in the references list at the end of your assignment.

You should adopt a report format for your proposal. Your research proposal (CW1) must be submitted to your tutor during Week 5 for their approval and feedback prior to

implementation. You will report on your findings in CW2. Maximum word count 12,500 words.

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