Loyola University Medical Center is a nationally recognized leader inproviding health care and conducting ground breaking research to treat heart diseasek, cancerk organ transplantation and neurological disorders, is one of the country’s leading academic medical center. The medical center’s main campus is located in Maywood, IL. It houses the Loyola University Hospital, a 801 licensed-bed facility, a Level 1 Burn/Trauma Center, the Ronald McDonald Children’s Hospital, the Joseph Cardinal Bernardin Cancer Center , Loyola Outpatient Center, Center for Heart and Vascular Medicine, Loyola Oral Health Center, the Loyola University Chicago Stritch School of Medicine, Loyola University Chicago Marcella Niehoff School of Nursing and the Loyola Center for Fitness. Loyola’s Gottlieb campus in Melrose Park, IL includes a community hospital, the Gottlieb Health and Fitness Center and the Marjorie G. Weinberg Cancer Center. Additionally, Loyola includes a network of specialty and primary care centers located in Chicago’s western and southwestern suburbs (Burr Ridge, Elmhurst, Hickory Hills, Homer Glen, LaGrange Park, Maywood, North Riverside, Oakbrook Terrace, Oak Park, Orland Park, and Wheaton).
Based on the description of the above health care provider:
Outline a strategy for Loyola University Medical Center to determine utilization of its products and services for its target market based on personal characteristics such as age, gender/sex, race income and socioeconomic status education, availability of care, and culture and patients’ beliefs.
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